Jan 30, 2025

12 UNSTOPABLE INTERNATIONAL ACTS MAKE THEIR DEBUT IN MALAYSIA FOR INAUGURAL UMF!

The inaugural Unstop Music Festival 2025 has been launched and the festival will be taking place at The Landing @ KL Base in Sungei Besi on 8th February 2025.

 
Come get ready to experience an electrifying blend of rhythm, culture and creativity as the organizers bring together global electronic dance music stars to the heart of Malaysia.


UNSTOP isn't just a music festival - it’s a celebration of unstoppable energy, where the beats never stop, and the vibes are unmatched. Whether you’re for the music, the atmosphere, or the adventure, UNSTOP promises a journey you’ll never forget. UNSTOP aims to transform the ordinary into the extraordinary, and let the music move you like never before!

UNSTOP will feature twelve unstoppable international acts, in a single day extravaganza that is expected to raise the roof in 2025.

 
“In fact, all of the international acts that will be featured in UNSTOP have never performed in Malaysia before. It will be their debut and it should be an incredible treat for dance fans nationwide and also regionally,” expressed stage manager Georgia proudly.

 
“We wanted to do something out of the ordinary with UNSTOP. We always aim to be different as it is very important to us as festival organisers. We always want to curate the best line-up and offer our dance music fans the best with as many genres as we can,” he added.
 
“We are proud to be able to present so many different international electronic dance artistes in a single day as no other organisers are doing it, We have so many surprises to show during the festival, and the only way for you to know what it will be is to come to the show,” Georgia further emphasized.
 
The rain or shine open air festival will begin from 3.00 pm and will end at 1.30 am.
 
“We are happy to say that we are not doing a recycled show. We also want to change the culture of festival goers by presenting these top acts right from the start, unlike other events which showcase their headliners towards the end. We want EDM fans to come early and enjoy the whole show,” quipped in festival director Benny Khiew passionately.
 
“We are also presenting for the very first time an experienced and legendary international emcee from The Netherlands who will be hosting the show. He will hype up the crowd and give a different feel to the festival,” added Khiew.
 
The complete lineup of acts and various other details related to this first-of-its-kind festival were officially revealed during the press conference.


Headliners to the festival include Stan Christ, a Dutch producer-deejay in the hard techno scene who has been producing electronic music actively since 2013, and Dutch producer-deejay Act of Rage (Jacques Journee) who has been dominating the scene non-stop since 2014. He has been known to give partygoers the ultimate experience: from singalong vocals, to raging drops and quick mixes.

 
Other major stars in the line-up include Australian rawstyle deejay-producer Animosity from Sydney, Belgian producer-deejay Byorn from Antwerp, the mysterious Dutch hardcore deejay-producer D-Fence, Australian deejay Dvrgnt from Sydney, Dutch hardstyle duo Primeshock (Bart Peters & Thijs Verdegaal), Dutch emcee & hardstyle vocalist MC DL, dynamic Dutch hard techno deejay-producer Jayron, and Swedish hardstyle deejay-producer Wasted Penguinz (Pontuz Bergman) while regional acts include raw & hardstyle deejay Cyndi from Taiwan,  hardstyle deejay-producer & founder of Hardstyle Taiwan Pie Star, Australian hard dance deejay Ph4ntam from Melbourne and homegrown deejay Ruzz from Kuala Lumpur.

 
Facilities at the festival include F&B booths, food trucks, portable toilets and a proper mosque in the vicinity for those who wish to fulfil their religious obligations. The event will be stopped temporarily should there be a lightning storm for the safety of its party-goers. To avoid any untoward incidents all patrons will be checked for banned items upon entry. The festival is only opened for ages 18 and above.
 
A treasure hunt will be held within the festival grounds on the day itself. These treasures will be placed around the festival ground. Some might contain amazing items, while some might be totally empty. Items consists of backstage passes, official Unstop Music Festival merchandise, Unstop 2.0 passes, official Rave Remedy Kandi & much more. Have fun and hunt for them. 
 
Parking will be available at the venue and will be operated by the organisers themselves. Parking rates will be RM 10.00 per car and free for motorcycles.
 
Tickets to the festival are now on sale through the official ticketer at http://www.ticketmelon.com/mxe/unstopmusicfestival and UMF’s authorised ambassadors.
 
Limited General Admission (GA) Phase 1 tickets are available at RM 148.00 each, and at RM 188.00 each during Phase 2, while limited VIP Phase 1 tickets are at RM 188.00, and at RM 238.00 during Phase 2.
 
The organisers have assured party-goers that every effort will be made to ensure their safety during the festival and make it a fun and exciting night for all patrons. Members of the organisers event security, RELA and also the police will be stationed at the festival to maintain order and to ensure no untoward incidents occur. Please refrain from bringing in banned items.
 
All permits for the festival have already been approved and issued by Puspal, PDRM and DBKL.


 
Unstop Music Festival is brought to you by MXE Entertainment and supported by Rhythm Revolt, Sky Events Asia & Anaz KL. Key partners to the festival include Tap Tap, Pop & Dope and Hardstyle Republic.


 Mercure Hotel Kuala Lumpur Trion is the official accommodation partner. The official media partner for the festival is Rentak Sejuta while FLY FM is the official radio partner.
 
Updates to the festival can be found at the official Instagram and Facebook pages.

Jan 24, 2025

VitaHealth Assures Quality with “Pilih Halal, Pilih VitaHealth" with guardian

VitaHealth assured its dedication to halal quality with "Pilih Halal, Pilih VitaHealth" campaign in collaboration with guardian on 21 January 2025 at Jibby by the Park.


This campaign highlights its unwavering commitment to offering Halal-certified health products, certified by Jabatan Kemajuan Islam Malaysia (JAKIM), to inspire trust and confidence among Muslim consumers.Through this initiative, the brand emphasises inclusivity and cultural sensitivity, reinforcing its dedication to meeting the diverse needs of Malaysian society.


Officiating the event, Dr. KS Beh, CEO of VitaHealth (Malaysia & Singapore) said,
“Pilih Halal, Pilih VitaHealth” is a reflection of our commitment to providing Halal products that offer peace of mind, especially to the Muslim community, which forms the largest demographic in Malaysia. 


VitaHealth’s dedication to quality and compliance ensures that every product not only supports the health of our
consumers but also upholds their values and trust in Halal standards."


With more than 70 years of trust, VitaHealth proudly offers an extensive range of JAKIM-certified Halal health products, including dietary supplements, herbal formulas, and nutritional drinks. Halal products are distinguished by their purity, transparency, and adherence to ethical standards. The brand maintains Halal integrity at every stage, from sourcing ingredients to manufacturing, packaging, and storage, upholding the highest standards of quality and compliance.

The collaboration between VitaHealth and guardian plays a crucial role in ensuring that consumers have access to high-quality Halal health supplements. 


Chase Watling, Commercial Director, guardian Malaysia & Brunei, shared his excitement: "As a leading retailer in health and beauty, guardian is committed to providing the best options to our customers. 


Our collaboration with VitaHealth reflects our dedication to meeting the demand for Halal products that are not only of high quality but also trusted. We are excited to be part of this initiative as it benefits the community."


The launch event was a dynamic celebration, featuring an official ceremony, live product demonstrations, and insightful discussions led by VitaHealth's health experts. Halal advocates also participated, sharing their personal experiences and underscoring the importance of choosing
Halal-certified supplements to support a healthier and more ethical lifestyle. 


VitaHealth's product range is available at guardian, which continues to strive to provide the best options for your well-being crucial role in ensuring that consumers have access to high-quality Halal health supplements. 

Together, they meet the growing demand for Halal products that are not only effective but also trusted by the community.

Nabiha Aimi, corporate partner from MyVitaLab, also shared her experience: "As someone who is passionate about supporting a healthy lifestyle, I believe in the importance of Halal products that are both effective and trustworthy. 


VitaHealth’s commitment to quality and Halal integrity ensures that I can confidently recommend their supplements to others."


VitaHealth's product range is available at guardian, which continues to strive to provide the best options for your well-being.

Jan 23, 2025

SBMB 4.0 TAKES FLIGHT: MBSB BANK LAUNCHES ITS MOST EXCITING SAVINGS CAMPAIGN YET

Thanks to a kind invitation, yours truly got to witness MBSB Bank officially launching its highly anticipated 'Simpan Berganda Menang Bergaya 4.0' (SBMB 4.0) campaign, which unveiled a new era of rewarding savings for Malaysians. 


The exclusive launch event, hosted at M Resort & Hotel Kuala Lumpur, brought together senior leaders, valued clients, and esteemed stakeholders to celebrate the commencement of a campaign that promises life-changing opportunities for its participants. 


The ceremony also marked the exciting finale of SBMB 3.0, where the grand prize of the final quarter — a stunning Porsche Macan — was presented to the lucky winner from Kuala Terengganu, adding even more excitement to the occasion.


As one of the bank's flagship initiatives, SBMB 4.0 takes customer rewards to the next level, offering extraordinary prizes designed to inspire and transform lives. Highlights of this year's campaign include grand prizes such as the BYD Sealion 7 and 5 units of Proton e.MAS 7, state-of-the-art vehicles that combine luxury and performance. 


Customers can also look forward to a luxurious Scandinavian trip for two in Business Class and home makeovers totaling up to RM350,000, making SBMB 4.0 one of the most exciting savings campaigns in the nation.


During the launch, Usman Ghouse, Group Chief Consumer Banking of MBSB Bank, shared his thoughts on the campaign's significance: "SBMB 4.0 is not just about rewards—it's about creating possibilities. We are empowering our customers to save smarter, aim higher, and achieve their dreams. This campaign reflects MBSB Bank's commitment to delivering value and transforming lives through financial discipline.


With its proven track record of success, the SBMB campaign series continues to resonate with Malaysians from all walks of life. 


The fourth edition builds on this legacy by introducing innovative rewards that cater to the evolving aspirations of its customers. 


Attendees at the launch were also treated to a first look at the bank's vision for 2025, reinforcing its dedication to being a trusted partner in financial growth.

Customers have until 31 December 2025 to save smarter and unlock extraordinary rewards.


SBMB 4.0 isn't just a campaign, it's an opportunity to rewrite your savings journey. To take part in this exciting campaign, customers simply need to have an existing or open a new Prime Win Current/Savings Acco -i (CASA-i) with a minimum deposit of RM200. 

For more information on how to participate, visit www.mbsbbank.com or contact your nearest MBSB Bank branch.

Jan 21, 2025

MOU SIGNING CEREMONY "STRATEGIC COLLABORATION FOR NATION-BUILDING : FORGING A TRANSFORMATIVE PATH FOR ENTREPRENEURS"

The signing of the Memorandum of Understanding (MOU) between Messrs. Akmal Shamsul Kahar & Co. (ASKCO) & Corporate Mind Group together with Permodalan Kedah Berhad (PKB) and Prof. Tan Sri Dr. Nordin Kardi, Jakarta Business School signifies a pivotal milestone in fostering transformative growth and nation- building through strategic collaboration. 


This partnership is set to drive Malaysia's economic advancement, fortify legal frameworks, and cultivate strategic alliances that promote sustainable progress.


MESSRS AKMAL SHAMSUL KAHAR & CO. (ASKCO)
Joining this collaboration is ASKCO, where this law firm has quickly established itself as a leading medium-sized legal firm in Malaysia, with a reputation for providing highly sophisticated, tailored legal solutions. The firm serves a broad range of clients, including SMEs, local conglomerates, foreign corporations, and public companies. 

ASKCO's extensive network spans across domestic and international markets,
including Indonesia, Singapore, Dubai, Switzerland, the United States, the United Kingdom, and China, among others. With a strategic blend of local expertise and global reach, ASKCO is a trusted partner for commercial and private international legal transactions.


CORPORATE MIND GROUP
Under the wings of ASKCO, Corporate Mind Group plays a pivotal role in this collaboration, offering specialized advisory services to SMEs and Big Corporations, equipping them with innovative solutions and insights to foster business growth.

Corporate Mind Group's expertise expands to mergers and acquisitions (M&A), share structuring, environmental, social, and governance (ESG) frameworks, joint ventures (JV), initial public offerings (IPO), as well as venture capital (VC) and private equity (PE) strategies. 

Corporate Mind Group has positioned itself as a global leader in corporate advisory services, with a mission to elevate Malaysia Companies to international standards and ensure their long-term competitiveness and resilience. With its focus on global best practices, Corporate Mind Group empowers businesses to navigate complex markets and achieve sustainable growth.


PERMODALAN KEDAH BERHAD (PKB)
The collaboration with PKB marks the initiation of a transformative partnership between ASKCO, Corporate Mind Group, and Permodalan Kedah Berhad (PKB), focused on driving strategic initiatives to enhance economic growth and innovation.
The partnership will facilitate PKB in attracting Foreign Direct Investment (FDI), provide advisory expertise on property and land matters, and support local businesses in exploring international markets. 

Additionally, ASKCO, in collaboration with Corporate Mind Group, will work closely with PKB under the leadership of its CEO, Mr. Mohd Azad Jasmi, to spearhead entrepreneurial development and business turnaround strategies.

This includes implementing capital mechanisms to drive sustainable growth and ensure impactful outcomes.


PROF. TAN SRI DR. NORDIN KARDI, JAKARTA BUSINESS SCHOOL
In addition to the above, the alliance with Prof. Tan Sri Dr. Nordin Kardi also leverages the expertise and vision of the partnership through the Jakarta Business School. ASKCO, together with Corporate Mind Group, will collaborate with Prof. Tan Sri Dr. Nordin Kardi and Jakarta Business School to provide strategic advisory services and facilitate business networking opportunities for entrepreneurs seeking to establish or expand their presence in Indonesia. 

This collaboration aims to bridge connections between business owners and key stakeholders, fostering robust strategic alliances. Additionally, it will support individuals and entrepreneurs aspiring to pursue academic advancement at JBS, enabling them to enhance their skills, broaden their networks, and unlock new opportunities in the Indonesian market. 

This alignment reinforces the shared commitment to innovation, education, and sustainable growth.


STRATEGIC ALLIANCE
Both partnerships will focus on developing and implementing initiatives aligned with these overarching goals, driving innovation and fostering collaboration across industries.

Both collaboration with PKB and with Prof. Tan Sri Nordin Kardi proves that with a shared commitment to advancing economic development, legal reform, and nation-building, this collaboration will create a lasting impact, driving the nation toward a future of inclusivity, resilience, and sustainable development. With collaboration at its core, this partnership aspires to build a prosperous and dynamic Malaysia that thrives in the global economy.

Jan 17, 2025

HOKA Invites Malaysia to Join the “EVERYBODY BONDI” Activation and Launch of the BONDI 9 at TRX

HOKA®, one of the world’s fastest-growing performance footwear brands, announced the “EVERYBODY BONDI” Activation and the launch of the BONDI 9 at Raintree Plaza, TRX happening from 15th to 19th January 2025. 


The event invites Malaysians to experience HOKA’s revolutionary footwear innovation while celebrating the inclusivity and versatility that define the Bondi franchise.

In Malaysia, HOKA is retailed exclusively through CRC Sport, a subsidiary of Central Retail, in partnership with REV Edition Co., Ltd. As a leading distributor of performance sports and lifestyle brands, CRC Sport is a key player in expanding HOKA’s presence across Southeast Asia. 


Their strategic integration of REV Edition’s expertise in running and performance sports with CRC Sport’s regional infrastructure has fuelled plans for rapid expansion, including opening new stores under the HOKA and REV RUNNR brands in Malaysia, Thailand, Vietnam, and Singapore.


HOKA has earned a reputation for redefining performance footwear with bold designs and unmatched cushioning. 

Founded to challenge traditional norms, HOKA’s mission is to empower athletes of all levels to feel like they can fly. Believing that running, walking, fitness, and the outdoors should be accessible to everyone, HOKA is committed to diversity, equity, and inclusion in its workplace and beyond.


The “EVERYBODY BONDI” Activation at Raintree Plaza will showcase the spirit of inclusivity through an immersive pop-up experience. Attendees will have the opportunity to test the BONDI 9 firsthand and discover its advanced comfort technology, solidifying its place as one of HOKA’s most iconic innovations.


The BONDI 9 is the newest addition to HOKA’s celebrated Bondi franchise, a game-changing line of ultra-cushioned shoes that revolutionized the running industry over a decade ago. First introduced in 2011, the Bondi quickly became a favourite among runners for its unique blend of cushioning and support. 


The BONDI 9 builds on this legacy with significant advancements, including a supercritical foamed EVA midsole that delivers a softer, more resilient, and dynamic ride. The updated geometries and rearfoot-focused Active Foot Frame™ offer enhanced support and control, while an additional 2mm of stack height and refined MetaRocker™ geometry provide a smoother, plush experience.


The shoe also features a structured knit upper with zonal breathability for a more accommodating fit, a 3D moulded collar for a softer step-in feel, and a durabrasion rubber outsole for enhanced durability and traction. With these improvements, the BONDI 9 delivers unmatched comfort for every mile, setting a new standard in performance footwear.


“The BONDI 9 and the ‘EVERYBODY BONDI’ Activation embody HOKA’s mission to empower movement for all,” said Tim Tham, Marketing & E-Commerce Director. “This iconic shoe offers a perfect combination of comfort and performance, making it ideal for everyone, from seasoned runners to those navigating everyday activities. We are excited to invite Malaysians to experience the groundbreaking innovation of the BONDI 9 and join us in celebrating the inclusivity that defines HOKA.”


“The launch of the BONDI 9 is part of HOKA’s larger expansion strategy in Malaysia,” added Ty Chirathivat, Chief Executive Officer, Central Brand and Specialty Group. “The plan is for us to open three to four new stores within the next two years, with a firm focus on Peninsular Malaysia, followed by an expansion of our distribution network through selected partners,” he said during the launch of the BONDI 9 today.


In Malaysia, the “EVERYBODY BONDI” Activation will run from 15th to 19th January 2025 at Raintree Plaza, TRX, offering attendees the chance to try the BONDI 9 and explore its advanced features. The BONDI 9 will also be available for purchase at the HOKA store at Lot L2.46, Level 2, The Exchange TRX, and online at HOKA.com.