We all seen beautiful people, so what makes someone beautiful.. some believe having a well-proportioned face is what that defines beauty...
Merz, best known for having the only U.S.
FDA-cleared, non-invasive skin lifting and tightening ultrasound device,
Ulthera, recently revealed the 10 well-proportioned
faces in Asia Pacific.
At the same time, Merz also introduced some new scientific
guidelines, the first of such, at the 38th
Annual Meeting of the International Society for Dermatological Surgery (ISDS)
2017, to help aesthetic doctors assess
well-proportioned faces in Asians.
The “MAAT Golden Ratio Search” is the first in Asia and designed to provide information to empower women to better understand facial
proportions relative to attractiveness, and (b) was an integral part of the launch of the first scientific
guidelines that provides a holistic approach in aesthetic
treatments to assess a well-proportioned
faces in Asians.
The region-wide search was a structured programme
developed to support the objectives of the scientific guidelines, which is to
bring science to life.
The “MAAT2 Golden Ratio Search”
was conducted in 10 countries to demonstrate that well-proportioned facial types
transcend ethnicities and geographical borders.
There were more than 3,000 submissions
were received from all over Hong Kong, India, Indonesia, Korea, Malaysia, Philippines,
Singapore, Taiwan, Thailand and Vietnam.
“The “MAAT2
Golden Ratio Search”
used the science of measurements to create awareness on symmetrical face ratios
relative to beauty. This knowledge of facial proportions and shapes gives women
more positive control over their facial
appearances, and ultimately life,” said Salini
Muniandy, the
most well-proportioned face in Malaysia.
“The
search is a pioneer attempt to quantify and mathematically calculate beauty.
Even to select the representative for Malaysia was challenging as Malaysia is a
multi-ethnic based country and each ethnic group has their own beauty. In order
for us to come to a consensus on the most perfect proportion we have to follow
the scientific guidelines which requires a lot of quantification and objective
measurement,” said Dr. Louis Leh, Medical Director, Leh Clinic Penang, a member
of the Malaysian panel for the “MAAT2 Golden Ratio
Search.
The big-scale three-month “MAAT2
Golden Ratio Search”
closed on 30 September 2017 and found the oval (67%), square, round, inverted
triangle (9% respectively), and oblong (7%) were the most common facial
shapes among the 46 Malaysian women entrants between 21 - 44 years old. The oval
(67%), square (13%), round (9%), inverted triangle (7%) and oblong (5%) were the most common
facial shapes among the almost 3,000 submissions from Asia between 21 - 64
years old.
The search for well-proportioned faces also observed the oval facial
shapes fitted the Golden Ratio (facial height to width ratio), Horizontal facial proportion and Facial symmetry
most closely. The 10 most well-proportioned faces are oval shaped.
Aesthetic doctors agreed oval is the most preferred facial
shape among Asians, and the new scientific
guidelines, the first of such guidelines, would be able to help aesthetic doctors assess
well-proportioned faces in Asians, provides recommendations on the
customisation and combination use of aesthetic
procedures on the upper, middle and lower face, including strategies to improve
facial shapes in Asians. The new guidelines also includes recommendations for
early enhancement, restoration and beautification of Asian faces.
In South East Asia, Malaysia
in particular, drastic changes to the face is not desired. Patients tend to
seek aesthetic interventions at a younger age, and their requests
therefore focus on early prevention, early restoration and enhancement. Asian facial bone frame
is somewhat smaller. They generally do not always fall into the golden ratio,
but somewhere around it.
In the artistry of aesthetic medicine, a
great but natural outcome depends heavily on good assessment and treatment
plan. Therefore, this guideline is a great initiative to give to aesthetic
practitioners a guide on how to assess the face and make necessary plans for
better execution. This would be helpful to prevent doctors and patients from
chasing after lines and hollows and end up with the overfilled syndromes,” said Dr Lim Ting Song, Director,
Clique Clinic Selangor, a member of the Malaysian panel for the “MAAT2 Golden
Ratio Search”.
According to the new and
first scientific guidelines to achieve well-proportioned faces in Asians,
the ideal oval facial shape can be created using different interventions
depending on the individual's baseline characteristics.
This however, sets as a recommendation
to improve certain facial shapes as desired, and not necessarily apply to all
faces.
The new scientific guidelines is available
to more 1,000 aesthetic doctors in Malaysia and the region.
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