HUAWEI Mate XT takes Spotlight at Pavilion Kuala Lumpur with Groundbreaking Tri-fold Innovation

Huawei has launched its revolutionary ultimate tri-fold HUAWEI Mate XT, marking an exciting new chapter for the brand. 

Following this launch, Huawei unveils its largest Innovative Foldable Pop-up Store yet at Pavilion Kuala Lumpur, spotlighting the brand’s visionary innovations and unparalleled craftsmanship in its latest flagship line-ups. Among the highlights are the revolutionary ultimate tri-fold HUAWEI Mate XT and the sleek dual-fold HUAWEI Mate X6, alongside the luxurious HUAWEI WATCH Ultimate and the PC-level HUAWEI MatePad Pro tablet.

 

 

The seven-day exhibition, themed ‘Unfold the Classic’, invites visitors to come experience the cutting-edge technology and artistry behind Huawei’s iconic products, offering a rare opportunity to explore the seamless fusion of advanced design, durability, and luxury craftsmanship.

 

A Glimpse into the Future of Tri-Fold Technology

The World’s First-ever Commercial Tri-fold Smartphone, HUAWEI Mate XT, takes a leap in the smartphone industry. Not only does it evolve from dual-fold to tri-fold, but it also represents a groundbreaking achievement - creating a device capable of both inward and outward folding. This innovation stems from a revolution in screen and hinge technology, pushing the limits of what’s possible and transforming fiction into reality.

 

The HUAWEI Mate XT introduces a new breakthrough display technology with Multi-Directional Flexible Material to resist both compression and tension. HUAWEI has also overcome a major industry challenge by embedding the Advanced Precision Hinge System in an ultra-slim body, ensuring that both inward and outward folding hinges are optimized without compromising on the device’s lightweight, slim profile.

 

Huawei has consistently pushed the boundaries of innovation, meticulously refining technology and materials in every detail. With years of research and development, HUAWEI has redefined the foldable technology, ushering us into a new era of tri-fold innovation.

 

   

 

Exploring the Present: Dual-Fold Technology in Focus

Complementing the cutting-edge tri-fold technology, the HUAWEI Mate X6 is engineered to address users’ concerns with foldable smartphones. Engineered for unmatched durability, it features Huawei’s second-generation Kunlun Glass, a flawless inner screen, a robust hinge system, and a tough Aviation-Grade Aluminum middle frame—designed to withstand constant folding and unfolding.

 

The HUAWEI Mate X6 proves its resilience in everyday challenges. At the exhibition, its exceptional durability will be demonstrated - its inner screen lifting a 150kg sports bike and its middle frame standing strong under extreme pressure.

 

 

Luxury Meets Innovation: Beyond Foldables

At the ‘Unfold the Classic’ exhibition, the HUAWEI MatePad Pro 13.2, designed for flagship PC-level productivity, seamlessly blends high performance with a top-notch display. Equipped with PC-level WPS Office and essential applications, and bundled with Huawei’s patented NearLink keyboard and M-pencil, this newly launched flagship tablet has significantly enhanced productivity, taking the tablet experience to the next level. Additionally, the HUAWEI MatePad Pro 13.2 features a flexible OLED PaperMatte display, with anti-glare treatment to provide optimal comfort for eyes.

 

 

The HUAWEI WATCH Ultimate takes centre stage as the epitome of luxury in wearable tech. Seamlessly blending sophisticated design with cutting-edge health monitoring features, this smartwatch offers unmatched durability and refined aesthetics. Equipped with advanced tracking for sports like golf, it helps users elevate their game by providing real-time swing analysis and course information. It is the perfect balance of function and elegance, illustrating Huawei’s dedication to excellence in both technology and style.

 

 

The Story Behind ‘Unfold the Classic’

From unparalleled craftsmanship to cutting-edge technologies, and from dual-fold to tri-fold innovation, it took Huawei 9 years to pioneer this breakthrough, making the impossible possible.

 

Alex Huang, Chief Marketing Officer of Huawei Consumer Business Group shared, “This exhibition marks a key milestone in our mission to deliver innovative experiences to the global audience. By bringing ‘Unfold the Classic’ to Kuala Lumpur, we’re not just showcasing technological advancements, but also demonstrating Huawei’s commitment to advancing toward the intelligent world vision.”

 

 

“Technology is deeply woven into daily life, and our innovations go beyond functionality. Through ‘Unfold the Classic’, we showcase how our products push the boundaries of what’s possible while enhancing users’ lives. It demonstrates Huawei’s relentless pursuit of innovation, empowering individuals to live, create, and connect with greater purpose,” added Louie Lyu, President of Huawei APAC Consumer Business Group.

 

An Open Invitation to Experience the HUAWEI Innovative Foldable Pop-up Store

HUAWEI Innovative Foldable Pop-up Store is open to the public from 19 February to 25 February 2025, daily from 10:00 AM to 10:00 PM at Pavilion Kuala Lumpur, Malaysia. The exhibition showcases Huawei’s groundbreaking technology, offering a unique opportunity to experience its flagship devices up close. For more information, visit the HUAWEI Experience Store at Pavilion Kuala Lumpur.

The HUAWEI Mate XT is available for pre-order now until 14 March 2025 at HUAWEI Experience Stores, HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada and HUAWEI Official TikTok Shop

For more information, the latest updates, or promotions about HUAWEI Mate XT  ULTIMATE DESIGN, please visit HUAWEI Official Website, HUAWEI Official Facebook page or Instagram.

Aid Palestine with Dates – A Charity Initiative

Euro-Atlantic Sdn Bhd, a leading importer and distributor of specialty fruits, vegetables and gourmet groceries recently launched a charity initiative to aid Palestinians living in Malaysia.

This initiative, with the support of Malaysian retailers, centres on the sale of premium Medjool dates from Jericho in Palestine.

Known as the Diamond of Dates, distinguished by their large size and sweet caramel aroma, their sale is timely, with the approaching month of Ramadan. These Palestinian dates are aptly named “Al-Talia” which beautifully translates to “a dew from heaven”.

The charity initiative is in response to the financial plight of Palestinians living in this country, comprising refugees and students.

A cheque of RM50,000 was presented to Pn Nor Azreen Jamaluddin, Chairperson of SSEAYP Family Alumni Malaysia (SFAM), by Ms Ebby Loo, Managing Director of the Euro-Atlantic Group.

SFAM is a non-governmental organisation endorsed by the Embassy of the State of Palestine in Malaysia.

This ensures that the contributions are utilised effectively and responsibly to aid those in need within the Palestinian community.

Mr Raed Alzawbi, Cultural Officer for the Embassy of the State of Palestine in Malaysia was present to witness the handover.

Malaysia has long supported the cause of Palestine by extending humanitarian aid to Palestinians in Malaysia and Gaza. While the Malaysian government has recently agreed to cover the fees of Palestinian students at public universities, they as well as Palestinian refugees here, need financial aid for their living expenses.

Last August, a group of Palestinians arrived in Malaysia through a joint effort between the Egyptian and Malaysian governments to receive medical care for injuries sustained during the Gaza conflict.

According to Deputy Foreign Minister Datuk Mohamad Alamin, the government plans to set up a Malaysian Humanitarian Hub in Egypt

Euro-Atlantic’s “Aid Palestine with Dates” initiative is a modest effort towards helping needy Palestinians living here in Malaysia.

 

About Medjool Dates

Euro-Atlantic imports the finest premium Medjool dates from Jericho in Palestine. These Medjool dates contain plenty of antioxidants and nutrients. They are high in fibre and are rich in potassium, manganese, and copper.

Shopee’s CNY 2025 Insights Show How Malaysians Merge Tradition with Digital Innovation

Shopee's latest Chinese New Year (CNY) consumer trend insights highlight a growing shift in how Malaysians shop for festive essentials, further reinforcing the gradual move from traditional shopping to online platforms. Items that were once typically bought offline are now being purchased online as more Malaysians are embracing e-commerce for its convenience, competitive prices, and interactive shopping experiences. The growing popularity of livestream shopping, real-time interactions with sellers, and tailored product recommendations further underscores how digital innovation is reshaping CNY shopping habits while preserving cherished traditions.

Shopee Live remains the go-to platform for consumers seeking engaging, real-time shopping experiences. This CNY, 116% more Malaysian buyers chose to interact with sellers, ask questions, and discover products via livestream shopping compared to the last CNY. This surge in engagement shows that live commerce has grown steadily as the key avenue for discovering CNY-related products and festive shopping.

With this rise in live shopping, Shopee Affiliates are seizing new and evolving opportunities by launching their own livestreams. During this campaign, the number of affiliate livestreams skyrocketed by over 160% and resulted in 240% increase in orders for local businesses selling CNY goods. By hosting livestreams, affiliates build trusted relationships with their followers, offering real-time recommendations, exclusive deals and an interactive shopping experience that helps audiences make informed purchasing decisions. 

Bell Hee Pek Wan, a top-performing Shopee Affiliate and the winner of Shopee Superstar Awards 2020 ‘Most Loved Streamer’ award, helped sellers achieve an 85% revenue increase per item during the CNY campaign through her engaging livestreams. "Livestreaming allows me to connect shoppers with the right products while demonstrating their quality and value in real time. I showcase CNY essentials— from auspicious home & living products like festive decorations and dining sets  to storage solutions and trending beauty products —while guiding shoppers on maximising savings with Shopee Coins and vouchers. This interactive experience builds trust and drives sales, benefiting both my audience and the sellers I collaborate with," she said.

With the help of digital shopping, Malaysians continue to uphold cultural traditions by leveraging e-commerce for greater convenience. More shoppers turned to Shopee for CNY staples, reflecting a strong demand for festive goods now purchased online.

• Festive treats saw the highest demand, with searches for cookies, snacks, hampers, and beverages surging over 3,000% year-on-year, underlining the growing trend of sourcing festive goodies online.

• Home decorations became a key focus, with searches for “CNY decor” and “red lanterns” increasing by over 1,700% as Malaysians opt for online shopping to transform their homes for the season.

• Fashion and beauty remained top priorities, as searches for red dresses, cheongsam, and traditional attire surged by 1,600%, while beauty products like red lipstick, eyeshadow, and nail polish jumped by 1,900%, showing that shoppers are embracing online platforms for their full festive styling needs. 

Shoppers also maximised Shopee’s best deals, purchasing nearly 2 million items under the “Lowest Price Guaranteed” program and redeeming over 620 million Shopee Live vouchers, saving over RM52 million on celebratory essentials. With CNY preparations in full swing, convenience was key with over 2 million self-collection orders enabling seamless pickups, while more than 20 million Free Shipping vouchers ensured fast, hassle-free deliveries, letting customers focus on celebrating with loved ones.

Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia said "Malaysians are embracing digital commerce not just for convenience but also for interactive experiences like livestreaming, which enhance engagement and help them make informed purchasing decisions. This shift demonstrates how e-commerce is transforming shopping behaviours, proving that even items traditionally bought offline are now readily available online, leading to increased online purchases. This enables consumers to celebrate traditions in new ways while benefiting from modern retail solutions. Shopee remains committed to delivering a seamless and rewarding shopping experience for both consumers and sellers.”