Effortless, bouncy curls any time with the new Philips StyleCare Prestige Auto Curler

Most of us ladies look better with curls, as well, it makes our hair looks more voluminous, and somewhat sexy and tousled for a night out with friends, while attending formal events or even when going to work or classes, rather the super straight and sleek hair... However, don't you think it can be just so hard recreating those bouncy and flouncy hairstyles we can get in salons....

I know I have used my hair curler at home and burnt my fingers countless times and also worry about unknowingly damaging my already fragile hair.

However, Philips Malaysia recently introduced its latest innovative hair styling tool, which seems like a dream come true since it is designed to enable women like you and me to achieve salon-style curls just about anywhere you are. 

The Philips StyleCare Prestige Auto Curler comes with breakthrough technology for hair curling that not only produces the ultimate curl but also is safe and non-damaging to hair.

“Today’s women have a deeper sense of their own beauty. From the survey, we have learnt that their key motivation for looking beautiful is wanting to look their best for themselves (54%), with 70% of respondents also believing that beauty is something you define for yourself and not decided by someone else,” said Muhammad Ali Jaleel, Country Manager of Philips Malaysia, who launched the Philips StyleCare Prestige Auto Curler.

“The Philips StyleCare Prestige Auto Curler is precisely the type of innovation that offers women a boost in their styling regime beyond what was available previously. We recognised that curls are now a much coveted hairstyle for women everywhere, and many women want to achieve this look without a salon visit. 

With the Philips StyleCare Prestige Auto Curler, women can now achieve just the curls they want, at home and on the go,” said Ali. “However, creating consistent curls from the front to the back of your head can be challenging, as women don’t have the same field of vision or length of reach when styling their own hair, compared to using a stylist at the salon. Hence, the Philips StyleCare Prestige Auto Curler is a great tool that can help women overcome this challenge. The innovative features such as a longer curling barrel and smart curling guards help women create bouncy, uniformly-shaped curls that last, for a professional, salon-style look.”

Getting the Ultimate DIY Curl

The Philips StyleCare Prestige Auto Curler possesses a number of unique features such as a longer curling barrel, two smart curling guards and an open vertical design. Combined, these features make perfect, lustrous curls an effortless reality.

Simply switch on the curler to warm up, section out the correct amount of hair and hold the curler with the front facing you. Then insert the hair into the curling chamber, starting from the back of the appliance. Stretch the hair strand so it is tight, before pressing and holding the curl button. This will cause the hair to slowly wrap around the curling barrel where it will then be curled in the curling chamber. Once the curl is ready you will hear a beep telling you to release the hair, leaving you with a perfectly styled ringlet, with just one click of a button!

Increased curling surface

The new Philips StyleCare Prestige Auto Curler features a longer barrel with 113% more curling surface then previous devices. This enables women to style twice as much hair in one go, helping them create their perfectly curled style quickly and easily, making time consuming curls a thing of the past.

Innovative open design

The innovative new open design of the Philips StyleCare Prestige Auto Curler has been shaped vertically, so that it follows the natural flow of long hair. This means there is less chance of the hair becoming trapped in the device, enabling women to style confidently and effortlessly, while knowing that the health of their hair is being protected.

Smart Curling Guards

The Philips StyleCare Prestige Auto Curler also features two smart curling guards. These ensure that the section of hair being styled is perfectly wrapped around the curling barrel of the device, therefore creating perfectly uniform curls.

Pricing and availability

The Philips StyleCare Prestige Auto Curler is priced at RM629 and is available at the Philips Brand Store in Publika Shopping Gallery and The Gardens Mid Valley, both in Kuala Lumpur, and in Sutera Mall, Johor Bahru; at Philips Experience Stores in Menara Axis, Petaling Jaya and in Penang; at retail partners and distributor stores nationwide, and online via the Philips Online Shop at  http://www.shop.philips.com.my/ 

So, it's time to save up and get myself one of these... what about you

For further information, visit http://philips.com.my.