Step Inside the World of SHEIN with its First Pop-Up Event in Malaysia

SHEIN, the global, integrated marketplace offering extended fashion, beauty and lifestyle shopping categories, is set to launch its highly anticipated inaugural SHEIN Malaysia Pop-Up Event at the heart of Malaysia! Setting the stage for a truly unique and remarkable experience, the showcase pop-up will take place from 27 September to 2 October at the Central Town, Ground Floor of MyTOWN Shopping Centre. 

Renowned Malaysian personalities, influencers, and fashion icons gracing the event include Amelia Henderson, Scha Elinnea, Yaya Zahir, Sairiya Murugiah, Dior Yaw and Farrah Khairina, each adding their unique flair to the fashion extravaganza.

The Pop-Up Event was inaugurated by a dazzling SHEIN Fashion Show, specially curated and styled by Malaysia's top influencers - Ash Edward, Khainina Khalil, Isha Norsham, Ashley Chin and Ikhmal Nour. The fashion show featured a well-balanced male and female runway talents comprised of SHEIN's very own #beSHEINmodels. This mesmerising showcase embodied SHEIN's commitment to celebrating individuality and diversity, as each model strutted the catwalk in SHEIN's exquisite array of styles.

Featuring more than 1,000 fashion and accessory products designed for women, men, and kids, the event was thoughtfully divided into four captivating themes - Party Styles, Office Styles, Active and Swim Styles, and Summer & Street Styles. To ensure there’s a delightful selection for every mood, occasion, and personality, the themes also showcased specially picked curations by SHEINfluencers, highlighting the latest trends.  

This SHEIN Malaysia Pop-Up Event showcases how clothing is more than just what you wear; it's about finding your unique style and celebrating your individuality. 

Diversity takes centrestage at SHEIN’s Pop-Up Event, as the brand celebrates individuality by offering its Curve+ Plus series, which includes sizes up to 4XL. In this regard, SHEIN is sending across a clear message: that fashion knows no boundaries and that there's a perfect style for everyone. SHEIN takes this up a notch with a range of fashion styles that will be refreshed daily, treating visitors to a never-ending parade of the latest trends in women’s, men’s, and kids' fashion. Each day will bring new fashion pieces, new inspirations, and new ways to express personal style. 

The Pop-Up Event also features an exclusive SHEGLAM Beauty Counter where visitors can immerse themselves in the world of cosmetics that features a range of affordable SHEGLAM beauty products. Founded in 2019, SHEGLAM has been dedicated to providing the ultimate beauty experience to makeup lovers around the world. 

Meanwhile, the Home & Living Zone at SHEIN Malaysia Pop-Up Event will provide a glimpse into stylish living spaces. This holistic approach to fashion highlighted SHEIN's commitment to providing a complete lifestyle shopping experience.

And that’s not all! SHEIN has also prepared daily giveaways of exclusive SHEIN gifts and special appearances by top fashion influencers in Malaysia, further enhancing the visitors' fashion experience. 

"At SHEIN, we believe that the beauty of fashion should be accessible to all. Fashion goes beyond fabrics and trending styles; it is a transformative journey and powerful tool for self-expression. As Malaysian fashion enthusiasts have a unique way of embracing trends while adding their personal touch, we believe that this pop-up showcase will allow more Malaysians to explore and express their style freely," said Qiu Tianyi, Head of Branding, SHEIN Southeast Asia. 

Moving beyond style; SHEIN has also ventured into the arena of empowerment with the introduction of the #beSHEINmodels Community Programme to Malaysia. The programme, which has rapidly grown to over 7,000 members, focuses on the idea that fashion is more than just looking fabulous; it's about feeling fabulous too. Exclusive perks and rewards awaited those who joined this fashion movement. 

The SHEIN Malaysia Pop-Up event also marks the debut of the first ever SHEINfluencer Day in Malaysia. The SHEINfluencer Day is a commemoration of the brand’s #SHEINfluencer community, in celebration of its successful partnerships with known and well-liked influencers in Malaysia. 

So, what are you waiting for? From now until 2nd October, come and experience a world of style that features the latest trends, show-stopping outfits, and accessories that will ignite your inner fashionista. Please find below an overview of the event details: 

Date: 27 September – 2 October 2023 (Wednesday – Monday)

Time: 10am – 10pm

Venue: Central Town, Ground Floor @ MyTOWN Shopping Centre

To find out more about the SHEIN Pop-Up Event in Malaysia, you may also visit the official SHEIN website. 

BUSTED ‘GREATEST HITS 2.0’ IS OUT OUT

Everyone’s favourite pop-punk time-travel enthusiasts Busted have released their new album ‘Greatest Hits 2.0’. It sees the trio - James Bourne, Charlie Simpson and Matt Willis - simultaneously rewind the clock and step into their future with a hi-octane, maximum fun collection that reworks all of their classic hits with the help of an A-Z of high-profile collaborators. 

 

Having previously unveiled guest turns stretching from Jonas Brothers to Neck Deep, the album’s new focus track ‘3AM’ is another fresh highlight. 

Joined by James Arthur, this version of ‘3AM’ sees Busted upscale the intensity and drama of the original, switching the feel from power ballad to fiery emo-rock. First released in 2004, ‘3AM’ spent two weeks at #1 as a double A-side with ‘Thunderbirds Are Go’.

Talking of which, the updated ‘Thunderbirds Are Go’ is a dream for fans of early 2000s pop-punk as Busted are joined by their old friends McFly. Other highlights race out of the speakers at every turn, with The Vamps adding their own pop-rock rush to ‘What I Go To School For’, You Me At Six infusing ‘Air Hostess’ with added bite, and Dashboard Confessional heightening the introspective mood of ‘Everything I Knew’. There are also new features from Deaf Havana , Charlotte Sands, Bowling For Soup and Wheatus, plus a whole set of Busted’s solo 2.0 updates.

In an interview with Kerrang! this week, Matt Willis commented, “Going into the studio again, and re-recording the songs as we play them now, that felt really exciting, and something that we really wanted to do. And getting different people to feature on them just sounded really fun, and we wanted to work with all these people and we were stoked they said yes. It’s been a really cool experience.”

Physical formats of ‘Greatest Hits 2.0’ are available HERE, including some value-for-money album bundles.

 

Busted’s current UK and Ireland arena tour is underway, andwill see them play to a total of 260,000 fans. Every show so far has been packed with an electrifying, celebratory atmosphere - and the setlist is so full of hits even casual Busted fans will know almost every song. Very limited tickets remain available HERE, and the line-up is completed by ‘HMMBop’ favouritesHanson plus next wave contenders The Tyne.

https://youtube.com/watch?v=M69jRU-vEyk&si=eDcOWlzHCPEl9Dh3

The remaining dates are:

SEPTEMBER

15th - Nottingham, Motorpoint Arena (SOLD OUT)

16th - Newcastle, Utilita Arena (LOW TICKETS)

17th - Leeds, First Direct Arena (LOW TICKETS)

19th - Aberdeen, P&J Live (LOW TICKETS)

20th - Glasgow, OVO Hydro (SOLD OUT)

22nd - Liverpool, M&S Bank Arena (SOLD OUT)

23rd - Nottingham, Motorpoint Arena (LOW TICKETS)

24th - Manchester, AO Arena (SOLD OUT)

26th - Cardiff, International Arena (LOW TICKETS)

27th - London, The O2 (LOW TICKETS)

29th - Birmingham, Utilita Arena (LOW TICKETS)

30th - Manchester, AO Arena (LOW TICKETS)

 

OCTOBER

1st -  Glasgow, OVO Hydro (LOW TICKETS)

4th - Nottingham, Motorpoint Arena (LOW TICKETS)

6th - Dublin, 3Arena (LOW TICKETS)

8th - Belfast, SSE Arena (LOW TICKETS)10th - London, The O2 (LOW TICKETS)

Follow Busted:

Officialstore | Spotify | YouTube | Instagram | Facebook | Twitter | TikTok

WATSONS EXPANDING HEALTH SEGMENT WITH LACTOFIT

LactoFit is now available in Watsons Malaysia in stores and Online. To boost its health segment Watsons is introducing LactoFit probiotics to its customers that are health conscious.

Building on the momentum of the opening of its 700 stores, Watsons is set to increase its offering in the Korean products segment. 

LactoFit with its revolutionary formula with more than 80 years of scientifically based research, provides consumers with probiotics and postbiotics in a ready to consume powder form.

With markets slowly taking shape after the pandemic, Chong Kun Dang Pharmaceuticals, the owner of LactoFit hopes to expand to more countries in the Southeast Asia region.

"We are proud to be able to share our expertise in the form of easy to consume probiotics, LactoFit. Malaysian consumers are now ready to spend more on health related products and through our partnership with Watsons Malaysia, we want to provide them with best in class health products", said Hyukgeun Ma, Overseas Managing Director, Lactofit.

Taking note to the ever growing interest in Korean health and beauty products, Watsons is offering LactoFit as part of the K-Healthy segment.

Personally, since I got to know LactoFit , it had become my daily supplement as it is easy to bring around, as well as being easy and delicious to consume ….

LactoFit products are now available at Watsons Malaysia Online and in stores and is distributed by Most Young Global in Malaysia.

The Largest Durian Fest 2023 - Malaysia International Durian Culture Fest (MIDCF) 2023 Ended

The durian buffet which went on for 3 days began on 8/9 after being officiated by Dato Dr Ammar Abd Ghapar, Director General of Tourism Malaysia and ended by Y.M. Tengku Dato' Dr. Hishammuddin Zaizi bin Y.A.M Tengku Bendahara Azman Shah Alhaj from Royal Family of Sultan Selangor.

The 1st MIDCF began on a small scale at DKing SS2 with just a few hundred durian enthusiasts and the 2nd instalment at Pavilion Bukit Jalil with a crowd of 2000 after recovery from the pandemic. 

The 3rd instalment was definitely the most with 3600 durian lovers and 1000 runners proudly organized by DKing & LKE Musang Queen. 

The Durian Fun Run required families to walk 5KM holding a replica of the Musang King Durian which was touted as a good family bonding activity followed by of course indulging one’s self at The Largest Durian Fest 2023 - Malaysia International Durian Culture Fest (MIDCF) 2023 

The Durian Fun Run was flagged off by Malaysia Supermodel Amber Chia and Famous DJ Chan Fong after warm up and photo opportunity season and the last durian buffet session had over than 150 crowd including Carrie Lee, a beauty queen and organizer and Winnie K , Malaysian Singer. Over 20 lucky draws were given away including a Versace Card Holder…

The event ended on a high note with MELIFE breaking the previous record of 1154 number of face washes with a new record of 1458 number of face washes in 1 day where the team began their non-stop face wash activity as early as 8am till 7pm and raised about RM2000 of which will be topped by Datin Seri Jekkie to make it RM5000 to contribute vegetarian food back to give to needy with Carrie Lee.

Brian Lee of LikeMedia also broke his own record of 4million last year to nearly triple to new record of 11million views on Google Map in a year individually. 

The Malaysia Book of Records was presented by Mr Edwin Yeoh, Senior Adjudicators of MBR and witnessed by Y.M. Tengku Dato' Dr. Hishammuddin Zaizi and Tan Sri Danny Ooi, the Founder of Malaysia Book of Records.

Download B Infinite App for Exciting Rewards and Prizes!!!

Guys, have you downloaded B Infinite App?

Anyway,I was shopping at  1Utama recently and feeling hungry and so I headed to Johnny’s Steamboat for dinner and when I finished my dinner, I used my B Infinite App to pay!!

So what is B Infinite, you might be wondering… B Infinite is a unique members-only programme that aims to continuously thrill, excite and enable users  to obtain stuff from their favourite brands. 

B Infinite members enjoy the use of BPoints – the exclusive currency issued by B Infinite which are deemed as good as cash.  

A key feature of B Infinite is its e-wallet, B Infinite Pay, which can be used to make in-app purchases for vouchers and products in BI Shop. 

B Infinite Pay is also accepted in-store by selected partners.

B Infinite has more than 130 merchant partners, over 4,000 stores nationwide and is known as the “Card that Keeps On Giving” because it actually offers a win-win situation for both customers and businesses. 

B Infinite creates a world of diverse choices using the fast-paces and near limitless digital and mobile platform with infinite possibilities.

When you pay with the app, you are in the running to be Super BI Payer

Just spend min RM10 via BI Pay to collect 1 stamp. (Whenever you spend RM1 with the app, you grt 1 BPoints)

Just collect 7 stamps to get an entry to Super BI Payer Sweepstakes where prizes up to RM15K including a stay you will not forget at The Taaras!!! There are other prizes like iPad, gadgets and e-vouchers up for grab too!

You can get 500 BPoints when you complete the stamp card collection.

In conjunction with Malaysia Day, don’t miss the Malaysia Day flash sales from 14 -16 September 2023 and get discounts when you buy products & vouchers with BI Pay or redeem BPoints. I don’t know about you but I am thrilled and am looking out for discounts on products & vouchers!

Am so excited!!! Come download and use this app with me!!!

It takes just minutes to get your membership on the BInfinite Mobile App, and you will get a generic virtual B Infinite Card!!! It is absolutely FREE!

Just download the  BInfinite Mobile App-downloadable via Google Play store on Android or Apple App store on IOS. 

Use the code AB9A0FCD when you sign up to B Infinite and get rewarded! Just register on the app using this link: https://binfinite.page.link/share

For more information about B Infinite and BI Pay latest promotions:

Website: https://www.binfinite.com.my/
Instagram: https://www.instagram.com/binfiniterewards/
Facebook: https://www.facebook.com/BInfiniteRewards

VISION FOR A BRIGHTER FUTURE: ROHTO EYE CARE ‘JOY OF SEEING” CSR CAMPAIGN

Rohto Eye Care, a leading provider of innovative eye care solutions, announced the resounding success of its annual CSR campaign, "The Joy of Seeing." 
This campaign has once again made significant strides in fundraising, raising awareness, and positively transforming the lives of underprivileged B40 students.

In collaboration with esteemed partners Pintar Foundation and Focus Point Vision Care Group Sdn Bhd, Rohto Eye Care expanded its outreach to three public schools in the bustling Klang Valley: Sekolah Kebangsaan Kampung Batu, Sekolah Kebangsaan Seri Cheras, and Sekolah Kebangsaan Kiaramas. With a profound impact on over 2,400 students, including 30% from economically disadvantaged B40 families, the campaign has truly made a difference.

By joining forces with Focus Point Vision Care Group, renowned experts in the field, Rohto Eye Care went beyond traditional corporate social responsibility. Their dedicated team conducted engaging and informative educational talks on eye health while providing comprehensive eye health checks at the participating schools. The primary goal was to empower children with knowledge about their eyes, promote healthy eye care practices, and extend support to B40 students who required prescription glasses.

To incite even greater support, Rohto Eye Care partnered with Watsons, a trusted and popular retail chain. Throughout the entire month of May, a portion of the sales from Rohto Eye Care products at Watsons stores nationwide was earmarked for the campaign fund. 
This collaborative effort not only bolstered the initiative's impact but also showcased the strength of unity in pursuing a common cause.

Lim Mei Yuen, the esteemed General Manager of Rohto-Mentholatum, highlighted the paramount importance of the campaign and its objectives. 
Drawing attention to the alarming findings from the previous year, which revealed the detrimental effects of excessive screen time on students' eyesight, particularly in the context of digital learning during the pandemic, Lim expressed her sincere hope that this campaign would empower students to prioritize and safeguard their precious eyes.

"Our aim is to educate students about invaluable eye care tips and exercises, enabling them to take proactive measures in maintaining optimal eye health," stated Lim. "Furthermore, we are proud to have sponsored 79 pairs of prescription glasses, a tangible effort to improve the vision of underprivileged B40 students and provide them with the tools they need to succeed academically. We understand the struggles faced by some children who are unable to see clearly in class due to limited resources."

 To make eye health education truly engaging, Rohto Eye Care incorporated an array of enjoyable activities, including blindfold games and an art contest. These initiatives aimed to reinforce the importance of maintaining healthy eyes and fostered a sense of enjoyment and participation among the students.

Impaired eyesight among children is a growing global concern, particularly in Asia. Addressing this issue requires collective efforts to educate the public about how poor eye conditions can significantly impact a child's eyesight and overall eye health.

Several factors contribute to poor eyesight, including genetics and lifestyle choices such as excessive screen time, reading in low light, and lack of sleep. By raising public consciousness about these influential factors, Rohto Eye Care aims to empower parents and caregivers to adopt measures that mitigate their negative impact on their children's vision.

Early detection of refractive errors is vital for timely intervention and effective treatment. Parents are encouraged to remain vigilant for warning signs such as frequent squinting, persistent headaches, habitual eye rubbing, an inability to focus at appropriate distances, and an avoidance of activities that rely on clear eyesight.

Promoting healthy eye habits is indispensable for preserving optimal eyesight in children. 

It is crucial to instill the practice of taking regular breaks from screens, ensuring proper lighting for reading and studying, emphasizing outdoor activities to alleviate eye strain, and prioritizing sufficient sleep. Regular eye examinations play an indispensable role in monitoring visual health and proactively managing refractive errors.

In certain cases, children may require prescription glasses to attain and maintain optimal visual acuity. By collaborating with eye care professionals, Rohto Eye Care ensures that each child's individual needs are accurately assessed and met, empowering them to embrace the world with clarity and confidence.

Rohto Eye Care's outstanding achievement in its CSR campaign underscores the brand's unwavering dedication to promoting eye health and overall well-being among children. 

Through its sponsorship of prescription glasses and relentless efforts to raise awareness about the significance of eye health, Rohto Eye Care continues to make an enduring positive impact on the community, paving the way for a brighter and more promising future for the younger generation.