Raya is the time for us to reunite with family and loved ones after fasting for the whole of Ramadan... As we Malaysians warmly salam or embrace each other and share good food and conversations, Dettol Malaysia wants to help them to share only love by protecting them....
Just like a mother who wants to provide unconditional protection to her children, the brand is committed to safeguard families’ hygiene during the joyful celebrations so that they can love more and share more with each other without worries....
Since most Malaysians travel back to their hometown for Raya via the major interstate highways, Dettol is running hand hygiene awareness initiatives at 20 selected Rest & Relaxation stations (R&R stations) throughout Peninsular Malaysia...
When travelers stop by these R&R stations to use the restrooms, they will learn how to effectively clean their hands in seven simple steps. Dettol Liquid Hand Wash will also be provided at the sinks so that they can practice the steps right away and keep their hands clean....
Dettol representatives will also be at these R&R stations during selected dates to hand out product samples and educate consumers on the importance of maintaining good hygiene habits at home. Conveniently-packaged and lightweight, Malaysians can easily slip these samples into their luggage. They may even use it at their hometowns to keep themselves and their families protected from germs...
Travelling back to our hometown for Raya is a long journey and travelers always stop at R&R stations for a short break to refresh... Families might need to spend 6 to 12 hours in the car in order to reach their hometown in East Coast from Kuala Lumpur. Thus, the few minutes we spend washing our hands go a long way to safeguard ourselves and our loved ones from germs... and that is what Dettol hopes to share...
As Ramadan is also a month of giving, Dettol Malaysia is also giving back to its customers and those in need. The campaign tagline is “Stay Protected, Goodness Shared”, and shoppers can do both by just purchasing RM25 worth of Dettol products in a single receipt. Not only will each purchase be rewarded with a RM5 voucher, but a portion of the sales will be donated to selected charity organisation as well.
The promotion runs from 1st May 2018 to 30th June 2018. ‘Like’ and check out Dettol Malaysia Facebook at www.facebook.com/DettolMalaysia for more details.
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