CONBOO Lancar Produk Kecantikan dan Haruman Premium – Inspirasi Keyakinanmu

Jenama baharu yang membawa semangat keyakinan, CONBOO telahpun melancarkan dua produk utamanya, iaitu BEAU3 MILK dan CONBOO SCENTS, bagi memenuhi keperluan pengguna yang ingin tampil yakin dan menawan. 

Berpegang kepada tagline “INSPIRASI KEYAKINANMU”, CONBOO menjanjikan kualiti terbaik dengan harga mampu milik.

BEAU3 MILK – Rahsia Kulit Cerah Berseri

BEAU3 MILK ialah susu kecantikan pertama keluaran CONBOO yang dirumus khas untuk membantu memutihkan dan mencerahkan kulit secara semula jadi. Mengandungi kombinasi bahan-bahan premium seperti Susu Kambing, Vitamin C, Glutathione, dan Sarang Burung, produk ini memberikan nutrisi yang diperlukan untuk kulit sihat dan berseri.

BEAU3 MILK didatangkan dengan empat perisa lazat iaitu Strawberry, Melon, Banana, dan Chocolate, sesuai dinikmati pada bila-bila masa. Selain mencerahkan kulit, ia juga membantu mengurangkan jerawat / jeragat serta membantu menganjalkan kulit.

CONBOO SCENTS – Haruman Elegan untuk Lelaki dan Wanita

Bagi pencinta haruman, CONBOO mempersembahkan CONBOO SCENTS, koleksi minyak wangi premium dengan kepekatan Eau De Parfum. Dengan isipadu 30ml, koleksi ini menawarkan dua pilihan eksklusif untuk lelaki: CELESTE D’OR dan AMBRE ROYALE, serta dua haruman mewah untuk wanita: BELLE OPULENCE dan GOLDEN ECLAT.

Setiap botol dijual pada harga istimewa RM49.90, menjadikannya pilihan terbaik untuk anda yang menginginkan haruman tahan lama dengan sentuhan elegan.

Hannah Delisha – Duta CONBOO

Menambah daya tarikan jenama ini, CONBOO telah memilih selebriti terkenal, Hannah Delisha, sebagai duta rasmi. Dengan keperibadian ceria, suara merdu, dan bakat lakonan yang menyerlah, Hannah melambangkan keyakinan yang menjadi inspirasi utama jenama ini.

Pembelian Mudah di Platform Rasmi

Produk CONBOO boleh didapati melalui media sosial rasmi di Instagram dan TikTok @conbooofficial. Dengan kehadiran digital yang aktif, CONBOO memastikan setiap pelanggan dapat menikmati pengalaman pembelian yang mudah dan pantas.

CONBOO bukan sekadar jenama kecantikan, ia merupakan simbol keyakinan diri. Sertai ribuan pengguna lain dan rasai sendiri kehebatan produk-produk ini. Tampil yakin, berseri, dan harum dengan CONBOO – INSPIRASI KEYAKINANMU!

Shopee Rai Lokal Strengthens Local Communities, Drives Digital Economy

Shopee has made 2024 a defining year for empowering local businesses and fostering community growth in Malaysia. Through the Shopee Rai Lokal initiative, millions of buyers gained access to diverse and high quality products from over 1.8 million local entrepreneurs. Additionally, more than 500,000 Shopee Affiliates boosted orders, reinforcing Shopee’s role as a catalyst for economic sustainability and digital transformation in Malaysia.

Empowering Malaysians Nationwide: Shopee Rai Lokal in Action

Since its launch in 2019, Shopee Rai Lokal has been the cornerstone of Shopee’s mission to celebrate and support local communities of users, entrepreneurs, and talents. In 2024, Shopee enhanced its initiative by launching the Shopee Rai Lokal  microsite, providing buyers with a dedicated platform to discover locally-made products and support their favourite homegrown businesses through exclusive vouchers and discounts. This effort bridges the gap between sellers and buyers, creating a direct pathway for consumers to support local entrepreneurs.

“Shopee believes that providing our users with more opportunities to support our enterprising local sellers is key to driving Malaysia’s economic growth and fostering a resilient e-commerce ecosystem. By offering an enriched shopping experience, we connect consumers with the best of Malaysian products while empowering  sellers with innovative tools, tailored education, and enhanced visibility to unlock their full potential and succeed in an increasingly competitive digital landscape,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.

The platform’s 500,000 Shopee Affiliates also played a critical role in enhancing the shopping experience for buyers. Affiliates brought products closer to consumers, creating engaging content and driving over 90 million orders through targeted content creation via in-app features such as Shopee Live and Shopee Video. To celebrate these achievements, Shopee also released its  second instalment of the “Shopee Rai Lokal: Breaking Barriers Online” documentary, spotlighting the success stories of several inspiring Shopee Affiliates who have transformed the digital economy within their local communities. This follows the first instalment in 2023, which showcased the challenges and triumphs of three local sellers.

One of these inspiring Affiliates is Nurul Syuhana, a mother of five who joined the Shopee Affiliate program in 2023 to support her family. With a modest social media following, her first RM200 commission gave her the confidence to pursue the program full-time. As she honed her livestreaming skills, her audience grew from 33 to over 200,000 followers, and she was recognised as one of the winners in the 'Shopee Affiliate 2 Million Ringgit Club' at the Shopee Superstar Awards 2024. “Becoming a Shopee Affiliate was a turning point for me. It allowed me to not only support my family, but also share the products I truly love, helping others make informed decisions along the way,” she shared.

Bringing Local Fashion to the Forefront

Events like the Raya Stail Kita Fashion Show offered buyers an exclusive opportunity to explore the vibrant world of local Muslim fashion. Featuring 10 standout sellers, the event attracted over 70,000 viewers on Shopee Live. Buyers were introduced to new fashion collections from local designers and taught how different garments could be styled from a variety of brands for each look to coordinate with their whole families.

Equipping Sellers for Long-Term Success

Shopee’s 5-part Digital Platform Upskilling Summit ensured that sellers are better equipped to meet buyer expectations. The program equipped over 1,000 sellers with critical knowledge in regulatory compliance, product authenticity, and Halal certification. Partnerships with government stakeholders and agencies like the Ministry of Domestic Trade and Costs of Living (KPDN), the Department of Islamic Development Malaysia (JAKIM), and the Intellectual Property Corporation of Malaysia (MyIPO) helped address industry challenges and strengthen consumer trust.

Bibi Farizona Mahdi, owner of Umairah Homemade Cakes on Shopee, remarked, “This program has been incredibly useful in deepening our understanding of government regulations. The insights we gained are essential for navigating compliance and driving our business forward.” 

Driving Digital Transformation with Government Partnerships

Shopee’s collaboration with KPDN’s annual Kempen Beli Barangan Malaysia (KBBM) campaign underscores its commitment to promoting Malaysian-made products and supporting local sellers to thrive in today’s digital economy. The campaign engages over 1.8 million sellers through a dedicated microsite and provides prime marketing assets, including vouchers and live streams, making it easier for buyers to discover and support Malaysian sellers. Shopee also participated in the Sabah leg of Program MADANI Rakyat, further connecting sellers with consumers across the country.

Partnering with Malaysia Digital Economy Corporation (MDEC) under the Best of Malaysia campaign, Shopee supported close to 3,000 Malaysian brands in growing their audience and expanding their reach to new markets in the Southeast Asian region. By leveraging Shopee’s tools and programs, sellers were able to tap into cross-border opportunities, positioning Malaysian businesses as competitive players in the global e-commerce market.

“These partnerships with KPDN and MDEC highlight Shopee’s belief in collaboration as the key to scalable and sustainable growth within Malaysia’s digital economy and dedication to making it easier for consumers to support local. By working closely with government bodies and giving buyers access to well-curated microsites, exclusive deals, and exciting live-streamed content, Shopee provides a structured and supportive platform that empowers local sellers and communities to succeed, driving long-term growth and inclusivity,” Tan elaborated.

Giving Back to Communities, Creating Inclusive Impact

Building on its commitment to empowering local sellers and fostering growth, Shopee also extends its efforts to uplift communities beyond the realm of e-commerce. Through impactful community-driven CSR initiatives, Shopee has reinforced its commitment to making a meaningful difference in the lives of Malaysians.

The Pek Kasih Mama campaign, launched with the Ministry of Health (MOH), distributed care packs to underserved mothers across Malaysia, including in Sabah, Sarawak, and Johor. Shopee further enhanced this initiative through the Shopee Mum’s Club - a virtual community that empowers mothers with expert-led education delivered through informative Shopee Live sessions. The club also helps foster a supportive environment for mothers to connect and  learn from each other’s  experiences. Additionally, the club provides valuable parenting tips, live content, exclusive vouchers, and tailored deals to support mothers throughout their parenting journey.

Shopee remains steadfast in its mission to enable local sellers and uplift communities through transformative initiatives. By empowering local businesses, talents, and buyers, driving inclusivity in e-commerce, and forging strategic partnerships with government bodies, Shopee continues to contribute towards impactful digital innovation in Malaysia.

ColourMeBeautiful Malaysia Hosts Exclusive Colour Analysis Session to Celebrate Indie Batik's New Holiday Collection at Metrojaya Midvalley

ColourMeBeautiful Malaysia successfully hosted an exclusive colour analysis session to mark the launch of Indie Batik’s brand-new Holiday Collection at Metrojaya Midvalley. 

The event, which was attended by members of the media, influencers, and local celebrities, showcased how colour plays a pivotal role in enhancing personal style and confidence.

Colour is one of the most important factors in making wardrobe choices. Understanding which shades complement one’s features empowers individuals to present their best selves.

At the event, ColourMeBeautiful expert Michelle Chan demonstrated how to identify these colours through the latest menswear pieces from Indie Batik, offering attendees valuable insights into the impact of colour on personal image.

Indie Batik is renowned for its unique range of 100% cotton and linen apparel, which features intricate batik-inspired block prints. The brand’s collection includes stylish shirts and comfortable drawstring pants, designed to celebrate individuality and cultural artistry. 

With its bold tagline, “Free to be Different,” Indie Batik encourages its customers to express their unique style through high-quality, distinctive clothing. The latest Holiday Collection is available in a stunning array of colours that embody the brand’s commitment to both heritage and individuality.

During the event, Michelle Chan employed ColourMeBeautiful's signature colour analysis technique to help attendees identify the tones and shades that best complement their natural features, such as skin tone, hair colour, and eye colour. 

Using Indie Batik shirts and scarves in various shades, Michelle shared expert tips on how selecting the right colours can enhance personal features, boost self-confidence, and make a lasting impression—whether in personal or professional settings.

The successful event, supported by Metrojaya, marks the beginning of a series of future collaborations between ColourMeBeautiful and local brands. These partnerships aim to empower individuals and celebrate Malaysia’s vibrant fashion landscape.

For more info check out ColourMeBeautiful Malaysia official Instagram - @colourmebeautifulmy and Indie Batik on Instagram via @metrojayamy or contact hannef.esq@gmail.com (Hannef)

About Michelle Chan, ColourMeBeautiful

Michelle Chan is a certified ColourMeBeautiful consultant with years of experience transforming the lives of her clients both locally and internationally. As an expert in colour and image consultancy, Michelle helps individuals build self-confidence and refine their personal brand. She has worked with prestigious brands and organizations, including Sephora, Bvlgari, Sunway, and Toujours, establishing herself as a leading figure in the industry. 

For more info, visit https://colourmebeautiful.com.my/ 

About Indie Batik by EIC

Launched in May 2024, Indie Batik draws inspiration from the rich cultural traditions of Malaysia, Indonesia, and India. The brand’s designs weave together a tapestry of diverse cultural stories and craftsmanship. Indie Batik’s collections, created by skilled artisans whose expertise has been passed down through generations, celebrate individuality, free-spiritedness, and the beauty of cultural artistry. 

The latest Indie Batik Holiday Collection is now available at AvenueK Kuala Lumpur, Plaza Gurney Penang, and all Metrojaya stores.

For more info, visit https://indiebatik.com.my/

How to Level Up Fast in Mobile Legends and Crush the Competition

Mobile Legends: Bang Bang (MLBB) has become a global phenomenon offering players the thrill of strategic 5v5 battles on mobile devices. If you're looking to climb the ranks, improve your gameplay, and level up faster there are several key strategies to help you out. 

One important way to enhance your progress is by performing a top up ML to acquire necessary resources like diamonds which can help you unlock heroes and skins faster. In this guide, we’ll break down practical tips on how to level up quickly and stay ahead of the competition.

1. Focus on Completing Daily Tasks and Missions

The fastest way to level up in Mobile Legends is by staying active and completing daily tasks and missions. Every day you will be given a set of objectives to complete, such as winning matches, completing specific roles, or using certain heroes. These tasks offer valuable rewards like experience points (EXP) and battle points (BP) which are essential for leveling up your account. Additionally, don't forget to complete the weekly missions for even more rewards.

By logging in every day and completing these missions you steadily accumulate EXP that will help you progress at a faster pace. These tasks are simple, achievable, and essential for your leveling journey.

2. Maximize Your Performance in Ranked Matches

While casual games provide some experience points ranked matches offer a more significant reward system. Winning ranked matches yields higher rewards including EXP and BP, which directly contribute to your level progression. If you want to level up fast and consistently, participating in ranked matches is key.

However, winning ranked games requires teamwork, strategy, and communication. Focus on mastering a few heroes to ensure you perform well and contribute to your team's success. Always choose heroes that complement your team’s composition and be flexible in adapting to the needs of the game. A well-coordinated team will have a higher chance of securing victories, leading to faster progress.

3. Play with a Consistent Team

Another effective method to level up faster is playing with a consistent team. Playing solo can be challenging, especially when faced with teammates who may not be as experienced. By teaming up with friends or joining a dedicated squad, you can ensure better coordination, communication, and a higher chance of winning matches.

When you play with a set team, you can also create strategies and synergies between heroes, which increases your overall chances of success. Working together with players you trust enables you to win more games, earning you more rewards and experience points in the process.

4. Choose Heroes You Excel With

Focusing on a select group of heroes that you are comfortable with is one of the most effective strategies for winning more games and leveling up faster. Whether you prefer playing as a marksman, mage, assassin, or tank, choose heroes that align with your preferred playstyle and strengths. Mastering these heroes will allow you to perform consistently well in battles.

Additionally, some heroes perform better in certain roles or strategies, so understanding the meta and how to counter opponents is crucial. By sticking with a small pool of heroes and learning their abilities inside and out, you’ll increase your chances of victory, resulting in quicker level progression.

5. Use Experience Boosters

Mobile Legends offers various in-game items such as experience boosters which can help you level up faster. These items temporarily increase the amount of experience you gain from matches, making them an excellent option if you're looking to speed up the leveling process. You can obtain these boosters through in-game purchases or by participating in events and challenges that offer them as rewards.

Using experience boosters strategically during winning streaks or high-performance matches can help you level up significantly faster than by relying solely on regular gameplay.

6. Participate in Events and Special Promotions

Moonton as the developer of Mobile Legends regularly hosts in-game events and special promotions that provide extra rewards and opportunities for leveling up. These events typically offer additional EXP, hero fragments, skins, and other valuable items. Keep an eye on the event calendar to ensure you're not missing out on these time-limited opportunities.

Some events may require you to participate in specific game modes or complete challenges, so make sure to engage with them regularly to maximize the rewards. This can give your level progression a substantial boost.

7. Optimize Your Game Settings

While gameplay skills are essential optimizing your settings can also help you level up faster. Mobile Legends has several settings that allow you to customize your controls and adjust visual effects to improve performance. Make sure your device is running smoothly to avoid lag and ensure a more seamless gaming experience.

For example, lowering the graphics settings can help you maintain a steady frame rate especially if you're playing on a lower-end device. A smoother gaming experience allows you to focus better leading to improved performance and faster match victories.

8. Top Up ML for Faster Hero Unlocking

To level up efficiently, it's important to have access to a wide variety of heroes that can help you adapt to different game situations. While heroes can be unlocked through gameplay, using the top up ML option is a faster way to acquire them. By purchasing diamonds through trusted platforms like Lapakgaming, you can unlock heroes and skins more quickly, giving you the flexibility to choose the best champions for your team.

With the right heroes at your disposal, you'll have more strategic options during battles helping you contribute more effectively to your team's success. Plus, the additional skins can give you a morale boost and make your hero selection even more enjoyable.

9. Stay Focused and Keep Practicing

Leveling up in Mobile Legends requires dedication and practice. Stay focused on your goals and keep improving your skills by learning from each match. Pay attention to your mistakes and work on enhancing your gameplay whether it's map awareness, positioning, or hero mechanics.

Consistent practice and a focus on self-improvement are key to becoming a better player and advancing through the ranks more quickly. Don't be discouraged by setbacks; instead, use them as learning experiences to refine your strategies and gameplay.

By following these strategies you can level up fast in Mobile Legends and outshine your competitors. Focus on completing daily tasks, playing ranked matches, mastering heroes, and taking advantage of in-game events and promotions. Don't forget to top up ML through reliable platforms like Lapakgaming to unlock heroes and skins faster, giving you an edge in the game.

With dedication strategic gameplay and the right resources you can climb the ranks and crush the competition in Mobile Legends. Happy gaming!

Don't forget to countdown at the Dugem Festival Countdown at The Landing, KL Base !!!

The inaugural Dugem Festival Countdown 2025 was officially launched at a press conference at The Wolf Club, KL recently....

The Dugem Festival will be taking place at The Landing, KL Base in Bandar Malaysia, Sungei Besi on 31st December 2024 as a countdown to 2025. 

The pioneering festival will be featuring a host of established and emerging local Dugem deejays and at least two top female Indonesian Dugem stars on the day leading up to New Year 2025 and beyond.

 

Dugem which stands for “Dunia Gemelapan” is a type of soulful dance music genre popularised in dance clubs in Indonesia. Although the genre has made inroads into Malaysia over past 10 years, with at least 10 Dugem dance clubs attracting party goers locally to date, it will be the very first time such a festival of its nature will be held in Malaysia.

 

This was revealed by En Muhammad Adnan bin Mohd Dicky the spokesman for the Dugem Festival Countdown (DFC) 2025. Also present at the press conference were the principals of Mycom Entertainment En Mohd Norzaidi bin Mohamed and En Abu Bakar bin Ramlan-Abu who were on hand to take questions from the members of the media. Mycom Entertainment is the official organiser of the festival.

 

“By hosting this event, we aim to unite citizens of the Nusantara (maritime Southeast Asia) region irregardless of their differing ages, ethnicity or cultural heritage, in a fun, welcoming and exciting dance festival,” expressed Adnan.

 

“Dugem, which originates from Indonesia, has made inroads into Malaysia since 2014 and has fast become a phenomena in Malaysia over the years,” added Adnan.

 

“We regularly do events at KL Base but this is the very first time we are doing a Dugem event, and we look forward to your support to make it a successful one,” chipped in event organiser Abu Bakar.

 

“The rain or shine open air festival will begin from 3.00 pm and will end at 1.00 am, and will feature an incredible line up of international and local artistes,” shared Adnan.

 

“We hope that we will also get the full support of Dugem fans from Indonesia, Singapore, Brunei and also East Malaysia, in making this very first Dugem festival in Penisular Malaysia, an event to unite each other,” Adnan concluded while thanking the media for their attendance and coverage.

 

The complete lineup of acts and various other details related to this first-of-its-kind festival was officially revealed during the press conference. Many of these stars were on hand to meet the media and share their musical passion during the press conference.

 

Headliners to the festival include Indonesian Dugem acts Cipydot and Icha Kharoline who are explosive viral stars in their home country and also well-known beyond their borders.

 

The local acts include Yonn, DJ Alyph, Jyn, Kent Wukong, DJ Ajijie, Debi Echa, Freezy Freez, Alongputra, Manz, Mirul Twin Tech, Baeby and DJ Yahoo. Many of these local acts are also well-known in the EDM scene.

 

More acts including one more international act are expected to be announced in time.

 

Facilities at the festival include F&B booths, food trucks, portable toilets and a proper mosque in the vicinity for those who wish to fulfil their religious obligations. The event will be stopped temporarily should there be a lightning storm for the safety of its party-goers. To avoid any untoward incidents all patrons will be checked for banned items upon entry. The festival is only opened for ages 18 and above.

 

Parking will be available at the venue and will be operated by the organisers themselves. Parking rates will be RM 10.00 per car and free for motorcycles.

 

Tickets to the festival will only be available through the official ticketer at http://www.ticketmelon.com/dfc/dugemfestivalcountdown an authorised ambassadors from 27th November 2024. Limited General Admission (GA) early bird tickets will be available from RM 88.00, Phase 1 at RM 108.00, Phase 2 at RM 128.00, and at RM 188 at the door,

 

Limited VIP early bird tickets will be available for RM 128.00, Phase 1 at RM 158.00, Phase 2 at RM 178,00 and RM 228.00 at the door.

 

The organisers assured party-goers that every effort will be made to ensure their safety during the festival and make it a fun and exciting night for all patrons. Members of their organiser’s event security, RELA and also the police will be stationed at the festival to maintain order.

 

Updates to the festival can be found at the official Instagram page.

Choco Albab’s 3rd Anniversary: A Mission to Spread Joy and Forge Ahead

Happy Birthday/Anniversary Choco Albab!!!!

Choco Albab, a rapidly growing local chocolate brand, is now celebrating its 3rd Anniversary and with a special event that underscores three years of dedication to building a business empire that satisfies customers' tastes and also provides a platform for people to earn additional income!!!!

The founder of Choco Albab, Said Saiful Fazli Said Aluwi, reflecting on this meaningful milestone, shared that his mission and goals remain clear: to create a business that brings happiness to everyone.

Said, who is also the Chief Executive Officer of Saudagaar Asia Sdn Bhd, highlighted that in just three years, Choco Albab has achieved remarkable success, uplifting the lives of around 100,000 agents and producing dozens of Crown Leaders.

He described these accomplishments as extraordinary achievements borne out of the collective efforts of the entire team.

“My inspiration is singular – to focus my determination and move forward, armed with the experience and expertise I have gained over 14 years in the business world.

“I have applied every lesson I’ve learned to Choco Albab, not for personal gain, but for the benefit of others. Together, we share opportunities and generate income,” he said during Choco Albab’s 3rd Anniversary Celebration themed Beyond the Star at the Bangi Avenue Convention Centre on 7 December 2024.

When starting Choco Albab three years ago, Said Saiful’s primary aim was not personal wealth but to help as many people as possible generate income.

Through Choco Albab’s agent system, Said offers a generous commission rate of 42 per cent – the highest among agent systems for similar products in Malaysia.

He aspires to help as many individuals as possible earn a living through Choco Albab and experience exceptional happiness.

“We provide a platform for everyone to earn, particularly women, homemakers, single mothers, and youths.

“This is an alternative way to generate income outside the gig economy. It requires minimal capital, low joining fees, and agents are not required to purchase or stock Choco Albab products.

“I introduced this system to help people become entrepreneurs and earn a sustainable income.

“In 2025, my goal is to have 200,000 entrepreneurs working with Choco Albab as agents, propelling the brand to become the number one chocolate-based local product in Malaysia,” he said.

In conjunction with the anniversary celebration, Choco Albab also launched a new product, the Choco Albab Hazelnut Spread, which is expected to become a firm favourite.

With premium quality and an irresistible taste, the Choco Albab Hazelnut Spread introduces fresh innovation to the local chocolate market.

As part of its vision to support the community, Choco Albab is continuing to create opportunities for those seeking to generate income through its agency programme!!!

With plans to produce even more Crown Leaders by 2025, Choco Albab is committed to further fuelling the entrepreneurial spirit in Malaysia.

With its achievements and promising plans for the future, Choco Albab stands tall as a brand that not only delivers happiness through quality products but also transforms lives through life-changing entrepreneurial opportunities.

For more information about Choco Albab or the agency programme, visit https://chocoalbab.asia/.

Biasiswa Siswi SAFI Menyokong Wanita Malaysia Memacu Masa Depan

Pendidikan ialah kunci untuk memperkasakan hidup setiap wanita untuk mengubah naratif hidup mereka. Sebagai jenama yang menitik beratkan keberdayaan wanita, SAFI - jenama Halal No. 1 di Malaysia, menyokong wanita Malaysia dalam memacu masa depan mereka melalui Program Biasiswa Siswi SAFI. Edisi pertama program ini memberikan biasiswa kepada 6 siswi dari 20 Institut Pengajian Tinggi Awam (IPTA). 

"Program Biasiswa Siswi SAFI ini adalah kesinambungan misi dan visi jenama SAFI sebagai jenama produk penjagaan diri halal No.1 tempatan yang telah berada di pasaran selama lebih 30 tahun. Kami ingin terus menjadi rakan setia kepada setiap wanita, bukan hanya dengan member keyakinan diri melalui rangkaian produk SAFI yang diformulasi khas untuk wanita Malaysia, tetapi juga dengan membantu mereka memacu potensi diri ke arah yang lebih tinggi," ujar Kazlina Mohd Kassim ,Pakar Jenama & Tinjauan Maklumat SAFI. 

Dilancarkan pada April 2024, program ini telah menerima lebih daripada 900 penyertaan secara dalam talian melalui laman web Biasiswa Siswi SAFI. Setiap penyertaan yang lengkap diminta menghantar video pengenalan diri, sebelum 40 siswi yang menepati ciri-ciri dan aspirasi jenama SAFI disenarai pendek untuk menyertai bootcamp dalam talian. Dalam bootcamp ini, mereka dinilai dari segi kemahiran komunikasi, kreativiti, dan kefjjasama dalam satu cabaran penyediaan proposal. 6 siswi yang menunjukkan dedikasi luar biasa telah dipilih sebagai penerima biasiswa. Program jelajah kampus juga.

Kazlina turut menjelaskan, “Visi kami adalah untuk memperkasa wanita muda Malaysia yang kurang berkemampuan dengan menyokong keperiuan pendidikan mereka di peringkat universiti. Menerusi program ini, kami ingin memastikan golongan ini mempunyai peluang yang lebih cerah untuk mencapai kejayaan akademik dan profesional.” 

Beliau menambah lagi, “Sebagai sebuah jenama yang komited terhadap tanggungjawab sosial korporat, SAFI percaya dalam memberi kembali kepada masyarakat. Program Biasiswa Siswi SAFI ini adalah bukti dedikasi kami untuk membantu membangunkan komuniti dan menyokong masa depan generasi muda." 

Melalui program "Seminggu bersama SAFI", para penerima biasiswa juga diberi peluang untuk menyertai lawatan sambil belajar yang bertujuan menyokong perkembangan kerjaya dan pembangunan individu. 

Mereka yang terpilih untuk menerima Biasiswa Siswi SAFI ialah Aishah Umairah Binti Ariffin dari Universiti Putra Malaysia (UPM) Serdang, Alia Lai Binti Mohd Fikri Lai dan Nurfadhilah Binti Ab Hamid dari Universiti Pendidikan Sultan Idris (UPSI) Perak, Puteri Nurdiayanatul Akmal Binti A Rahman dari Universiti Teknologi Malaysia (UTM) Johor, Nurul Fatihah Binti Suhaimi dari Universiti Malaya (UM) Petaling Jaya, dan Nor Alya Farisah Binti Nor Azman dari Universiti Kebangsaan Malaysia (UKM) Bangi. Kriteria pemilihan termasuk mempunyai CGPA sekurang-kurangnya 3.0 dan aktif dalam aktiviti menepati misi dan visi jenama SAFI dalam memperkasa wanita untuk memacu masa hadapan. 

“Saya merasa amat teruja kerana Biasiswa Siswi SAFI ini telah sedikit-sebanyak meringankan beban kewangan yang ditanggung oleh keluarga demi memastikan impian saya untuk bergelar sarjana, ” jelas Aishah Umairah Ariffin, yang kini menuntut di Universiti Putra Malaysia (UPM) Serdang. “Selain itu, biasiswa ini juga akan memotivasikan saya untuk kekal fokus pada pelajaran serta menimba ilmu dengan efisyen dan selesa.” 

Bagi Nor Alya Farisah Nor Azman, seorang penuntut dari Universiti Kebangsaan Malaysia (UKM) Bangi, Biasiswa Siswi SAFI ini merupakan sebuah program biasiswa yang berbeza dari semua program biasiswa yang lain. 

“Satu perkara yang membuat saya tertarik untuk menyertai program Biasiswa Siswi SAFI adalah misi dan visi jenama SAFI itu sendiri yang memfokuskan kepada pemerkasaan wanita dan mengukuhkan keyakinan diri secara menyeluruh,” ujar Nor Alya Farisah. “Sebagai seorang wanita yang berwawasan dan bergagasan, saya amat bersyukur kerana SAFI telah memberikan peluang kepada saya untuk merealisasikan impian saya untuk meneruskan kembara ke ambang kejayaan.” 

Semoga inisiatif program Biasiswa Siswi SAFI ini akan menjadi sumber inspirasi berterusan kepada para wanita muda untuk membentuk masa depan mereka, menjadi graduan cemerlang, gemilang membina Impian dan terbilang menjadi suara perubahan dalam komuniti.