Starbucks Malaysia is calling on its fans to express themselves through beverages and their new hashtag challenge on TikTok, the #TikTokDrink Challenge. This challenge is to cultivate and encourage the creativity of local creators and customers to showcase their art and individuality. At the same time, Starbucks Malaysia has also collaborated with TikTok Malaysia to launch two of its top trending beverages from the platform in-stores, but with a plant-based twist.