Explore the Taste of Australian Beef

Did you know... Eating lean red meat three to four times a week is actually recommended by nutritionists for a healthy balanced diet, and Australian beef, the one that comes with the True Aussie Beef brand & logo, fits the bill perfectly well and it is also just so yummy...

It’s easy and convenient to buy it from your local grocery shops and whip up your favorite dish...  and there’s no better time than now for a beef-up experience since we are locked down at home right??!! 

Beef has many nutritional benefits and is an essential part of a healthy diet for the family, especially for kids... Red meat is a great source of protein, iron, zinc and other essential nutrients. 

Australian beef -- grass-fed, grain-fed, organic and breed-specific products like Wagyu and Angus -- can be enjoyed in different meat cuts and in a variety of cooking styles.... 

Most Australian cattle are raised on open pasture, and Australian grass-fed beef is naturally low in fat and cholesterol, while offering a higher level of Omega 3 fatty acids....

The Australian red meat industry also comes with a global reputation as a 

supplier of clean, safe and natural products, underpinned by its 

disease-free status and advanced food safety and integrity systems.

According to Meat & Livestock Australia (MLA) Managing Director, Jason Strong, Australia’s red meat industry has world-leading production systems, is the custodian for half of Australia’s land mass, and plays a vital and sustainable role in feeding Australians and the world (https://www.beefcentral.com/news/red-meat-industry-

urgespeople-to-get-more-facts-in-their-diet/). 

MLA recently launched “Red Meat, Green Facts” 

(https://www.redmeatgreenfacts.com.au/) at Beef Australia 2021. It’s a “fast-facts‟ producer pocket guide and online resource providing important information about cattle, sheep and goat production in Australia, with a particular focus on animal welfare, protecting the environment and health and nutrition.

MLA invests in food safety research and development (R&D) projects across the value chain to support market access for the Australian red meat industry by enhancing product integrity and traceability from paddock to plate... 

Beef plays an important role in the Malaysian diet, especially among Muslim consumers. Australian beef imported into Malaysia is halal compliant, adhering to strict standards required for producing halal meat and meat products, with the 

involvement and expertise of Islamic organisations to supervise and certify the production processes. 

Did you know Australia is the second largest beef supplier to Malaysia, with a market share of approximately 12%. 

It is also the biggest supplier of chilled beef, accounting for almost 90% of the country’s chilled beef imports. 

Australian Beef is widely available in major supermarkets and hypermarkets throughout the country. 

The different cuts of beef are in convenient and hygienic packs with the True Aussie Beef logo on it. 

Australian beef is the favourite meat 

for many Malaysian families, especially among those with middle to high-income. 

Australian beef is also believed to offer the highest quality steak, with 40% of affluent Malaysians indicating it would be the first choice for their next beef purchase... 

The True Aussie Beef Up campaign shares nutritious and practical recipes using Australian beef. Consumers not only are able to enjoy beef steaks and dishes made from Australian beef from participating restaurants or buy the Australian beef from retailers to cook at home, they could also join a contest as part of the Great Aussie Beef Escape promotion to be held from mid-July to mid-August.