guardian Marks its 57th Birthday by Continuing to Nurture the Beauty and Wellbeing of Malaysians

guardian Malaysia celebrates its 57th year of operations with a series of activities that reinforce its commitment to nurturing the beauty and wellbeing of Malaysians.

These activities include:

 

• A Pink October campaign in collaboration with Kundal and The National Cancer Society of Malaysia (NCSM) to raise awareness, expand access, and drive action in the nation’s fight against breast cancer.

 

• The launch of new, exclusive beauty and wellbeing brands in guardian Malaysia’s stores nationwide and online, culminating in an official event later this month at guardian The Exchange TRX mall to celebrate these exciting new offerings.

 

• An exclusive 57% discount promotion on the purchase of the second item across 3,000 products, available both in-store and online throughout the month.

 

Through these initiatives, guardian Malaysia aims to remind and encourage Malaysians from all walks of life to prioritize nurturing their own beauty and wellbeing.

 

Anna Ng, Marketing Director of guardian Malaysia, emphasized: “Outer beauty and inner wellbeing require daily nurturing. This includes having knowledge about what’s good for you and being able to access the ‘right choice’ of beauty and wellbeing products.”

 

Pink October: Guardian Malaysia Steps Up in the Fight Against Breast Cancer

Breast cancer remains the #1 cancer affecting women in Malaysia, with 1 in 19 women being diagnosed. Due to a lack of awareness and low rates of early detection — especially among lower-income households—nearly half of the cases are only confirmed in the late stages (Stages 3 and 4).

This has resulted in a low 5-year survival rate of 66.8% which is much lower than other Asian countries such as Singapore (79%), South Korea (92.6%), and Japan (96.2%).

 

Early detection is crucial in combating breast cancer. In partnership with Kundal and The National Cancer Society of Malaysia (NCSM), guardian Malaysia will introduce an exclusive Pink Glove breast self-examination kit.

 

It includes a scrub glove with self-examination steps, two bottles of body wash, and one body scrub, retailing at RM23.88.

 

For every Pink Glove kit sold, part of proceeds will be contributed to NCSM to support work in education, awareness, and early detection programs for breast cancer.

 

Additionally, 10,000 Pink Glove kits will be set aside and distributed by NCSM to underprivileged women across Malaysia.

 

Dr. Murallitharan Munisamy, Managing Director of NCSM, said: “We are grateful to guardian Malaysia for stepping up efforts to improve access to breast cancer self-examinations. The Pink Glove kit, coupled with the awareness campaign, donation drive, and distribution to underprivileged women, offers a holistic approach to addressing breast cancer across all demographics.”

 

Throughout Pink October, guardian will run a digital campaign to raise awareness about early detection, including a video by Dr. Tan Gie Hooi, Breast & Oncoplastic Surgeon, on the importance of early detection.

 

Additionally, NCSM will host informative sessions on breast cancer awareness at guardian The Exchange TRX mall from 21 to 27 October 2024, alongside educational and screening campaigns targeting underprivileged communities at Program Perumahan Rakyat (PPR) Hiliran Ampang.

 

October’s Special: Launch of Exclusive New Brands at Guardian Malaysia

 

“guardian Malaysia continues to curate the best beauty and wellbeing brands for our customers. As part of our 57th-anniversary celebration, we are launching more than 20 new and exclusive brands this month,” added Anna.

 

These new brands will be available in stores and online starting from the 1st week of October 2024.

 

October Anniversary Party: 57% Discounts Galore – This Month Only!

 

To celebrate its 57th anniversary, guardian is offering a 57% discount on the second item across over 3,000 selected products throughout October 2024.

 

Details on eligible products can be found online at the new guardian e-catalogue or via the guardian app and eStore at www.guardian.com.my.

 

In response to the growing demand for online shopping, guardian Malaysia is also proud to announce the launch of its new e-catalogue—a more convenient and engaging way for customers to explore our extensive range of health and beauty products.

 

The interactive e-catalogue is designed to enhance the browsing experience, making it seamless and mobile-friendly.  With a fresh, modern look and feel, the e-catalogue features interactive elements and directly link users to Guardian’s e-commerce platform for easy, hassle-free purchases.

 

“This is an exciting month for our shoppers! We invite everyone to celebrate our anniversary by enjoying great products at unbeatable value, while also supporting our breast cancer awareness campaign with NCSM. We look forward to another 57 successful years of nurturing the beauty and wellbeing of all Malaysians,” concluded Anna.

A Commitment to Sustainability and Creativity at Parkson Pavilion Bukit JalIl

Parkson's Think Green Act Green campaign which will run from 27th September until 27 October 2024 at the Skylight Atrium of Parkson Pavilion Bukit Jalil, reinforces Parkson's commitment to sustainability and  creativity by engaging shoppers, partners, students and the community in meaningful ways that contribute to environmental preservation. The initiatives to Reduce, Reuse & Recycle are in line with global sustainability goals. 

Key highlights of Parkson's Think Green Act Green 2024 includes:-

Supporting Local Community

Partnership with Kraftangan Malaysia to bring local artisans to showcase their craftsmanship and to sell their handmade art and craft such as Batik Clothes, Batik Bags, Crochet items and many more. On every weekend (Sat & Sun) from 27 Sept to 27 Oct, they will also be hosting workshops on Batik Coloring, Batik Bracelets, Beads Bracelet, Crochet Knitting to foster creativity and cultural appreciation. Besides, local F&B bazaar are available on every Fri to Sun serving selections such as pastries, healthy food, vegan food, desserts, beverages and many more.

Collaboration with The Malaysian Institute of Art (MIA):

Parkson is continuing its collaboration with the local community by providing a platform of creativity for students. This year, 11 students from Textile and Fashion Design of The Malaysian Institute of Art got to showcase 12 unique fashion art pieces made from waste or recycled materials. The students were also given the opportunity to meet local designer, Melinda Looi who shared her insights and experiences in fashion industry.

Collaboration with Great Wall Motors (GWM) - the Electric Vehicle leader:

The thing about driving an EV is it reduces your carbon footprint. Shoppers were given the opportunity to learn more about GWM's latest EV - ORA07, a stylish fully electric car brand for urban living. Test drives are available on weekends (Sat & Sun), highlighting energy-saving and environmentally friendly transportation options.

Collaboration with KB Colour X Ani Kertas:

An art installation to showcase Pangolin sculptures crafted from recycled paper. Every hand-crafted piece tells a story of environmental conservation, reflecting the beauty and fragility of endangered species. These unique creations serve not just as stunning artwork but as powerful reminders of the importance of preserving our planet.

Collaboration with Recircle:

Recircle is an innovative mobile application that aiming to digitalize the recycling industry in Malaysia, making it easier and more efficient for everyone to participate. Donate e-waste worth 5KG to win attractive goodies so do visit their booths on 5, 6, 12 & 13 Oct 2024 to find out more details.

Collaboration with Kiwanis:

Let's help make a difference together!!! Kiwanis has launched "Gift of Life" Organ Donation Programme to increase awareness for the lifesaving need for organ transplant. Visit Kiwanis Booth this 5, 6, 19 & 20 Oct 2024 to understand more about Derma Organ and the GIFT of LIFE blessings about transplantation and how each of us can save 8 lives with our simple pledge to donate our organs on MySejahtera.

Collaboration with Nets Printing:

Shoppers can explore eco-friendly food ware sets made from paper materials with their mission to make sustainability accessible to everyone. Join us in creating a more sustainable future.

Partnership with Community Recycle for Charity (CRC):

Parkson Pavilion Bukit Jalil partners with CRC for this meaningful initiative and shoppers & employees are encouraged to donate their old clothes, clothing accessories, paper items such as books and magazines, Children's

toys and batteries. These donations can be made at the Recyclable Items Drop-Off Station located at Skylight Atrium on the said duration.

Mini Showcase by Parkson Employees:

Reduce, Reuse & Recycle:

As part of the 3R principles, Parkson encourage shoppers to bring their own bags and to donate used paper bags for reuse or recycle purposes, be it for them or other shoppers.

To further engage with shoppers, Parkson Malaysia’s vendors including Akemi, Arrisa, Avanti, Bdari, Bodysac, Camel Active, Cheetah, Conquest, Cotton Feel, Eco Living, Eminent, Eplas, Fabricmade, Forest, Hush Puppies, Kids Monster, Kraftee, La Gourmet, Larrie, Lokamade, Matchbox, Mercury, Modz, Neo, Orenzi, Over, Pierre Cardin, Renoma, Sasha, Sweet Petals, Tracey, Verage, Voir Jeans and many more will be promoting products to further emphasize their commitment to sustainability effort.

In additional, Parkson will have attractive promotions & activities such as:

Limited Edition Lucky Bag at RM38 each (worth more than RM150):

Shoppers can purchase a lucky bag worth RM150 or more for just RM38 at 1PM on every weekend (Sat & Sun).

Limited to 30 sets per day and each customer can only purchase 1 lucky bag per session. The items are fully sponsored by vendors and the collected amount will proceed to a charity home.

Weekend Happy Hour Deals - starting at 2:30PM!

Come join in every weekend (Sat & Sun) for our exclusive Happy Hour Deals! Enjoy unbeatable deals on your favourite brands with special discounts.

Shop & Win Contest:

Stand a chance to win a La Gourmet 1.5L Thermal Wonder Cooker (Worth RM299 each with purchase of RM200 in a single receipt with Parkson Card! A total of 3 units will be goven away courtesy of La Gourmet.

The Think Green Act Green 2024 campaign is a testament to Parkson's dedication to promoting sustainability, creativity, and community support. Shoppers and partners are invited to join in to make a positive impact on the environment while enjoying the many activities available. For more information about the Green Campaign and its activities, please visit Parkson Pavilion Bukit Jalil or follow Parkson Malaysia on social media platforms.

AEON Celebrates 40 Years with 40 Makeovers

AEON marked its 40th year as Malaysia's leading retailer with a grand celebration: the ‘Search for 40 Makeover Winners.’ 

Launched on August 25, the campaign rewarded 40 loyal customers with makeover prizes totaling over RM70,000, spanning four categories: Home, Lifestyle, Health & Wellness, and Financial.

Low Ngai Yuen, AEON's Chief Merchandise & Marketing Officer, commented on the initiative saying, "Our 40th anniversary is a milestone, but more importantly, it's a tribute to the enduring trust of our customers. These makeovers are our way of giving back, makeovers are more than just a change in appearance, they represent new beginnings, lifestyle choices, and the empowerment to live life to the fullest. At AEON, our products embody that spirit, offering solutions to transform lives and elevate daily experiences."

Customers participated by spending a minimum of RM200 in up to two receipts at selected AEON outlets and registering through a QR code. From 400 submissions, 40 winners were drawn for the final awards.

The highlight of the celebration took place at North Court, Mid Valley Megamall, where winners were honored, and interactive zones brought the makeover categories to life. 

Demonstrations showcased cutting-edge kitchen appliances, personal care tools, luxurious home furnishings, and AEON Credit’s financial solutions.

Low Ngai Yuen added, "Our deserving winners went through a highly competitive process - submitting essays and completing challenges. Their entries were heartfelt, filled with joy and anticipation for the transformations they hoped to experience. It’s an honor to be part of their journey to make these changes a reality"

Makeover Prizes Across Four Categories:

Home Makeover

• 1 Grand Prize: RM10,000 in Makeover Consultation, Home Products Allowance

& AEON Vouchers

• 3 Second Prizes: SHARP 65” 4K Google TVs (worth RM2,700 each)

• 8 Third Prizes: HomeCoordy/LetGo Bedding Sets (worth RM500 each)

Lifestyle Makeover

• 1 Grand Prize: RM10,000 in AEON Fashion Brand & Makeup Allowance,

Personal Colour Analysis & AEON Vouchers

• 3 Second Prizes: RM2,600 in Fashion & Makeup Allowance

• 7 Third Prizes: RM500 in Fashion Allowance

Health & Wellness Makeover

• 1 Grand Prize: RM10,000 for Personal Diet Coaching, Health Supplements,

Segar2Go Allowance & AEON Vouchers

• 3 Second Prizes: RM2,200 in Health Supplements & Segar2Go Allowance

• 7 Third Prizes: RM500 in Segar2Go Allowance

Financial Makeover

• 1 Grand Prize: 600,000 AEON Points (worth RM3,000)

• 2 Second Prizes: 400,000 AEON Points (worth RM2,000 each)

• 3 Third Prizes: 200,000 AEON Points (worth RM1,000 each)

For a full list of winners and more information, please visit: https://aeonretail.com.my/aeonmakeover/.

OSK Foundation, and Atria Shopping Gallery Unite for World Alzheimer’s Month 2024 to Raise the Awareness of Dementia

Every year on September 21, individuals worldwide observe World Alzheimer’s Day through advocacy initiatives, awareness events, and fundraising campaigns aimed at combating the stigma surrounding dementia and garnering public support against the disease. 

 

This year marks the seventh anniversary of the partnership between Alzheimer’s Disease Foundation Malaysia (ADFM), OSK Foundation (OSKF), and Atria Shopping Gallery (Atria) as they celebrate World Alzheimer’s Month (WAM) 2024 under the theme  “Attitudes Towards Dementia”. 

 

Dr. Soon Ee Hooi, ADFM Vice Chairperson EXCO of ADFM, highlighted a concerning statistic from a recent global dementia study: 80% of people mistakenly believe dementia is a normal part of aging rather than a medical condition. 

This marks an increase from 66% in 2019. Additionally, 65% of healthcare professionals hold the same misconception, up from 62% in 2019. Alarmingly, 88% of individuals living with dementia report experiencing discrimination, up from 83% in 2019. 

The impact of dementia is projected to nearly triple in Malaysia by 2050, according to the World Alzheimer’s Report: Global Changes in Attitudes to Dementia 2024, released by Alzheimer’s Disease International (ADI) on September 20. 

 

"We are delighted to have World Alzheimer’s Month celebrated at Atria Shopping Gallery. It provides an invaluable opportunity to raise awareness about dementia and its effects on families, communities, and the nation," said Dr. Soon. 

She cited that a big group of healthcare professionals have reported receiving minimal training in dementia care, contributing to the perception that dementia is a natural part of aging, which can lead to delayed or incorrect diagnoses. On a positive note, Dr. Soon recognized an increase in confidence among respondents in addressing stigma compared to 2019, emphasizing that everyone can contribute to change by supporting World Alzheimer’s Month. 

 

Established in 1997, ADFM celebrates its 27th anniversary this year. The theme "Attitudes Towards Dementia" aims to underscore the importance of understanding potential risk factors and the steps that can be taken to delay or prevent dementia.  

 

Alzheimer's disease is a progressive neurodegenerative disorder affecting millions globally, impairing memory, thinking, and behavior, and ultimately diminishing quality of life. A major challenge is the stigma associated with the illness, leading to discrimination and inadequate access to healthcare and support. 

"Despite Alzheimer’s disease being identified over 100 years ago, awareness remains insufficient among Malaysians. Therefore, advocacy and awareness efforts are central to ADFM’s mission. This year, we have planned various activities to engage the public, highlighting that greater participation leads to increased awareness," Dr. Soon added. 

 

Encouragingly, more people now recognize the link between lifestyle and dementia risk, with over 58% believing an unhealthy lifestyle contributes to the condition. Notably, 45% of dementia cases are influenced by 14 modifiable risk factors, indicating progress in public understanding. 

 

Highlights of the WAM2024 Campaign at Atria Shopping Gallery included: 

• Dementia Awareness Talks 

• Health Exercises 

• Free Health Screenings 

• Memory Walk 

• Exhibition Booths, and more 

 

This year's World Alzheimer’s Month celebration is organized by Atria Shopping Gallery in collaboration with OSK Foundation and supported by ADFM. 

 

"Dementia is not a normal part of aging; it is a neurodegenerative disorder that requires our attention. By raising awareness about cognitive decline, we can promote better brain health and potentially mitigate its effects. This September, let’s work together to spread awareness of dementia and Alzheimer’s by using the hashtags #TimeToActOnDementia and #TimeToActOnAlzheimers on social media or participating in events organized by  Atria Community Corner," said Ms. Cheryl Ong, CEO of OSK Foundation. 

 

ADFM, OSK Foundation, and Atria Shopping Gallery are committed to creating a supportive environment for individuals with dementia and fostering open discussions to combat stigma and isolation. They aim to enhance public understanding of dementia and empower the community with the resources they need. 

 

“Our collaboration with ADFM began in September 2017 with the establishment of the AtriaADFM Community Corner (AACC) on the third floor of Atria Shopping Gallery. Since then, we’ve seen a strong public response, expanding ADFM’s network of dementia care centers in Malaysia. Through AACC, caregivers and the public can learn about dementia, its early detection, and management strategies,” added Cheryl Ong. 

 

Visitors can also stop by the AACC on Atria’s third floor to learn about dementia and its early detection, as well as participate in caregiving and social activities designed for individuals with dementia and their caregivers. 

 

For more information, kindly contact our Concierge at 03-7733 5156 or visit www.atria.com.my or www.fb.com/atriadj.

Life-Space Champions Gut Health in Malaysia with Science-Backed Probiotic Solutions

Gut health is a crucial yet often overlooked aspect of our overall well-being… Studies have shown that gut health is integral to a robust immune system, effective digestion, and even mental health, but, many Malaysians continue to face challenges in maintaining a healthy gut.

Recognizing this gap, Life-Space, Australia's No. 1 probiotics expert, has been a trusted name in Malaysia for many years and has grown into the largest probiotic brand online in Southeast Asia. Life-Space has expanded its reach by partnering with leading offline channels Guardian and Watsons, further championing the cause of better gut health for all.

At the forefront of Life-Space’s offerings is the Broad Spectrum Probiotic, a meticulously formulated supplement designed to support a balanced gut microbiome. This hero product, which secured top honours at the 2024 Beauty Insider Awards in Singapore and Malaysia, combines a bio-diverse range of 15 strains and 32 billion CFU of beneficial and naturally sourced probiotics to enhance digestive health, bolster the immune system, and promote overall wellness. 

Life-Space's commitment to scientific research and high-quality ingredients ensures that Malaysians have access to top-tier health solutions..

Life -Space's dedication to advancing gut health was further showcased at this week’s exclusive ‘Discover Probiotics Beyond The Gut’ Life-Space 2024 event held at the Indigo Hotel Kuala Lumpur. 

The event brought together experts, professionals and enthusiasts to learn and delve into the world of Life-Space probiotics beyond the gut. 

The event also featured Pentavite from Australia, a renowned vitamin and dietary supplement brand with a rich history spanning over 80 years offering essential vitamins and minerals to support overall health and well-being. 

One of the highlights of the event was the opportunity for attendees to sample Pentavite's new Collagen Peptide Glowing Beverage, an innovative product combines the benefits of essential vitamins and minerals with collagen peptides, offering a convenient and delicious way to support skin health, hair growth, and overall well-being.

Life-Space is dedicated to improving the health of Malaysians with their science-backed probiotic solutions, addressing the specific challenges of gut health and providing effective, targeted products.

Life-Space is dedicated to advancing the health and wellness of Malaysians through innovative probiotic solutions and active participation in industry-leading events. As the brand continues to grow its footprint in Malaysia, it remains committed to providing high-quality products that support a healthy, balanced lifestyle.

GSK’s Arexvy vaccine approved to protect older adults from respiratory syncytial virus (RSV)

GlaxoSmithKline Pharmaceutical Sdn Bhd (GSK) introduced the Arexvy (MAL24086007ARZ) vaccine which had been approved in Malaysia for RSV, a common respiratory virus that can lead to serious negative clinical outcomes, such as lower respiratory tract disease (LRTD) and pneumonia in older adults. 

The RSV vaccine has been approved for older adults aged 60 and above in the country. This adjuvanted vaccine can transform efforts to reduce RSV’s burden on older adults, the healthcare system and society.

The approval is based on positive data from a phase III trial, where the vaccine demonstrated high overall vaccine efficacy of 82.6% against LRTD.  94.6% efficacy was observed against RSV-LRTD in adults with co-morbidities. 

The vaccine was generally well tolerated with an acceptable safety profile done across multiple studies… Some adverse events observed were injection site pain, fatigue, myalgia, and headache. These were typically mild to moderate and lasting within a few days after vaccination. 

RSV is a common contagious virus affecting the lungs and breathing passages. Until now, it was a concerning infectious disease outcomes. Older adults are at high risk for severe disease due to age-related decline in immunity and underlying conditions.  RSV can exacerbate conditions, including COPD, asthma, and CHF, and can lead to severe outcomes, such as pneumonia. 

In 2019, RSV causes over 470,000 hospitalisations and 33,000 deaths in adults aged 60 years and older in high-income countries. Adults with underlying conditions are more likely to seek medical advice and have higher hospitalisation rates than adults without these conditions.

Whilst, RSV is a disease of all ages, in 2019, the impact of RSV in adults aged 60 years and older is significant, resulting in over 470,000 hospitalisations and 33,000 deaths in high-income countries. 

Adults with underlying co-morbidities, including chronic obstructive pulmonary disease (COPD), asthma, diabetes, and chronic heart failure (CHF) are at high risk for severe RSV. 

Since the COVID-19 pandemic, there has been an altered pattern of seasonal infections due to COVID-19 protection measures. 

Specifically in Malaysia, RSV infections occur all year round, with notable peaks typically occurring between July to August, as well as October to December. 

Professor Dr Ahmad Izuanuddin Ismail, Deputy Director & Consultant, Respiratory Physician Hospital Al Sultan Abdullah Universiti Teknologi MARA (HASA UiTM) shared: “RSV can lead to severe outcomes especially among older adults with co-morbidities such as Asthma, COPD and chronic heart failure. 

They also have increased risk of hospitalization following the RSV infection. iii It is important for us to protect patients aged 60 and above with co-morbidities. In Malaysia, according to the 2023 National Health Morbidity Survey (NHMS), more than half a million adults live with four co-morbidities. 

Of these, 15.6% of the adult population have Diabetes. It is time we protect our older adults with underlying health conditions from RSV infection to enable them to lead a good quality of life especially in their golden age. By prioritizing the well-being of older adults, we can collectively foster a healthier and more vibrant society, ultimately enhancing the quality of life for all generations.” 

Dr. Alap Gandhi, Country Medical Director of GlaxoSmithKline Pharmaceutical Sdn Bhd (GSK) Malaysia and Brunei said: “Today’s announcement is a major step forward from a public health perspective as it allows us to deliver an RSV vaccine in Malaysia to protect older adults. 

We look forward to working with various stakeholders to ensure those at high risk of severe RSV infection can access it.”