Squatting by roadside stalls and digging one’s fingers into soft, creamy yellow flesh is truly an experience. Durian season is upon us but this communal activity is now prohibited in Malaysia as the country battles against Covid-19.
Those restrictions however have certainly not dampened the spirits of durian sellers and consumers alike as they move online to get their continued supply of the King of Fruits. Shopee has pointed out a new and interesting trend as it found that its platform has organically attracted durian farmers from across the country as they bring their D24, Musang King, XO, Hor Lor, Udang Merah and more online. Many have also gotten creative with their own campaigns like Duduk Rumah, Makan Durian in order to stay relevant.
