THE ONE THAT SUITS YOUR NEEDS THE BEST

Photographers are always on a look out to shoot the best, clearest, sharpest image possible, after all there is something about trying to freeze the perfect moment in a picture, and it can be frustrating and upsetting when the picture you hope for does not quite turn out the way you hope it would....

Canon Marketing (Malaysia) Sdn. Bhd. outdid itself in imaging capabilities with the official launch of its latest models in Malaysia – the Canon EOS 800D, Canon EOS 77D and Canon EOS M6. 

These three models are now available at all Canon Image Square and authorized dealers nationwide and are really something you should check out and perhaps aspire to get if you are on a look out for a good camera...

Photographers know very well that the Canon EOS System has consistently aimed to expand the boundaries of photographic expression with its optical technology at its core. 

To date, Canon’s EOS System now comprises 24 models (including digital cinemas, compact-system cameras and film cameras) with a selection of 97 EF lens models. With this rich product line-up, Canon EOS System no doubt meets the various needs of different users.

Keeping in mind the different needs of photographers or photography enthusiasts today, the three cameras today were designed and equipped with various functions and features that suit those needs, and is definitely a dream to own...

The Canon EOS 800D comes with a step-by-step guide on how to use the camera, and is ideal for a budding photographer who has yet to learn the ropes of photography but would still like to capture quality images. 

The Canon EOS 77D is just perfect for hobbyists who are looking to upgrade their photo-taking skills.

... and Canon's newest addition to the mirrorless range, the Canon EOS M6 bridges aesthetic and performance to meet the demands of advanced photographers and photography aficionados alike, the EOS M6 boasts DSLR-like performance in a stylish, vintage-looking compact body.

By the way, did you know that Canon is the only camera producer who manufactures all three main components of a camera – the image processor, image sensor and lens....

Capture Images with Precision & Speed with the Dual Pixel CMOS AF

Setting the benchmark for the world’s fastest focusing speed of 0.03 seconds* during Live View, the Dual Pixel CMOS AF is an intelligent system that constantly tracks moving subjects, ensuring subjects to always be in focus. With DAF, users can now easily capture videos and images (taken during Live View) that are free from out-of-focus subjects.

The Dual Pixel CMOS AF (DAF) technology is incorporated into the Canon EOS 800D, EOS 77D and EOS M6. DAF is Canon’s innovative auto-focus (AF) technology for digital SLR cameras, and employs a CMOS sensor on which all of the effective pixels are able to perform both imaging and phase-difference AF.

The new DIGIC 7 image processor is paired with the high sensitivity 24.2 megapixel APS-C CMOS sensor for high picture clarity even in intricate detail. Together, crisp images are preserved when images are enlarged to A3 prints or heavily cropped during editing.

Canon EOS 800D – For Beginners Who Appreciate an Intuitive Touchscreen Interface & Guided Mode

Perfect for first time camera users, the new EOS 800D comes with a Guided mode, complete with shooting tips, thorough explanations and graphics. 

Beginner photographers can easily familiarize themselves with their first DSLR and further enhance understanding of different shooting modes.

Weighing at approximately 485 grams (body only), the EOS 800D is the newest DSLR designed for beginners enjoy the portability and convenience which comes with a lighter camera, while the touchscreen interface makes it easy for budding photographers to navigate the functionalities of the camera.  

The LCD screen on the EOS 800D can be tilted 180 degrees and rotated, allowing users the convenience of taking photos from high or low angles for creative expression and selfies. The EOS 800D comes with two kit lens bundle options – EF-S 18-135 IS STM, and EF-S 18-55 IS STM.

• Canon EOS 800D

RRP: RM 3,299.00 (Body only)

RRP: RM 3,899.00 (Bundled with EF S18-55 IS STM lens)

RRP: RM 4,999.00 (Bundled with EF S18-135 IS STM lens)

Canon EOS 77D – For Hobbyists Looking to Upgrade Their Skills

The EOS 77D boasts some of the best-in-class imaging technologies and premium features, and is designed for accessible appeal for enthusiasts looking to sharpen their skills and make the transition to a high-powered DSLR camera.

It is equipped with two control dials – a Main Dial that is on the top of the camera and a Quick Control Dial on the rear panel. With two options for dial control, users can now make quick changes to the camera settings, such as shutter speed and aperture, without having to take their eye off the viewfinder.

A feature usually available only in higher-end models, the LCD panel, is added to the EOS 77D as well. This allows users to quickly check all shooting settings without having to use the LCD monitor at the back of the camera. Users can comfortably shoot in dark locations now, with a quick press of a button that illuminates the top LCD panel. 

The EOS 77D is also equipped with a vari-angle LCD, giving users the flexibility of adjusting their desired shooting angle. The camera comes with two kit lens bundle options – EF-S 18-135 IS USM, and EF-S 18-55 IS STM.

• Canon EOS 77D

RRP:  RM 3,799.00 (Body only)

RRP: RM 4,399.00 (Bundled with EF-S18-55 IS STM lens)

RRP: RM 5,599.00 (Bundled with EF-S18-135 IS USM lens)

Canon EOS M6 – For The Experienced Looking for Masterful Aesthetic Expressions

The EOS M6 is perfect unity of the power of expression and performance at a high-level. The combination of Dual Pixel CMOS AF, APS-C approx. 24.2 MP CMOS sensor, and DIGIC 7 significantly improve image clarity with emphasis on high ISO speed shooting.

With these improved imaging technologies, users can now enjoy continuous shooting with high-precision tracking of fast-moving objects, capture beautiful night scenes with little noise, and it is now possible to photograph vivid landscape with high-image clarity to the edges. Its Quick Dial Control offers comfortable dial operability and has significantly improved freedom during manual shooting. It also comes with the option of attaching external electronic viewfinder (EVF). The LCD display is a tilting touchscreen display, and can tilt 180 degrees up and 45 degrees down.

Similar to the latest flagship mirrorless model EOS M5, the EOS M6 is also capable of recording videos at Full HD 60p, allowing for much smoother videos. When it comes to movie shooting, the EOS M6 effectively combines IS lens support with in-camera digital image stabilisation to dramatically reduce image shake and camera movement, even when shooting from unstable positions or while walking. With the DIGIC 7, image stabilisation is also achievable when using lenses without IS support, thanks to the EOS M6's built-in digital IS.

• Canon EOS M6

RRP: RM 3,409 (Body only)

RRP: RM 3,949 (Bundled with EF-M15-45mm f/3.5-6.3 IS STM lens)

RRP: RM 5,259 (Bundled with EF-M18-150mm f/3.5-6.3 IS STM lens)

Seamless Connectivity for Added Convenience

All three Canon EOS 800D, Canon EOS 77D and Canon EOS M6 come equipped with built-in Wi-Fi, NFC and Bluetooth connectivity capabilities allowing remote photo-shooting even when the camera is in Auto Power Off mode, on top of the photo viewing, sharing and printing. Smart devices with Bluetooth can wake the camera up, and switch to Wi-Fi for browsing and viewing images or perform remote capture (with Live view) as well.

By the way, for your information, Canon’s interchangeable-lens digital cameras (digital SLR and compact-system cameras) have maintained the No. 1 share of the global market for 14 consecutive years from 2003 to 2016.

For more information on Canon, do follow the Official Facebook page at www.fb.com/CanonMalaysia/ or visit www.canon.com.my.

camera pictures taken off google.com, canon and does not belong to me, credit to respective owners