Beam Artistes Presents the Inaugural Masters of the World: Celebrating Strength, Resilience, and Self-Mastery

International talent and event agency Beam Artistes proudly presented the inaugural edition of Masters of the World (MOTW) in an intimate sashing ceremony and press conference held this evening at Ombak Kitchen, Setapak.

The extraordinary Masters of the World is a one-of-a-kind male platform that celebrates not only physical strength, but also emotional resilience and the power of self-mastery.

In his heartfelt opening address, Samuel Seow, Founder & CEO of Beam Artistes and MOTW, shared that Masters of the World is not just a pageant, but a movement — one that redefines what it truly means to be a man and to master oneself.

“Life has a way of humbling us. I’ve had my share of triumphs — and also storms that tested my strength, dignity, and faith in people,” Seow expressed.

“There were moments I questioned everything — my choices, my path, even my purpose. But every scar, every setback, every tear became a teacher. Through those lessons, I realised that to master the world, we must first learn to master ourselves.”

Seow continued, “Men — whether in their twenties or sixties — go through seasons that shape them. We fall in love, we fall apart, we succeed, we fail. We fight to provide, to be seen, to be enough. But the true victory doesn’t lie in trophies or titles — it lies in mastering our mind, our temper, our relationships, our work — and above all, our hearts.”

Masters of the World aims to inspire men from all walks of life to rise above their pasts, to lead with compassion, to rebuild when broken, and to shine — not only for themselves but for those who look up to them: their sons, daughters, and communities.

This empowering platform invites men of all ages to stand tall and declare,

“This is who I am. I’ve lived, I’ve lost, I’ve learned — and I’m still standing.”

During the ceremony, sixteen delegates from twelve countries across Asia, Europe, and Africa were officially introduced to the media and guests. 

Representing nations including Malaysia, Singapore, Indonesia, Thailand, the Philippines, Myanmar, Taiwan, South Africa, Greece, and Croatia, these remarkable gentlemen will undergo a series of challenges throughout pageant week — which began on 14 October 2025 — leading up to the Grand Finals on 20 October 2025, to be held at the prestigious Starlight Arena @ Plaza 51, Petaling Jaya.

The competition is divided into two categories — MASTERS and ELITE — showcasing that age is not a limitation, but an honour. Every wrinkle tells a story; every experience adds depth; every challenge conquered reflects that mastery is a lifelong pursuit.

The oldest delegate, aged 71, is Yu Cheng Chao, a professor and business entrepreneur from Taiwan who also enjoys singing.

Seow emphasised, “When a man learns to master himself, he becomes a force for good. And when enough men do that together — we truly can master the world.”

“Let this pageant be more than a competition. Let it be a message to the world — that mastery is not about power or perfection, but about peace, purpose, and perseverance.”

Official Partners and Sponsors

Among the key partners of Masters of the World 2025 are:

Alluora (Official Skincare Sponsor), Universal Music Malaysia (Talent Elevation Partner), Stegg Kuala Lumpur (Official Hotel), Starlight Arena (Official Grand Final Venue), Apollo Art Photography (Official Photographer), Ombak Kitchen (Official Press Conference Venue), Brooklyn Damansara Heights (Official Beverage Partner), and Hyperlive TV.

Key sponsors include: Finova Capital, Nexus Venture, The Best Award, International Business Association, Limitless, Verta Collective, Thomas d’esthetique, The Clover Bridal, Art Figura, Corak, Essential Workz, Funds Solutions, Fusion Meso, Marketing Institute of Singapore, Flin Lee, Cell 101, Shun De, boardroom.com, Zocraft, TGS TW, Sian Chay Medical Institution, Oly, Nico Ng Make Up, New Life Dental Practice, Theo & Jess Studios, Nano Singapore, Kova Medispa, Private Stitch, Urban Omme Salon, CJK, 2b Touched, Good Heart Products, and Chaulmoogra Oil.

Rentak Sejuta serves as the Official Media Partner, while Hype Pageantry, Missology, Miss Malaysia Pageant, MBPFC, and Mahkota Maharani Malaysia are the official Pageant Media Partners.

Masters of the World 2025 Delegates

MASTERS

Boris Blagojevic, 26 – Healthcare Provider (Croatia)

Dr. Raajeev Ranjan, 27 – Doctor/Actor/Model (India)

Ramadi Purba, 31 – Model/Host (Indonesia)

Tan Jun Jie (Joe), 25 – Interior Designer (Penang, Malaysia)

Kaung Myat Htay, 27 – Actor (Myanmar)

Mac Januel Vallero Sevilla, 24 – Undergraduate Student (The Philippines)

Ash Kahar, 25 – Ground Response Officer (Singapore)

Marco Steenkamp, 28 – (South Africa)

Alex Ye, 24 – Chiropractor (Thailand)

ELITE

Spiros Spinoulas, 37 – Model (Greece)

Anil Paswan (Neil), 46 – Model (India)

Lee Chee Kiong, 56 – Invention Teacher (Sabah, Malaysia)

Prince Jefrey O. Hernandez, 39 – Aesthetic Business Entrepreneur (The Philippines)

Yu Cheng Chao, 71 – Entrepreneur (Taiwan)

Terence Yeok Kian Tea, 57 – Aesthetic Medicine Pioneer (Singapore)

Hector Soria Martinez, 38 – Police Trainee (Spain)

The organisers invite everyone to come and support these inspiring delegates as they embody the spirit of Man of the World.

Ticketing and voting details for the Grand Finals are available at www.thevotique.com.

VIP Tickets: RM350 (round table, food served)

Normal Tickets: RM150 (free seating, buffet served)

Come and witness the Grand Finals — and be part of this celebration of mastery, purpose, and manhood.

POP MART Joins Shopee’s 10.10 Brands Festival with Exclusive LABUBU Collectibles and Halloween Series

Shopee Malaysia and POP MART are turning up the excitement for the 10.10 Brands Festival with POP MART’s special Halloween Series, featuring new spooky releases and surprise restocks across all collectibles. 

Fans shopping on POP MART’s Official Store on Shopee Mall can also enjoy exclusive Spend & Win rewards featuring iconic favourites such as LABUBU FALL IN WILD and Let's Checkmate Vinyl Plush Dolls from THE MONSTERS series, available only on 10 October.

To celebrate the launch, POP MART will host a Surprise Hours Drop lineup throughout 10 October, featuring fan-favourite character restocks and limited Halloween editions: 

• 12:00 AM: LABUBU, Crybaby and Twinkle Twinkle Restocks

• 10:00 AM: Halloween Series IP New Release

• 2:00 PM: LABUBU, Crybaby and Twinkle Twinkle Restocks

• 6:00 PM: LABUBU, Crybaby and Twinkle Twinkle Restocks

The celebration will culminate in an exclusive Shopee Live  Halloween Restock at 8:00 PM via POP MART’s official store, with a special appearance by content creator Cayee Loh (@cayeeloh.mear). 

Adding to the excitement, collectors can stand a chance to unlock exclusive Shopee-only Spend & Win rewards:

• Spend RM300 and above to stand a chance to win a random blindbox from POP MART’s character series, featuring Crybaby, Hirono, Baby Molly, or Baby Tabby.

• Spend RM1,588 and above to stand a chance to win the LABUBU FALL IN WILD or the Let's Checkmate Vinyl Plush Dolls from THE MONSTERS series

Don’t miss out on the thrill! Subscribe to POP MART’s Official Store on Shopee Mall and tune in to Shopee Live this 10 October to snag limited-edition Halloween collectibles, and stand a chance to win exclusive Spend & Win rewards - all part of Shopee’s 10.10 Brands Festival celebration.

Experience the Future of Sound and Vision at the Inaugural WAVE Audio & Visual Experience 2025

The first-ever WAVE Audio & Visual Experience (WAVE AV Experience), a groundbreaking conceptual expo that places audio and visual entertainment at the forefront of modern living... will take place over three days at Eastin Hotel, Phileo Damansara, from 10th to 12th October 2025.

More than an exhibition, WAVE AV Experience is designed as a journey....  where innovation meets immersion.

Visitors can expect to explore the next frontier of audio and visual technology in an experience that is both transformative and inspiring. Whether you’re a hi-fi enthusiast, industry insider, or a curious newcomer, WAVE AV Experience offers a gateway into a new era of sensory enjoyment.

Produced and organised by Gryphon Production Sdn Bhd, a respected name in concert and event production, the event reflects the company’s hallmark strengths in creativity, precision, and innovation. From concept to completion, Gryphon is known for delivering bespoke experiences tailored to meet the unique needs of its clients.

Following the remarkable success of its Northern International AV Shows in Penang, Gryphon now brings the excitement to Kuala Lumpur with WAVE AV Experience 2025... envisioned as a platform to bridge technology and creativity, redefining how people experience and interact with audio-visual solutions. The goal: to energise the AV industry, spark fresh ideas, and position WAVE as a regional powerhouse with international acclaim.

WAVE AV Experience isn’t just for audiophiles... it’s for anyone who loves music, movies, and good design. Step into a world where sound and vision elevate everyday living, from family movie nights to private concerts, and experience how luxury audio and home theatre seamlessly fit into your lifestyle. Expect to discover what refined living truly means... luxury you can hear, beauty you can see. Gryphon promises an unforgettable event where design meets perfect sound.

At WAVE AV Experience, you’ll see how home can become more than just a living space... it can be an experience. Discover stunning sound systems and cinematic visuals that redefine entertainment.

“Ever wondered how your living room could look, sound, and feel like a private cinema? Come hear and see it for yourself,” said Wilson Teoh, CEO of Gryphon Productions.

“No tech jargon. No gatekeeping. Just great music, breathtaking visuals, and ideas to make your home unforgettable,” Teoh added.

Perfect for movie lovers, music enthusiasts, and design-conscious homeowners, this immersive event welcomes everyone.... including families... to explore real-life setups and find inspiration for their dream homes.

Visitors will discover: “Sound you can feel. Picture you can touch. Lifestyle you can live.”

Step beyond the ordinary and explore systems that combine world-class design with extraordinary performance. WAVE AV Experience is not about gadgets.... it’s about crafting a home that reflects your personality, where your space looks as good as it sounds.

“Discover the art of listening and the luxury of cinematic vision, all in one place. See how the world’s finest audio and visual innovations can transform not just your space, but your lifestyle,” Teoh shared.

“A private screening room. A concert at home. A lounge that sings. Explore what’s possible,.... and elevate every moment with sound and vision worthy of the world’s most beautiful homes,” he enthused.

The WAVE AV Experience 2025 runs from 10 a.m. to 6 p.m. daily, from 10th to 12th October 2025, and admission is free.

Simply register and stand a chance to win exciting prizes.

This year’s event will showcase over 50 displays, more than 65 exhibitors, and over 200 brands across the audio-visual spectrum.

Expect a comprehensive lineup of products, including Hi-Fi systems, home theatre systems, headphones and earphones, personal sound systems, TVs and projectors, desktop and gaming audio setups, lifestyle AV systems, home acoustic solutions, original CDs and vinyl records, Blu-ray movies, TelCo (Starlink), consumer electronics, IT gadgets and accessories, and even collectibles and action figures.

Don’t miss the chance to witness multi-million-ringgit Hi-Fi systems on display, with setups ranging from RM2.75 million to over RM4 million, showcased by Audio Perfectionist (Level 15, Room 1527) and Statement Systems (Level 3, Conference Room).

A key highlight is the Acoustical A-Stellar turntable with the Titan Grand Complication tonearm, valued at over RM1 million, on display at Statement Systems (Level 3, Conference Room).

Other must-see showcases include:

ASEAN Premiere of the AudioVector R10 Arrete speakers by Audio Perfectionist

HiSense L9Q Triple Laser Ultra Short Throw Projector System (Level 15, Room 1520)

IXOOST Artistic Audio — Italian luxury hi-fi and design brand from Modena, Italy, merging high-end sound with supercar and motorsport elements (Lower Ground Lobby)

TechX showcasing multi-industry lifestyle AV components (Lower Ground Ballroom 1)

Visitors can also support local entrepreneurs, featuring Malaysian-designed and manufactured products such as:

AA Audio – music servers and digital cables (Level 16, Room 1607)

JW Speaker Labs – Hi-Fi and home theatre speakers (Level 15, Rooms 1510 & 1512)

CCY Engineering – amplifiers and speakers (Level 15, Room 1506)

Victoire Sense Enterprise – local speakers (Level 15, Room 1508)

Don’t miss Begins Acoustic (Level 15, Room 1504), led by the only two female business owners in Malaysia’s AV industry, offering professional room acoustic solutions. 

Also, visit the Stars Pickers Audio Library (Level 3, Boardroom 5; Level 15, Rooms 1516 & 1518) — a dedicated hub for personal audio including headphones, earphones, and in-ear monitors (IEMs).

Another highlight: Starlink, the mobile connectivity solution by Elon Musk, will also be featured.

For collectors and old-school music fans, vinyl and CD enthusiasts can visit Caruso Vinyl (Level 15, Room 1507), Music Mania (Lower Ground Foyer), MA Recordings (Lower Ground Foyer), and Record Refuge (Level 16, Room 1605).

Throughout the event, WAVE TALKs sessions will feature industry experts and global brand representatives sharing insights and innovations.

Distinguished guests include:

Hans-Ole Vitus (Founder & CTO, Vitus Oto),

Giles Brun (Regional Director, DALI APAC),

Jacky Fung (Regional Sales Manager, Audiovector), Danny Hon (Regional Sales Manager, Audio Group, Denmark), Livio Cucuzza (Chief Design Officer, Sonus Faber), Roberto Gamba (Sales Director & Engineer, Sonus Faber), Adam Shaw-Cotterill (Director of International Sales, Audioquest), Robert Wong (Business Development Manager, APAC, Audioquest),

Carsten Roth (CEO, Goldmund), Jean-Philippe Fontaine (VP Sales APAC, Siltech), Johan Coorg (Asia Pacific Sales Manager, Hegel), Frankie Pang (Sales Manager, Asia, Entreq), and Simon Hung (Sales Manager, MS HD Power).

“Elevate every moment with sound and vision worthy of the world’s most beautiful home,” concluded Teoh, inviting everyone to experience WAVE AV Experience 2025.

For more details, visit www.wave-avshow.com.

AUKEY Expands Its MagFusion Qi2.2 Lineup with 15 Brand-New Wireless Charging Innovations

Big news from AUKEY! 🎉

 

Recently at the Southeast Asia Partner Conference in Bangkok, the premium wireless charging brand just pulled back the curtain on 15 new MagFusion Qi2.2 products. 

That’s 12 wireless chargers + 3 power banks, adding to last month’s MagFusion 2X debut—bringing the family to a total of 16 Qi2.2 models.

In short: AUKEY is doubling down on its mission to keep us powered up—faster, safer, and smarter than ever.

Why This Launch Matters

AUKEY has always been about blending sleek design with cutting-edge tech, and with Qi2.2, they’re going all-in. The new lineup isn’t just about speed—it’s about flexibility. Whether you’re charging one device or four at once, there’s now a charger designed to fit seamlessly into your lifestyle: from desktop stands and foldable travel chargers to high-performance wireless power banks.

“We’ve always placed user needs at the center,” shared David Wu, AUKEY’s VP.

 “These new products are built for different lifestyles, and we’ll continue pushing to deliver innovation and quality worldwide.”

Standout Products to Watch 👀

✨ MagFusion 1X – A sleek desktop charger with a 35° adjustable stand, available in frost white, dark gray, and desert gold. Stylish, functional, and perfect for video calls or streaming while charging.

✨ MagFusion 2X – The world’s first Qi2.2-certified dual-phone wireless charger. Its unique base + stand design makes powering up two smartphones at once a breeze. Work phone + personal phone? Sorted.

✨ MagFusion 3X Pro – Charge three phones simultaneously, with AUKEY’s exclusive Omnia-Frez cooling system to keep everything fast and safe (temps down by up to 20°C).

✨ MagFusion Titan – A powerhouse 4-in-1 charging station. Great for families or gadget-heavy users—two devices on the base, two on the adjustable stand.

✨ Foldable MagFusion L & C Series – Designed for travel. Compact, foldable chargers that can handle multiple devices on the go. Perfect for jet-setters and business travellers.

✨ Award-Winning MagFusion Z – Already a Red Dot & iF Design Award winner, now upgraded with Qi2.2 for even better performance.

✨ MagFusion Reel 5000 & 10000 Power Banks – Ultra-thin, lightweight, and seriously smart. The 10000mAh version even comes with a retractable USB-C cable, adjustable stand, digital display, and 25W fast charging.

Cooling Tech That Changes the Game ❄️

High-speed wireless charging usually = heat. But AUKEY’s Omnia-Frez cooling system (TEC + high-speed fan) keeps things 20°C cooler, which means safer charging, longer battery life, and no overheating worries.

Rolling Out Soon

The new Qi2.2 series will launch globally in phases as certification rolls in, with the MagFusion 1X hitting shelves in September. 

Expect even more reveals at IFA 2025 in Berlin, where AUKEY will showcase its next-gen innovations.

Bonus for Malaysia: AUKEY 9.9 Sale 🎁

While we wait for the Qi2.2 models, Malaysians can still score big on AUKEY’s existing Qi2 products:

💥 Up to 50% off across the Qi2 range

🎮 Shopee Giveaway Contest with prizes worth up to RM10,000—including a Nintendo Switch 2 as the grand prize!

👉 Shop the deals here:

* Shopee AUKEY Official Store: https://shopee.com.my/aukey.official 

* AUKEY Malaysia Official Website: http://www.aukey.my/

* Shopee Official Store: https://shopee.com.my/aukey.official

* Lazada Official Store: https://www.lazada.com.my/shop/aukey

* Instagram AUKEY Malaysia: https://www.instagram.com/aukey.malaysia/

* Facebook AUKEY Malaysia Official:https://www.facebook.com/AUKEY.LIFE.Malaysia

⚡️ Final Take: With this expansion, AUKEY is making it clear—they’re not just following the wireless charging trend, they’re leading it. Whether you’re a frequent traveller, a multitasker, or a family juggling multiple devices, there’s a Qi2.2 charger made just for you.

Samsung To Unveil HU8000F Hotel TV Series at HITEC 2025

Samsung Electronics Co., Ltd. today announced the upcoming global launch of the HU8000F series, its 2025 Hospitality TV. Available in six sizes — 43", 50", 55", 65", 75" and 85" — the HU8000F empowers hotel owners with powerful management tools to elevate guest stays while providing visitors with effortless streaming and connectivity options through Google Cast. Samsung will unveil the HU8000F series at HITEC 2025, the world's largest and longest-running hospitality technology event, which takes place between June 16-19 in Indianapolis, USA.

“Samsung’s HU8000F Hospitality TV series delivers a new level of in-room experience, combining brilliant 4K picture, advanced streaming and easy management,” said Hoon Chung, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “With Google Cast support, an AirSlim design, and integrated cloud capabilities, we are redefining what’s possible for hotel entertainment worldwide.”

Premium Picture Quality, AirSlim Design and Effortless Streaming

The HU8000F is powered by Samsung’s Crystal Processor 4K and features HDR10+ and Dynamic Crystal Color, immersing hotel guests in one billion shades of color with lifelike clarity and detail. Additionally, its sleek AirSlim design creates an elegant, nearly bezel-free look that complements any hotel space.

The new model has expanded content options for guests by adding Prime Video to its portfolio — along with Netflix and Samsung TV Plus — which are all accessible from the Tizen OS Home. For an enhanced viewing experience, the HU8000F also includes adaptive sound technology, providing real-time audio scene analysis and quality optimization to any news program, sports game, musical performance, TV show or movie.

 

 

Hotel-Ready Features and Integrated Hospitality Solutions

For centralized remote management and actionable business insights for hotel managers, Samsung LYNK Cloud streamlines global hospitality operations while helping drive incremental revenue through targeted promotions. With SmartThings Pro and a multi-code remote, hotel staff can offer personalized in-room experiences and ensure interference-free control, enhancing both convenience and guest satisfaction.

As Google Cast is integrated directly into Samsung's hotel TV series, guests can easily access their favorite content from 5,000 Cast-enabled apps by mirroring their Android and iOS devices on the TV, without the need for additional dongles or login requirements. Embedding Cast also reduces costs for hotels and system integrators by removing the need to buy and maintain extra hub-type devices, avoiding the risk of theft for those types of devices and freeing up an HDMI port.

For hotels currently using the HBU8000, a software update will soon be available to enable Google Cast without interrupting service. This upgrade has already been successfully deployed in Indonesia at The Apurva Kempinski Bali and Swissôtel Living Jakarta Mega Kuningan through simultaneous software updates, demonstrating the scalability and reliability of the solution.

With Google Cast and over-the-top (OTT) integration, the HU8000F ensures seamless viewing options and an optimized solution that enhances viewing experiences.

Samsung’s hospitality display series is also built to include practical features tailored for hotel environments, including RJ12 connectors, bathroom speaker support and LAN output ports. Powered by the intuitive and secure Tizen platform, the HU8000F offers smooth navigation, enterprise-grade protection with Samsung Knox and flexible connectivity through multiple HDMI and USB ports.

For more information about Samsung's hospitality solutions, please visit www.samsung.com.

The Future of Safe, Stylish Living Begins Here – My Visit to Sunpina’s First Showroom in Malaysia

As someone who’s deeply interested in design and healthy living, I’m always excited when I find a brand that blend aesthetics with purpose. So when I heard that Sunpina (a Malaysian company)—Sunpina China is a top 5 for whole-house customisation brand from China—opened its first showroom in Malaysia, I knew I had to check it out.

And let me tell you: this isn’t your typical kitchen and wardrobe display. It’s a showcase of what happens when cutting-edge technology meets sustainable living—and it’s incredibly exciting for Malaysian homeowners, designers, and developers alike.

A Breath of Fresh Air — Literally

What immediately stood out was Sunpina’s commitment to zero-formaldehyde materials, especially their ENF (Environmental Natural Fiber) boards. As someone with kids,  I know how  harmful formaldehyde , a chemical found in many furniture materials can be— and to know it is completely out of the equation at Sunpina, it is a huge relief.

Formaldehyde exposure, especially in high concentrations, has been linked to respiratory issues and even long-term health risks like cancer. Sunpina’s zero-formaldehyde ENF boards use medical-grade glue and have ultra-low emissions (<0.025 mg/m³), making them one of the safest materials available today. That’s peace of mind, packaged in sleek, beautifully designed cabinetry.

Design Meets Intelligence

Sunpina isn’t just redefining safety—it’s reimagining how homes are built and designed. Backed by award-winning Malaysian firm DEzeno, Sunpina’s expansion into the local market is more than a business move—it’s a design revolution.

What impressed me most? Their AI-integrated design software. Imagine seeing your living room in 3D—down to the cabinet textures and lighting—before anything is even built. With 2D and 3D seamlessly integrated, the system lives up to the promise: what you see is what you get. And thanks to their Industry 4.0 automation, production is lightning fast—under 15 days, in fact!

For designers and homeowners alike, this means fewer surprises and faster delivery, all while keeping quality top-tier.

A Brand with Heart and Vision

Sunpina’s brand philosophy is deeply rooted in healthy, family-centric living—something I truly resonate with. Their collaboration with DEzeno brings together form, function, and thoughtful design. 

DEzeno’s local factory and trusted partners, including Klassicut (their quartz countertop supplier), ensure that customers get the full package: premium materials, innovative design, and reliable after-sales support.

And this isn’t just about premium design for the elite. Together, Sunpina and DEzeno are making high-quality built-ins more accessible, whether you’re outfitting a cosy studio or a high-end residence.

A Hub for the Creative Community

This new Sunpina showroom also marks an exciting step forward for Malaysia’s design ecosystem. 

Housed within IN Design Lab, a curated space led by industry veteran Iko IN, the space brings together over 50 brands under one roof. 

It’s a bridge between designers, developers, agents, and consumers (ABCD)—all speaking the same language of style, sustainability, and smart living.

Why It Matters

In an age where health and sustainability are no longer optional, brands like Sunpina are setting a new benchmark. By eliminating harmful emissions, speeding up production, and offering smart customisation options, they’re showing us that we don’t have to compromise on design to live well.

So whether you’re designing your dream kitchen, planning a renovation, or simply curious about what’s next in home innovation, I can’t recommend a visit to Sunpina’s new showroom enough. You’ll walk away inspired—and possibly ready to redesign your entire home (guilty as charged!).

🛋️ Explore more at www.sunpina.my

Serve Up Style & Smash the Deals at the Pickleball-Inspired Shoe Fair!

Parkson Pavilion Bukit Jalil x Larrie Group

📍 Skylight Atrium, Level 2 | 🗓 3 to 20 July 2025 

Step into a world where style meets sport at the Pickleball-Inspired Shoe Fair, an exciting collaboration between Parkson Pavilion Bukit Jalil and the renowned Larrie Group. This unique event combines the vibrant energy of pickleball—a sport that’s taking the world by storm—with fashion-forward footwear that promises comfort, performance, and flair.

Whether you're an avid pickleball player, a trend-conscious shopper, or just in the mood for a little weekday fun, this fair has everything to keep your spirits high and your feet looking fabulous.

🎾 What’s Happening at the Shoe Fair?

👟 Exclusive Product Launches

Be among the first to explore newly released shoe collections from top Larrie Group brands including LARRIE, POLO, Camel Active, Crocodile, Alain Delon, VKI, and Blowfish. These designs draw inspiration from the dynamism of pickleball—think sporty silhouettes, breathable materials, and sleek styles made to move with you.

🎁 Lucky Draws & Prizes

Ready to win big? Join the lucky draw for a chance to score exclusive sneakers, gift vouchers, and more. Every shopper stands a chance to walk away with exciting rewards!

🕹 Mini Games & Family Fun

Enjoy interactive mini-games perfect for all ages. Whether you're bringing the kids or flying solo, these activities are a guaranteed good time.

🧵 Personalised Patch-Up Counter

Add a little personal flair to your new kicks! Drop by the custom patch-up station where you can get initials or cute embroidery patches added to your shoes—because who doesn’t love a bit of bespoke?

🍿 Free-Flow Snacks & Refreshments

It’s not a proper celebration without treats! Enjoy complimentary snacks and refreshments as you browse and shop.

🎉 Why You Shouldn’t Miss This

This isn’t just another shoe sale—it’s an immersive, lifestyle-inspired event designed for anyone who loves to look good and feel good. From the latest shoe trends to personalized accessories and games galore, the Pickleball-Inspired Shoe Fair promises an unforgettable shopping experience

So mark your calendars, grab your friends or family, and head to Parkson Pavilion Bukit Jalil from 3 - 20 July 2025. Come serve up style and smash the deals—you’ll walk away with more than just new shoes!

AJI-YA Launches Malaysia’s First Halal Instant Gourmet Soup at the ‘Soup-erlicious Party’

Yours truly here was fortunate to be invited to the launch of AJI-YA, the pioneer in halal instant gourmet soup!!! AJI-YA officially launched its latest product at the ‘Soup-erlicious Party’, held at Christine's Bakery, Pavilion Damansara Heights. 

The flavourful celebration brought together blogger friends, influencers, business partners, and VIPs for an afternoon of fun,  food, and flavour.

The event kicked off with a warm welcome and an exciting guest arrival experience, featuring an interactive photo booth and a lively social media contest where guests stood a chance to win exclusive prizes. 

Attendees were also treated to a product showcase highlighting AJI-YA’s unique offerings. Available in three tasty flavours - Mushroom, Corn, and Veggie - AJI-YA brings gourmet quality to your table in

just 2 minutes. 

Made with 100% real halal ingredients and no added MSG, preservatives, or artificial colouring, it is comfort food made clean and convenient. 

Perfect for busy days or cozy nights, AJI-YA is your go-to for a quick, wholesome bite. Just add hot water and enjoy, whether you're at the office, at home, or on the move. With AJI-YA, it's gourmet made easy.

The highlight of the event was the official product launch, where the emcee invited En Amir, MATRADE Assistant Director for Halal, F&B and Agro-based section, Pn Hasziah Mohd Yazid, MATRADE Deputy director for Mid-Tier Unit, and Mr. Leon Goh, CEO of Gourmet Ingredients Sdn Bhd to reveal the AJI-YA soup range in a lively and engaging launching gambit. 

This was followed by an inspiring speech by Mr. Leon Goh, who shared the brand’s mission to elevate everyday meals with premium-quality halal options. He summed up AJI-YA’s commitment perfectly with the powerful statement, “Taste speaks louder than words”, a reflection of the brand’s dedication to delivering flavour that speaks for itself.

As part of the fun, all guests are invited to join the floor activity, “From Our Bowl to Your Heart! Soup’s Better with a Little Love, Stick Yours Here”, by writing a positive note or message about AJI-YA, whether it’s about the rich flavour of the soup or the cozy, comforting vibes it brings, and sticking it on the interactive love note poster.

Adding a fun twist to the event was the “Snap Your Bowl, Show Your Glow” Photo Contest, where guests captured their most creative soup moments, submitted their entries, and waited in anticipation for the prize announcements. 

Adding to the excitement, generous sponsorship from Christine’s Bakery brings exclusive cash vouchers as special prizes for our contest winners.

The event wrapped up with a group photo, prize-giving, and plenty of warm memories - a fun, flavourful day powered by the wholesome goodness of AJI-YA. AJI-YA - Where Gourmet Meets Convenience.