The diamond of fruits, Northwest Cherries is in season.....

I always find something just so satisfying biting into a sweet, juicy plump cherry... But hey, did you know, cherries are actually ranked as the most health protective food thanks to its unrivalled health benefits.. I kid you not...

So it is with utmost pleasure I am sharing with you that the famous Northwest Cherries is once again making its sweet explosive entrance into the Malaysian fruit scene....

Fresh off the orchards in the North-western states of USA, these cherries are undoubtedly one of the most sought-after cherries thanks to its sweetness, firmness and consistency in colour. 

Over 2,500 growers work tirelessly to bring the world the sweetest, juiciest, plumpest cherries ripened on the trees. The US is currently the second-largest cherry exporter of the world and one of the leading exporters of cherries to Malaysia..

There are 11 varieties of Northwest Cherries and these cherries are the most delicious cherries in the world! Be sure to try these juicy fruits while they’re in season until end August for your healthy snacking pleasure....

For your info, one cup, or about 21 cherries, contains less than 100 calories.  This coupled with its low GI ranking compared to many other fruits make it a nutritional rock-star for those watching their weight, health or just leading an active lifestyle.

One of the best kept secrets on cherries is its anti-inflammatory properties which aid in muscle recovery and reduce muscle soreness after a workout. The fruit packs antioxidants, vitamins C and E as well as carotenoids and polyphenols, all of which help quash damaging free radicals and help neutralize inflammation in your body.

With that Northwest Cherries recently launched their “Cheers to Cherries” campaign in partnership with fitness guru Kevin Zahri and retail chain Tesco. The campaign aims to inspire health-conscious Malaysians to cherry on for a healthier fitness lifestyle.

Kevin Zahri, fondly known as Cikgu Fitness Malaysia kicked off the campaign with an exciting sweat session demonstrating a few types of trending CrossFit workouts to get the heart pumping and muscle working.

Being super fit, Kevin is a certified trainer and nutritionist with many years of experience and extensive knowledge on fitness and health. Kevin has been very involved with the fitness scene in Malaysia, having published books, Ebooks as well as written for various fitness and lifestyle magazines.  He is also the founder of Malaysia’s largest weight loss movement called ‘Jom Kurus’,

Kevin stressed on the fact that part of staying healthy is not just in the work-outs and active lifestyle but also in keeping your body nourished.

It is important to not strain your body beyond its fitness capacity. There is a period of time when your body needs time to recover and for the muscle tissues to repair itself, especially after an intense workout. Northwest Cherries have great anti-inflammatory properties and is nature’s gift to us... 

Kevin also showed us how to make a simple and quick post-workout snack, called the Cherries Oat Jar...

So the next time you roam the aisles of Tesco stores, be sure to stock up on some Northwest Cherries, the diamond of fruits, in season from June to end-August this year...