BRAND’S® ESSENCE OF CHICKEN STRENGTHENS "KEKAL CERGAS & SELAMAT" CAMPAIGN WITH PLUS HIGHWAY FOR THE THIRD YEAR, WELCOMES MIROS IN ROAD SAFETY MISSION

BRAND’S® Essence of Chicken (BRAND’S) is continuing its collaboration with PLUS Malaysia Berhad (PLUS) for the third
consecutive year, and also for the first time, the Malaysian Institute of Road Safety Research (MIROS) on the "Kekal Cergas and Selamat" road safety initiative for Ramadan and Raya 2025. 

This initiative is to create awareness about driver fatigue and promote road safety by encouraging travellers to take regular breaks, remain vigilant, and recharge for a safer journey home during the festive period.

 

From January to October 2024, Malaysia recorded 532,125 road accidents with 5,364 fatalities—underscoring the urgent need for intervention. 

One significant yet often overlooked risk is driver fatigue, which can lead to lapses in attention and impaired reaction times. Research shows that prolonged wakefulness affects cognitive function and decision-making, with sleep deprivation having effects similar to alcohol intoxication. 

Now in its third year, this campaign amplifies the critical need for awareness, rest, and vigilance, especially during high-traffic periods like Raya Aidilfitri.

 

Eunice Kow, Head of Marketing Health Enrichment, Suntory Beverage and Food Malaysia, shared, “At BRAND’S, safety isn’t just a priority—it is a responsibility. We understand that staying mentally and physically alert is crucial, especially during long-distance travel when fatigue can turn dangerous. Our partnership with PLUS and MIROS through this 'Kekal Cergas dan Selamat' campaign amplifies this important message, reaching even more road users during the bustling Ramadan and Raya season. Whether breaking fast or gearing up for sahur, BRAND’S® Essence of Chicken is your trusted companion on the road, scientifically proven to nurture both your mental sharpness and physical well-being - every journey ends safely at home.”

 

Taking a Break to Improve Alertness and Recharge Energy

BRAND'S® will distribute its BRAND'S® Essence of Chicken to PLUS highway users from 23 to 30 March 2025, as part of a campaign promoting road safety and mental alertness. The initiative includes interactive activities designed to enhance focus and exclusive giveaways.

 

Assoc. Prof. Ts. Dr. Siti Zaharah Ishak, Director-General of the Malaysian Institute of Road Safety Research (MIROS) elaborated further, " At MIROS, evidence-based research drives our mission to enhance road safety. Studies reveal that long hours of driving not only cause physical fatigue but also lead to mental exhaustion, making it a major contributor to microsleep. 

Microsleep episodes—brief, involuntary lapses in attention—can occur within seconds, significantly increasing the likelihood of road crashes and injury severity.  Studies have shown that microsleep-related crashes frequently occur on high-speed roads, with 55% involving drivers aged 25 and below.

 Through this campaign, MIROS aims to bridge the gap between research and public awareness by emphasising the importance of early detection of fatigue, regular rest breaks, and responsible driving habits. A short break, simple exercises and refreshments can make the difference between a safe journey and a tragic crash. Together with PLUS and BRAND’S, we encourage all road users to stay alert and prioritise safety, especially during the high-traffic Raya season."

 

Take a Break at selected PLUS R&R before Continuing the Long Journey

The 'Kekal Cergas and Selamat' campaign will have on-ground activations at the following locations:

1. March 23 - R&R Rawang (Northbound)

2. March 24 to 25 March - R&R Sungai Perak (Northbound), R&R Seremban (Southbound)

3. March 26 to 28 March - R&R Tapah (Northbound)

4. March 27 to 28 March – R&R Ayer Keroh (Southbound)

5. March 29 to 30 March – Sungai Buloh Overhead Bridge Restaurant (Northbound)

 

Mohamed Hafidz Mohamed Ismail, Head of Strategic Communications and Customer Experience, PLUS Malaysia Berhad (PLUS) further shared, “PLUS is proud to partner with BRAND’S for this Ramadan-Raya Safety Campaign, reinforcing our commitment to provide a safe and comfortable journey for all highway users. 

As weekend travel surges with families reuniting for iftar, we encourage everyone to plan their trips wisely and take well-deserved breaks at PLUS Rest and Service Areas (R&Rs) during long-distance travel.

 Ensuring the safety and well-being of our highway users remains our utmost priority, and through this campaign, we aim to raise awareness and instill a culture of safe and responsible driving throughout the festive season."

 

BRAND’S® Essence of Chicken is a natural extract of high-quality chicken, meticulously processed to retain its rich nutritional benefits. Certified Halal by Jabatan Kemajuan Islam Malaysia (JAKIM), it is trusted by Malaysians of all backgrounds to stay sharp and maintain energy levels, which are crucial for safe driving during long journeys.

 

This 'Kekal Cergas and Selamat' road safety campaign collaboration between BRAND’s with PLUS and MIROS highlights a strong commitment to road safety, particularly during the busy Ramadan and Raya Aidilfitri season. 

By providing scientifically proven benefits that help with concentration and reduce fatigue, BRAND’S® Essence of Chicken assists drivers to stay mentally alert. Alongside necessary safety practices—such as taking breaks every two hours, ensuring sufficient rest, and maintaining good ventilation in the car—the campaign aims to reduce road accidents caused by driver fatigue.

 

Travellers are encouraged to stay updated through the Facebook pages for PLUS Malaysia at www.facebook.com/PLUSMalaysiaBerhad and BRAND’S Essence of Chicken at www.facebook.com/BrandsMalaysia for Travel Time Advisory (TTA) and traffic information. This tri-partnership is more than a safety initiative; it is a collaborative effort to ensure everyone reaches their destinations safely this festive season.

The Kulit Wayang Cultural Festival 2025 and Malika Music Festival 2025

The Kulit Wayang Cultural Festival 2025 and its component event, the Malika Music Festival 2025 were officially announced at a press conference held at the classy Grotto Hall @ Confetti KL in Mines 2. 

The two-day Kulit Wayang Cultural Festival which takes place at The Landing @ KL Base in Sungai Besi on 12th & 13th April 2025 seamlessly integrates a movie launch & trailer premiere, a 3km celebrity fun run, a vibrant cultural festival and the Malika Music Festival (which will be held on 12th April 2025), as part of a unique promotional campaign for the upcoming scream flick “Kulit Wayang”. 

As co-producers of "Kulit Wayang and organisers of the festivals, EMT Ventures Sdn Bhd understands that the film's potential to resonate deeply with Malaysian audiences.

“We know that a movie launch shouldn't just be for the press and have transformed the event into a large-scale public celebration. This two-day event gives us a unique opportunity for brand synergy and cultural engagement,” expressed Penny Chan, EMT Ventures Director in her welcome address. “Our extensive experience in large-scale event management and proven track record of successful campaigns allows us to deliver a high impact and memorable event. We've partnered with leading event professionals to ensure flawless execution. ‘Kulit Wayang’ is also supported by FINAS and MOTAC, " she added. 

“Promoting "Kulit Wayang " as a public launch instead of a private press event, gets the movie seen by many more people, creating more excitement and buzz," Chan concluded. “Wayang Kulit Cutural Festival” will celebrate Malaysian culture through community engagement and will showcase Malaysian heritage through traditional performances, cultural displays, and local food, bringing people together for a fun and shared experience at the event. 

The festival will also incorporates the Malika Music Festival 2025 which will feature a host of popular local and Indonesia artistes notably renowned actor and singer Fattah Amin, Indonesian pop icons Nidji, pop punk favourites Bunkface, indie pioneers OAG, and rock bands Krusty, Steeltoe Solutions & Conflict Crisis. The festival also intends to create a healthy and unique fun run experience “ Run with the Artists!”.

This is a first-ever fun run with the stars of "Kulit Wayang ". People can choose a 3km fun run or a longer race. It’s a chance to have fun, get fit, and meet the artists. This unique event combines fitness, entertainment, and community engagement. 

“Kulit Wayang " is a Malaysian horror mystery (rated PG13) about Wayang Kulit, the Kelantan tradition that was banned for 28 years. It will be officially launched in 50+ over cinemas in Malaysia on 1st May 2025, as well as in Singapore and Brunei. 

The film is supported by FINAS (Perbadanan Kemajuan Filem Nasional Malaysia) and MOTAC (Ministry of Tourism, Arts and Culture). It is directed by Dain Said, well-known director of Dukun, Bunohan, Harum Malam, Interchange. 

The main cast of the movie will include Fattah Amin and Pekin Ibrahim, and Indonesian actresses Reynavenzka Retno Ayu and Jennaira Kamaratih Jiwa. 

Fattah Amin is a top A-line actor in Malaysia with a Facebook following of 80,000, 3.7 million on Instagram and 906,000 on TikTok. He has won numerous awards, including Pelakon TV Lelaki Popular" at the 31st ABPBH (Anugerah Bintang Popular Berita Harian), and "Pelakon Baharu Paling Popular (Lelaki)" award in 2016. 

Pekin Ibrahim has 229,000 followers on Facebook, 454,000 on Instagram and 295,000 subscribers on YouTube.  He is known for his roles in critically acclaimed films like Bunohan (2012) Hantu Kak Limah Balik Rumah (2010) Mat Moto: Kami Mat Moto Bukan Mat Rempit (2016), for which he won Best Actor at the Malaysia Film Festival. He has also received numerous award nominations, including Best Actor at the 24th FFM (2012) and the 28th FFM (2016) in various categories. 

Indonesian actress Reynavenzka Retno Ayu Deyandra Wayang started acting from 2010. her career highlights includes films such as Taring, Bahwa Cinta Itu Ada,Toilet 105, Misteri Hantu Selular, Brokenhearts, Pulau Hantu, Panda and web series that include Kalis as well the sinetron Firasat. 

Junior Indonesian actress Jennaira Kamaratih Jiwa has starred in Junior Theater Festival Jakarta, Open Bo Lagi 2 webseries. 

Sypnosis of Kulit Wayang :-

During 1980s, in a Malaysian seaside village, a heartbroken puppet master searches for answers after his daughter's death. A visiting mother and daughter from Indonesia uncover the village's hidden secrets when a special puppet comes to life. This leads to a thrilling adventure filled with mystery and cultural traditions. 

The Kulit Wayang Cultural Festival and Malika Music Festival will be happening inside The Hangar Stage, that will feature a stage with a 40ft LED screen. Activities throughout the 2 days will include traditional music performances such as Gamelan and Dikir Barat, and traditional dance performances such as Inang and Zapin. 

There will also be family friendly interactive workshops including batik painting or wau making, allowing attendees to participate in traditional crafts while learning about their cultural significance. 

Families can also enjoy traditional games such as Congkak, Batu Seremban and Gasing. There will also be Wayang Kulit performance (Shadow Play) featuring our movie actors Fattah Amin & Pekin Ibrahim. 

More than 100 vendors are expected to showcase their wares during the festival. There will also be food stalls featuring popular Malay dishes such as Nasi Lemak, Satay, Rendang and more. 

The festival will also include drawing and art contests - open category for primary and secondary school students with the help of teachers from Malaysia Education Department (Jabatan Pendidikan Malaysia). 

The fun run expects a crowd of up to 13,000 runners, including up to 5,000 fun runners from from all age groups from KL & Selangor. 

Kulit Wayang Cultural Run and Festival is more than just an event; it’s a unique blend of cultural celebration, physical activity, and film promotion. It’s a chance to embrace a vibrant community spirit, celebrate Malaysian heritage, while awaiting the the release of "Kulit Wayang" , a movie that promises to captivate audiences. 

Entry for the 3 km fun run is at RM 41.00 while the 10 km run is at RM 49.00, inclusive of access to Kulit Wayang festival. Entry for day 2 of the the

Wayang Kulit Cultural Festival is at RM 9.90. You can purchase your tickets here: https://ticketmelon.com/emt/kulitwayangculturalrunfestival2025

 

Tickets for the Malika Music Festival is at RM 99.00 (General Admission) and RM 159.00 (VIP). You can purchase your tickets here: https://ticketmelon.com/mxe/malika-music-festival

 

The sponsors for the festival include Check Hup, HoneyB, Lafre, Yeo’s, RT Pastry, Beauterfly, GJ and Speed 2.0 among many others. 

The organisers have outlined a comprehensive plan for a successful and engaging event, leveraging a strategic marketing approach, a vibrant cultural festival, and a rewarding fun run.

Hada Labo Sets Malaysia Book of Records Milestone

Hada Labo, the renowned Japanese skincare brand, recently earner the prestigious title in the Malaysia Book of Records for the ‘Most Participants in a Cosmetic Removal Demonstration Event’. This achievement not only cements Hada Labo’s reputation for effective, high-quality skincare but also highlights its commitment to engaging and educating consumers on proper skincare routines.

Held at Puteh, Subang, the event was made extra special with the support of Watsons Malaysia, Hada Labo’s long-standing retail partner. A total of 250 participants arrived in full makeup and collectively removed it using Hada Labo’s Hydrating Cleansing Oil, followed by a cleansing routine with the Hada Labo Hydra & Whitening Face Wash. The synchronised demonstration was a testament to the powerful yet gentle cleansing properties of Hada Labo’s skincare range, reinforcing its status as the go-to solution for clean, hydrated skin.

A Historic Milestone in Skincare

Hada Labo’s long-standing retail partner, Watsons Malaysia, lent its support to the event, further amplifying the brand’s impact. Lim Mei Yuen, General Manager of Rohto- Mentholatum (M) Sdn Bhd, expressed her excitement at receiving the prestigious recognition:

“This achievement is a powerful validation of our ‘Perfect X Simple’ skincare philosophy—proving that achieving clean, radiant skin is effortless when you have the right products and routine. We are incredibly proud to set a new benchmark in skincare and share this moment with our loyal consumers.”

In a proud moment for the brand, an official from the Malaysia Book of Records presented the award to Hada Labo, recognising the brand’s commitment to innovation and consumer engagement.

“We are delighted to award this record title to Hada Labo. The brand’s ability to bring together such a large number of participants for an interactive skincare demonstration sets a new standard for engagement in the industry,” commented Puan Siti Hajar Binti Johor, Malaysia Book of Records Official.

The Science Behind Hada Labo’s Cleansing Power

Hada Labo’s Hydrating Cleansing Oil took centre stage at the record-breaking event,

effortlessly dissolving makeup, sunscreen, and impurities. Powered by five high-purity

beauty oils, it delivers exceptional skincare benefits:

• Powerful Makeup Removal – Olive, Jojoba, Macadamia, Rosehip & Moringa Seed Oils effectively remove excess oil, impurities, and even the most stubborn waterproof makeup.

• Deep Hydration – Infused with two types of Hyaluronic Acid to keep skin moisturized post-cleansing.

• Anti-Pollution Protection – Shields skin from environmental pollutants and minimises the adhesion of dirt and impurities.

• Gentle on Skin – Free from alcohol, fragrances, colorants, and mineral oil, making it suitable for all skin types.

Following the cleansing oil, participants completed their double cleansing routine with Hada Labo Hydra & Whitening Face Wash, which not only cleans but also enhances skin’s brightness with the following features:

• Locks in Moisture – 2 types of Hyaluronic Acid keep skin soft, plump, and hydrated.

• Brightens & Refines – Resveratrol, Niacinamide, Vitamin C & E even out skin tone and improve texture.

• Deep Hydration Boost – Brown Algae Extract replenishes minerals and seals in

moisture.

• Gentle on Skin – Free from alcohol, fragrances, colorants, and mineral oil, suitable for all skin types.

Celebrate with Exclusive Hada Labo Deals at Watsons!

To mark this historic occasion, Hada Labo is rewarding fans with exclusive savings from now to 14 April 2025 at Watsons Malaysia stores!

RM10 Instant Rebate with a minimum spend of RM100 on Hada Labo products.

20% OFF on the Hydrating Cleansing Oil + an extra 5% off for Watsons members.

30% OFF on the Hydra & Whitening Face Wash as a Purchase-with-Purchase (PWP)

deal with the cleansing oil.

Don’t miss out on these limited-time offers—because healthy, hydrated skin starts with the right cleanse!

For more information about the product or to get updated on the upcoming events, visit

www.hadalabo.com.my or follow Facebook page: MyHadaLabo or IG Page:

@hadalabomalaysia or TikTok : @hadalabomy

MSB GLOBAL GROUP BERHAD UNVEILS PROSPECTUS TO RAISE RM26.60 MILLION FROM ACE MARKET LISTING

MSB Global Group Berhad ("MSB Global" or the "Group"),a leading player in Malaysia's aftermarket automotive parts and component industry, has announced the launch of its prospectus for the Initial Public Offering (“IPO”) in conjunction with its listing on the ACE Market of Bursa Malaysia Securities Berhad (“Bursa Securities”). This marks a significant milestone in the Company’s corporate journey, reinforcing its commitment to advancing Malaysia’s aftermarket automotive parts and components industry. 

MSB Global is the exclusive distributor of GSP-branded automotive parts and components in Malaysia, supplying a comprehensive range of high-quality aftermarket products. These include driveshafts, wheel hub assemblies, suspension parts, steering racks, and more, ensuring durability and reliability for customers. 

At the same time, the Group has expanded its footprint in the automotive lubricants and fluids segment through its in-house brands, FK FUKUOKA and ZR.ZURIC, offering engine oil, automotive transmission fluid, gear oil, brake fluid, and other essential automotive fluids to meet the diverse needs of the market.

The IPO seeks to raise RM26.60 million through the issuance of 133.00 million new ordinary shares at a retail price of RM0.20 per share. 

The proceeds from the IPO will be allocated as follows:

* RM4.97 million for the reconstruction of a new factory and warehouse to support lubricants and fluids production.

* RM6.00 million for the purchase of machinery, equipment, and raw materials to establish blending and fill-and-finish production lines.

* RM0.84 million to support the launch and distribution of the Group’s in-house branded electric vehicle (“EV”) chargers.

* RM5.50 million for repayment of bank borrowings.

* RM4.79 million for general working capital.

* RM4.50 million for listing expenses.

Datuk Ow Kee Foo, Managing Director of MSB Global, commented, “The launch of our prospectus marks an important chapter for MSB Global. This IPO will allow us to solidify our position in the automotive aftermarket industry while enabling us to diversify and grow our product portfolio. From lubricant production to EV chargers, the funds raised will support our vision of delivering innovative and high-quality solutions to our customers. We remain committed to creating long-term value for our shareholders and contributing to the growth of Malaysia’s automotive sector.”

Datuk Bill Tan, Managing Director (Corporate Finance) and Executive Director of M & A Securities, added, “We are honoured to be part of MSB Global’s IPO journey. With its strong market presence, established brands and forward-looking strategies, the Group is well-positioned to seize growth opportunities in the automotive aftermarket parts and components industry. This IPO marks a strategic milestone that will further enhance MSB Global’s operations and competitiveness”

The automotive aftermarket parts and components industry in Malaysia has experienced steady expansion, driven by a rising vehicle population and increasing consumer demand for reliable spare parts and high-performance lubricants. According to the Independent Market Research (“IMR”) report, Malaysia’s wholesale and retail sales of automotive parts and components grew by 17.3% in 2023, reaching RM54.39 billion. The sector is projected to expand at a CAGR of 9.0%, surpassing RM83.62 billion by 2028. With a strong foundation in the industry and a well-established distribution network, MSB Global is poised to leverage this growth by enhancing its product offerings and strengthening its market position in the automotive lubricants and fluids segment.

M & A Securities Sdn Bhd. is the Principal Adviser, Sponsor, Underwriter, and Placement Agent for this IPO.

Shopee Affiliates Feel Grateful They Can Support Their Families with Their Earnings

Sixty per cent of Shopee Affiliates say that supporting their families while maintaining a flexible lifestyle is the most fulfilling aspect of being an affiliate, according to Shopee Malaysia’s latest ‘Your Shopee Affiliate Journey: Ramadan & Raya Growth Insights’ study. The study surveyed over 2,000 affiliates on how they look forward to growing during Ramadan and Raya 2025. While the majority prioritise family support, 40% find fulfillment in sharing the best deals, helping their audiences discover products, and building credibility as a trusted source.

Ramadan and Raya unite communities, and Shopee Affiliates transform online shopping into a more personal and engaging experience. Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia, states, “Digital creators do more than promote products. They build trust, share real experiences, and help shoppers make informed choices for festive preparations. Our affiliate program creates new income opportunities for creators while enabling consumers to celebrate and support businesses. By delivering authentic recommendations and valuable insights, affiliates enhance the festive shopping journey, making it more seamless and rewarding for everyone.”

The study reveals that while all affiliates prioritise high-quality content to build trust and credibility, they take different approaches. Over 87% do so through carefully curated recommendations, selecting personally tested products, highly rated sellers, or Ramadan and Raya essentials such as baju Raya and home décor. Meanwhile, the remaining 13% engage their audiences by sharing their excitement for unboxing and reviewing products in Shopee Video or Shopee Live, offering a more personal and immersive experience.

 

Affiliates go beyond product recommendations by transforming the shopping experience with engaging, high-impact content. Nine in ten leverage Shopee Video to connect with their audiences, delivering festive shopping guides, outfit inspiration, and gift recommendations. Through creative unboxings and in-depth product reviews, they drive consumer confidence and make online shopping more dynamic and rewarding.

As the Raya Bersama Shopee Campaign approaches, affiliates are seizing the opportunity to expand their reach and engage with Malaysians on a larger scale. 100% of affiliates see it as a growth opportunity, providing a festive platform to connect with audiences actively looking for curated recommendations and exclusive deals.

“Being an affiliate allows me to turn my passion into something meaningful,” shares Afifah Rosli, winner of the Best Shopee Video Creator award at the Shopee Superstar Awards 2024. “Ramadan and Raya are such special times, and I love being able to share ideas and products that enhance the celebrations. Whether it’s helping someone pick out the perfect baju raya or introducing them to delicious festive treats, it’s incredibly rewarding to know that my recommendations make a difference.”

Shopee brings affiliates and local brands together through on-ground initiatives like Shopee House: Rumah Terbuka Shopee. This dynamic event welcomed over 900 affiliates and 30 brands, fostering connections through networking sessions, Brand-Affiliate Livestream Matchmaking, and 78 hours of live streaming. The event attracted over 800,000 viewers, strengthening brand-creator partnerships and driving deeper engagement.

At the event, Shopee introduced several key initiatives to help affiliates maximise their impact. The study reveals that 75% of affiliates are excited about Shopee's Ramadan and Raya campaigns, which include key initiatives such as the Shopee Video Mission, the Ramadan Raya “Pos & Menang” campaign, Shopee Live’s Stream-A-Thon, and the Content Creators’ Club. Meanwhile, 25% are eagerly anticipating the opportunity to explore these features in 2025.

“I never expected that sharing my favourite finds could actually grow into something so rewarding,” shares Sarah Mnasir, a Shopee Affiliate, “This Raya feels extra special because with my Affiliate earnings, I can finally help my family refresh our home with new decor and even upgrade some of our old appliances. It’s the little things that make our celebrations even more meaningful.”

Affiliates prove that personal, interactive, and community-driven experiences drive e-commerce success, especially during festive seasons. As digital commerce evolves, those who blend passion with purpose will shape its future. By introducing shoppers to new products, sharing festive inspiration, and building authentic connections, affiliates are not just participating in online shopping—they are defining its next chapter.

Counting down to the NEON Music Festival (NMF)

The countdown has begun. The organisers of NEON Music Festival (NMF), NEON Projects Sdn Bhd. have officially announced the full line-up for their massive festival that is set to take place at KL Base Sungai Besi on Friday,  11th April 2025.

 

Global electronic pioneer Hardwell will be making his long-awaited return to Malaysia after a 7 year hiatus. The iconic 37-year-old hit-making Dutch deejay and producer is well known for his timeless anthems - “ ‘Spaceman,’ ‘Apollo,’ and ‘Run Wild’, and his revolutionary trend-setting new sound - Big Room Techno. He has also known for  his collaborations with global icons such as Craig David, Jay Sean, Austin Mahone, and Jason Derulo. Hardwell has also delivered standout remixes for musical powerhouses like Rihanna, Calvin Harris, Moby, Ellie Goulding, U2, J Balvin, and Coldplay, and is a regular fixture at major global festivals such as Lollapalooza, Coachella, EDC Las Vegas, Creamfields, and Tomorrowland among many others.

 

Joining Hardwell will be Ukrainian DJ and music production duo ARTBAT, an established namestay in the melodic techno world, well known for their mind blowing visuals, who will be making their long anticipated debut in the region, by presenting their brand new audio-visual experience - UPPERGROUND.  

 

NEON has also gone above and beyond — revealing not just one, but three new names set to go b3b - DUBVISION, Matisse & Sadko, and Third Party. This will be the first-ever triple back to back performance from these Progressive House titans, creating dance music history. While Matisse & Sadko have previously played in Malaysia, this monumental set — combined with Third Party’s long-overdue Malaysian debut — brings the beloved Progressive House sound back to local shores for the first time in years.

 

Also in the line up are 22Bullets b2b Marvinz1r, Blink, Chukiess & Whackboi, Dirty Signal, Honey Gee and RXB.

 

NEON Music Festival is set to treat festival fiends to the time of their lives with their thrilling and exciting line up this year. Get ready to break free with a powerhouse lineup bringing the heat to the most electrifying and immersive festival stage Malaysia has ever seen.

 

It will feature an immersive LED-focussed stage, optimized for the ultimate audiovisual experience, showcasing high definition real-time reflective graphics offering 360-degree sensory immersion supported by cutting edge laser displays and a top-of-the-line sound system. This high-voltage event promises to be a fusion of surreal visuals, high-energy music and untamed energy.

 

Those who are familiar with the NEON brand also know to expect an unrivalled festival environment packed with stunning photo-ops and art installations, not to mention an exceptional emphasis on safety, comfort and hospitality. The NEON team is hard at work to bring you an experience like no other. NEON Music Festival is redefining what it means to experience electronic music live.

 

NEON are already renowned globally know for the groundbreaking festivals which have gone beyond borders. Their annual year-end NEON Countdown Festival which began in 2016, now sees between 25K - 30K festival goers while the NEON Music Festival which was initiated in 2018 sees up to 18K festival goers. Around 20K are expected to attend the festival this year.

 

Earlybird general admission tickets are currently available at RM 268,00 (while stocks last). General sale will be at RM 288.00 (Tier 1) and RM 328 (Tier 2) while VIP tickets will be available at RM 458.00. Limited VVIP tickets will be available upon request.

 

Tickets are on sale now at www.neonmusicfestival.asia .

 

For the latest updates, follow @neonmusicfestival on Instagram and Facebook.

Serlahkan PeRAYAan Mu dengan guardian

Get ready to glow, celebrate, and own your Raya! This festive season, guardian Malaysia is turning up the excitement with its empowering brand vision, ‘Own Your Beautiful. Take Control of Your Wellbeing.’ 

As Malaysians gear up for family reunions, delicious feasts, and Raya glam, guardian is here to help you look, feel, and celebrate your best self with its special campaign – “Serlahkan PeRAYAan Mu dengan guardian” (Own Your Raya Celebrations with guardian).

Priscilla Wu, Managing Director of guardian Malaysia, shared:

“Hari Raya is all about joy, love, and togetherness! It’s the perfect time to take pride in the effort you put into making the celebration special—not just for your family but for yourself too! Celebrate your best self with guardian.  With guardian as your trusted partner, we’re here to help you shine with confidence, beauty, and well-being, so you can truly OWN your Raya celebrations with guardian!”

“Beyond the spiritual, mental, and physical preparations of Ramadhan, self-care is key! Whether it’s glowing skin, luscious hair, or overall wellness, guardian has everything you need to step into Raya feeling radiant, confident, and revitalized.”

To bring this spirit to life, guardian Malaysia has launched a fun, heartwarming Raya musical film, “Serlahkan PeRAYAan Mu dengan guardian.” Set on the first morning of Hari Raya, the film follows a small but lively family as they proudly reveal to their nosy-but-lovable visitors how they took charge of their health and beauty glow-ups—with a little help from guardian!

In line with guardian’s #loveforlocal initiative to support local talent,  the film stars the talented actress and singer Alyssa Dezek as the lead actor. This musical film is a feel-good reminder that everyone deserves to feel their best—at any stage of life! 

“We know self-care is essential, and beyond the spiritual and physical preparations of Ramadhan, it’s important to take time for YOU.  

“Whether it’s glowing skin, luscious hair, or overall wellness, guardian has everything you need to feel radiant, confident, and revitalized this Raya season.  From health essentials to skincare and beauty must-haves, guardian is here to be your go-to self-care companion,” adds Priscilla.  

Catch the film NOW on YouTube and all guardian digital platforms!

This Raya, guardian will continue to celebrate self-expression via our #loveforlocal initiative that guardian Malaysia has been championing for the past year whereby we support homegrown brands and talents. 

This Raya, guardian will be collaborating with renowned local fashion brand Fiziwoo who will bring Malaysia’s diverse beauty to life through their fashionable design.

Just as beauty is personal and unique, so is fashion.  Through this collaboration, guardian empowers Malaysians to express themselves not just through self-care and wellbeing, but also through fashion that reflects their identity.

By working with local designers, we create a space where beauty, confidence and culture come together – allowing every individual to truly Own Their Beautiful in their own way.

Through this collaboration, Fiziwoo will be gifting exclusive Raya gifts on top of guardian's exclusive products for shopper purchases worth over RM 150. " 

In the spirit of Ramadan—a time of self-reflection, growth, and compassion—guardian continued its tradition of giving back to the less fortunate by organizing a special shopping spree.  This initiative provided Raya gifts worth RM10,000 to 100 children from Pertubuhan Kebajikan Dan Perlindungan Nur Qaseh Malaysia, spreading joy and celebration during this meaningful season."

To help Malaysians OWN their Raya celebrations, guardian is rolling out massive Raya deals, discounts, rewards and new product launches including trending brands  across all guardian stores and online—so keep an eye out!

Up to 50% OFF on selected beauty and personal care brands with exclusive Raya Gift With Purchase (GWP) Rewards! Get amazing gifts like, electric BBQ grill, ceramic casserole pot, G LED wireless speakers and chic beauty pouch bags.  Green guardian Raya packets are also available for redemption while stocks last. 

So, Malaysians, are you ready to OWN YOUR RAYA with guardian? Let’s make this Hari Raya the most radiant, confident, and unforgettable one yet!

Midea offers their latest products with Affordable Smart Home Innovation

Midea, a global leader in smart home appliances, today unveiled an exciting preview of its 2025/2026 product line-up at the Genting International Convention Centre. The product preview reinforces the company’s commitment to making smart, energy-efficient, and user-friendly home appliances accessible to all.

“Today is not just about launching new products – it’s about embracing the future of home living,” said Mark Tam, Managing Director of Midea Malaysia. “Consumer lifestyles are evolving – people are busier than ever, and they seek smarter, more efficient solutions. Midea is here to lead the next wave of change, combining affordable innovation, high-quality manufacturing, and great customer service to bring seamless smart living into every home.”

Driving Innovation in Smart, Energy-Efficient Home Appliances

The home appliance industry is evolving rapidly, with consumers placing greater emphasis on energy efficiency, smart integration, and seamless design. In response, Midea is advancing its sustainability and innovation efforts to meet these growing demands.

As electricity costs continue to rise, consumers are increasingly prioritising energy-saving solutions. Many of Midea’s latest air-conditioners and refrigerators are Sustainable Energy Development Authority. (SEDA) certified, with 34 air-conditioner and 13 refrigerator models achieving a 4-star rating or higher. The company has also seen a significant increase in the adoption of inverter air-conditioners, with energy-saving models now exceeding 40% of total sales.

Beyond energy efficiency, seamless home integration is becoming a key factor in consumer purchasing decisions. Midea’s latest range of smart home appliances aligns with emerging trends by incorporating AI-powered capabilities and sophisticated modern designs. The latest product range is equipped with RFID and Wi-Fi capabilities, allowing users to control their appliances remotely through the SmartHome APP, ensuring a more intuitive and connected home experience.

Midea’s Growth and Market Expansion

Midea continues to strengthen its position as one of Malaysia’s fastest-growing home appliance brands, driven by rising demand for energy-efficient solutions. The company’s air-conditioner segment recorded year-on-year (YoY) growth exceeding 30%, while maintaining a 20% compound annual growth rate (CAGR) of the company over the past five years overall, reflecting sustained market momentum.

 

In 2025, Midea Malaysia has set its target on breaking RM1 billion in annual sales -  projecting double-digit growth by banking on its more than 1,000 strong nationwide dealer network to ensure greater accessibility to its innovations for sustained rapid growth. 

To solidify its leading benchmark in delivering smart home solutions and more intelligent, energy-efficient products to consumers, Midea is actively expanding its network of Midea Brand Stores outlets. Over the next two years, the company plans to upgrade over 50 of these stores nationwide, enhancing the overall customer experience. Simultaneously, Midea is focused on creating sales terminals equipped with professional technical support, expert consultation, and comprehensive one-stop experiential services, further demonstrating the company's unwavering commitment to excellence in customer service and its strategic role in industry development.

As part of its broader transformation, Midea is evolving into a technology-driven brand, enhancing its retail presence with a more consumer-friendly, immersive shopping experience. The company is revamping store layouts to reflect its commitment to innovation and smart home appliances, ensuring consumers experience innovative technology in an engaging, interactive environment.

The Next Wave of Smart Living

Midea is setting the stage for the next wave of smart living with its latest range of intelligent, energy-efficient home appliances. From the kitchen to the bedroom, these innovations were designed to provide Malaysian consumers with seamless, modern, and user-friendly experiences - making smart living more accessible than ever. 

Centered around the SmartHome app, Midea has integrated Big Data, Artificial Intelligence, Cloud Platform, and other IoT technologies to create a smart home experience that allows users to live fulfilling lives with their families, while controlling their appliances through their phones.  As Midea advances its vision for smarter, more sustainable homes, the new product line-up will be officially introduced in the coming months.

Hari Raya Promo

In conjunction with the upcoming Hari Raya Aidilfitri celebration, Midea will be rewarding customers with Touch ‘n Go rebates worth up to RM500 beginning 16 March 2025. For more details, stay tuned to Midea Malaysia’s official channels for these and other latest updates.

Introducing Naturmeric formulated from Pure Black Turmeric

Mr Ahmad Radhi Zakaria, Excutive Director/ Group CEO of  Iconic Venture Sdn. Bhd. introduced Naturmeric – a health innovation based on Pure Black Turmeric (Curcuma Caesia), produced through scientific research and modern medicine recently at the Natural Medicines and Products Research Laboratory, Institute Bioscience, Universiti Putra Malaysians 

It’s common hearing about various chronic diseases such as high blood pressure, heart disease, diabetes, arthritis, and cancer. But, did you know that up to 70% of these health problems are caused by chronic inflammation?

Studies show that 50% to 80% of chronic diseases are directly related to inflammation in the body. This includes diseases that we may consider normal, such as joint pain, extreme fatigue, and weak immunity problems.

However, in a world full of synthetic drugs, nature has provided an extraordinary solution to fight inflammation, which is the Black Turmeric (Curcuma caesia).

Why Naturmeric?

Naturmeric products have been formulated with genuine Black Turmeric (Curcuma caesia) by UPM. It has also undergone safety tests from recognized and highly credible laboratories.

Naturmeric and Naturmeds UPM are also in the process of conducting more in-depth studies on the potential benefits of black turmeric…

Naturmeric is also proud to announce that the  product is being monitored and checked by a respectable researcher, Associate Professor Dr. Intan Safinar Ismail.

She is not only a scientist, but has led more than 10 research projects on Black Turmeric (Curcuma caesia) throughout her academic career. Now, after retirement, she has joined Naturmeric as Director of Research, ensuring that this product is truly of high quality, safe, and effective.

Black Turmeric (Curcuma caesia) is known as one of the highest anti-inflammatory healing agents. 

Here are some reasons why it is so valuable:

✔ It is rich in Curcumin & Antioxidants – helps reduce inflammation & fight free radicals.

✔ Supports heart & joint health – important for those with arthritis or circulatory problems.

✔ Strengthens the immune system – helps the body fight infections & chronic diseases.

✔ Increases energy & endurance – supports an active & healthy lifestyle.

What sets Naturmeric apart from other products?

Today, there are a great number of products on the market that mislead consumers by claiming to sell Black Turmeric (Curcuma caesia), when in fact it is Black Ginger.

Naturmeric is a product that has been certified by UPM, scientifically tested, and contains 100% Pure Black Turmeric (Curcuma caesia) – not Black Ginger or a mixture of other ingredients.

Naturmeric is here to help provide solutions that have the potential to positively impact society in achieving better health in a natural and safer way.

Lets gain more awareness about the power of Black Turmeric (Curcuma caesia) and how Naturmeric can potentially help transform health and well-being for so many people the way it is meant to be “Revitalizing Health, Naturally."