Sensodyne Tackles Widespread Tooth Sensitivity in Malaysia with Fresh Mint Launch

A new survey* conducted by Haleon, a global leader in consumer health, reveals a significant public health concern in Malaysia: tooth sensitivity. The survey of 248 Malaysians showed that a staggering 69% experience regular tooth sensitivity, with 61.8% enduring the discomfort rather than seeking dental treatment. Sensodyne, Malaysia's #1 sensitivity toothpaste brand*, is re-launching its Fresh Mint toothpaste with a new and improved formula that provides long-lasting relief and encourages Malaysians to stop enduring and start living life worry-free from sensitivity – because Why Tahan?

The survey, conducted among the 18-40 age-group, showed that younger generations are highly affected by this issue. A total of 38.4% of the respondents were aged 26-40, while 34.6% belonged to the 18–25 age category, indicating a need for an increased awareness and effective solutions for sensitive teeth across all age groups.

 

This common condition disrupts the everyday habits of most Malaysians, with cold foods (58.5%) being the leading cause of sensitivity, followed by sweets and hot drinks, based on the survey. These findings highlight how tooth sensitivity prevents individuals from fully enjoying everyday pleasures. Alarmingly, only 13.1% actively address sensitivity by brushing their teeth to relieve discomfort, reflecting low awareness of best practices.

In response to this widespread issue, Sensodyne has announced the launch of Sensodyne Fresh Mint. This new toothpaste, specially developed with an improved formula, provides lasting relief and allows Malaysians to live life without the fear of sensitivity. Sensodyne Fresh Mint offers a range of benefits to tackle sensitivity:

24-Hour Protection:  With continued use and twice daily brushing, enjoy your favourite foods and drinks throughout the day without irritation. 

Lasting freshness: Sensodyne Fresh Mint with improved formulation provides lasting freshness with regular use.

Triple-Action Cleaning Technology: This innovative formula polishes teeth, removes surface stains, and brushes away bacteria for a cleaner, healthier smile.

Sensodyne’s effectiveness is further validated by a Real-World Evidence study published in the International Journal of Environmental Research and Public Health (IJERPH). The Dentine Hypersensitivity Experience Questionnaire (DHEQ) study identified that:

100% of regular Sensodyne users expressed daily satisfaction.

98% reported improvement in their sensitivity symptoms.

“Too many Malaysians endure the discomfort of tooth sensitivity, missing out on simple joys like a refreshing iced coffee or a scoop of ice cream. Instead of addressing the root cause, many wait for the pain to pass. These findings underscore the urgent need for effective solutions and greater awareness around sensitivity. That’s why Sensodyne, in collaboration with the Malaysian Dental Association, is intensifying efforts to raise awareness and promote early intervention – because if left untreated, sensitivity can lead to more serious dental issues,” shared Law Chen, Marketing Director at Haleon Malaysia, Singapore and Brunei.

Dr Mohd Salman bin Masri, a Periodontist representing Malaysian Dental Association (MDA) echoed this sentiment: “Tooth sensitivity is more than just a minor inconvenience – it can signal deeper oral health issues. Yet, many Malaysians endure it without realising how much it affects their daily lives. According to a real-life study recently published in the International Journal of Environmental Research and Public Health, 93% of respondents said sensitivity takes the joy out of eating and drinking, impacting both physical comfort and emotional well-being.  That’s why it’s crucial to address sensitivity early – right when you first feel it. Ignoring it could lead to bigger problems down the line."

To commemorate World Oral Health Day, Sensodyne is launching a nationwide campaign “A Happy Mouth is…A Happy Mind” to unite Malaysians. As part of this initiative, Sensodyne is collaborating with the Malaysian Dental Association to offer one month of complimentary dental check-ups across more than 500 clinics in Malaysia from 21 April to 21 May 2025. 

Sensodyne Fresh Mint is available nationwide at pharmacies, dental clinics, minimarkets, supermarkets, and hypermarkets and provision stores

To learn more about the campaign, visit www.sensodyne.com.my or follow Sensodyne Malaysia’s Facebook and Instagram accounts.

ELBA’s Big Win Moment: Grand Rewards & Unforgettable Memories!

ELBA Malaysia concluded its highly successful ‘Double Treats, Double Fortune’ Campaign with a spectacular prize-giving ceremony, celebrating the lucky winners who took home incredible rewards. 

The highlight of the event was the moment the Grand Prize Winner, Mr. Tang Chee Hing, drove home a brand-new BYD Seal Premium 2024 Electric Car worth RM180,000!

Held at BYD Ara Damansara, the prize-giving ceremony was attended by ELBA’s senior management, partners, and media representatives. The event marked the culmination of the nationwide campaign, which ran from November 2024 to 31 January 2025, offering Malaysians the opportunity to win fantastic prizes simply by purchasing ELBA’s high-quality home appliances.

Founded in 1979, ELBA has been a household name in Malaysia for over four decades, consistently delivering quality, reliability, and innovation in home appliances. Through the years, ELBA has remained dedicated to enhancing the lives of its customers by offering stylish, energy-efficient, and technologically advanced products that cater to modern households. Whether it’s bringing families together over home-cooked meals, ensuring efficient food storage, or simplifying daily chores, ELBA continues to be a trusted companion in every home.

Mr. Tok Sang Man, Managing Director of Fiamma Sdn. Bhd., expressed excitement over the overwhelming response to the campaign and the opportunity to reward ELBA’s loyal customers with fantastic prizes.

“At ELBA, we are dedicated to enhancing homes with innovative, stylish, and energy-efficient appliances. This campaign was our way of showing appreciation to our valued customers, and we are thrilled to celebrate their wins. I would like to extend my heartfelt congratulations to all the winners -- seeing their joy today truly reaffirms our commitment to bringing convenience and happiness to Malaysian households. We look forward to continuing this journey with even more exciting innovations and rewarding experiences in the future,” he said.

At the ceremony, ELBA proudly presented prizes to its top winners, including:

• Grand Prize: BYD Seal Premium 2024 Electric Car worth RM180,000 – Tang Chee Hing

• First Prize: ELBA PerfectFit Refrigerator worth RM8,999 – Khor Eng Tong

• Second Prize: ELBA Side-by-Side Refrigerator worth RM5,289 – Ng Siao Chi

• Third Prize: ELBA 2-in-1 Washer Dryer worth RM3,859 – Zaiton Abu Bakar

In addition, Special Prizes and Consolation Prizes were awarded in separate sessions, with over 100 winners receiving a range of practical and stylish home appliances, including ELBA Combi Smart Ovens, multi-cookers, water dispensers, steam generator irons, and hair dryers.

Hailing from Subang Jaya, Selangor, Mr. Tang Chee Hing was overjoyed upon receiving the call announcing his incredible win.

“Winning a BYD Seal Electric Car is an incredible surprise that made this festive season even more special. ELBA has truly created an unforgettable moment for me and my family,” an elated Mr. Tang, who purchased an ELBA refrigerator to enter the contest said…

A loyal ELBA customer, Mr. Tang has been a firm believer in the brand’s quality and reliability, with more than 50% of his home appliances being ELBA products. His favourite? The ELBA refrigerator, which he praises for its stylish yet practical design, featuring a two-door layout with a pullout freezer drawer that maximises space efficiency and keeps fresh foods easily accessible.

Beyond the excitement, the BYD Seal Electric Car will also bring tangible benefits to Mr. Tang and his family. “This will be a huge financial relief in terms of savings. Charging the BYD Seal costs just a fraction of petrol prices, and with its low maintenance, I’ll be saving thousands annually.”

Based in Kedah, Mr. Khor Eng Tong, was ecstatic upon receiving the news of his big win -- a brand- new ELBA PerfectFit Refrigerator worth RM8,999.

“I am very happy and excited! I never expected to win, especially with my very first ELBA purchase. This is such a rewarding experience, and I’m grateful to ELBA for making it even more special,” shared Khor.

The campaign truly reflected ELBA’s commitment to enhancing everyday living. From the flagship Master Collection designed for culinary enthusiasts to the PerfectFit Refrigerator for optimal food storage, ELBA remains a trusted choice for Malaysian households.

“This campaign was not just about winning prizes -- it was about creating meaningful moments for our customers. We deeply appreciate their continued support and look forward to bringing even more exciting innovations and rewarding campaigns in the future,” added Mr. Tok.

Guests at the ceremony also had the opportunity to experience ELBA’s range of home appliances, which were showcased at the event, and even test drive the BYD cars, adding to the excitement of the celebration.

Building on the success of this campaign, ELBA remains dedicated to delivering innovative, reliable, and stylish home solutions that enhance everyday living. Stay tuned for even more exciting innovations, rewards, and surprises from ELBA by visiting https://elba.com.my or following ELBA on its official social media channels.

• Official Website @ https://elba.com.my/

• Facebook @ fb.com/ELBAMalaysia

• Instagram @ Instagram.com/ELBA.Malaysia

• TikTok @ tiktok.com/@ELBA_my

Dododots releases limited edition The Powerpuff Girls collection

Malaysian acne patch brand Dododots is launching a new line of The Powerpuff Girls-inspired acne patches in March 2025. This exclusive collection will be sold as a blind pack, using the same blind box concept where the contents are sealed and kept a secret until purchased and opened. Each design will reflect the unique personalities of Blossom, Bubbles and Buttercup.

The designs that will be available are:

•Awesome Blossom: Based on Blossom, the leader of the team. The patches in this pack come in a fiery red shade with playful pink accents.

•No Trouble Bubbles: Bubbles is the joy and the laughter of the team, the sweet sugar in the mix. Her patches are in her signature colours of pastel blue and yellow and radiate her playful spirit.

 •What’s Up, Buttercup?: Dedicated to the toughest fighter and the “spice” of the group, Buttercup’s patches are a sleek combination of black and lime green, perfect for hiding stubborn blemishes with confidence.

•Sugar, Spice and Everything Nice: This exclusive pack of mystery patches will tug at your childhood heartstrings and take you on a trip down memory lane with The Power-puff Girls.

"The Powerpuff Girls has its own unique brand of fun, charm and excitement, and Dododots is ecstatic to bring more of this iconic crime-fighting trio into everyone’s lives,” said Esther Wong, CEO of Dodo Ventures Sdn Bhd and co-founder of Dododots.

“The Powerpuff Girls have always had and continue to have multi-demographic appeal and we are confident that we’ll see a positive reaction from our customer base for The Powerpuff Girls patches,” added Ethan Wong, the other co-founder of Dododots.

The Powerpuff Girls patches will be available via the Dododots website, online marketplaces and at all 600 Guardian outlets in West Malaysia and Singapore from 25 March 2025. Each design style will be sold in individual packs and will be available while stocks last, at a retail price of RM18.00/SGD$9 per pack.

Dododots (pronounced doh-doh-dots) is a Malaysian creation and the brainchild of friends Esther Wong and Ethan Wong who both grew up battling acne problems and wanted others with the same issues to feel happy and comfortable in their own skins. The two science graduates put their medical biotechnology, environment biology and microbiology knowledge together to create these innovative acne patches in 2021 during the pandemic.

The result was the innovative Dododots beauty patches that are made of 100% hydrocolloid material but fully coloured with various shapes and designs as a refreshing alternative to traditional transparent patches. The acne patches use the same clinical-grade wound dressing material doctors use on patients after surgery making them not just fun but functional.

Dododots patches are FDA-approved as well as ISO and CE-certified and are suitable for all skin types and ages.

While the innovative products are available via the brand’s online store, the demand for the products almost instantly prompted Dododots to introduce its own vending machines to offer on-ground convenience to its customers. These

vending machines made their debut in 2023 and can be found at Asian Avenue in Sunway Pyramid, MyTOWN Shopping Centre and Paradigm Mall JB in Malaysia, and Plaza Singapura in Singapore. The Dododots partnership with leading health, beauty and personal care chain Guardian also extends the brand’s presence to stores in Malaysia (over 600), Singapore (100) and Vietnam (130) located at high streets and popular shopping malls, as well as in the e-commerce space