PROTECT AND REJUVENATE YOUR SKIN WITH PURE BEAUTY POMEGRANATE URBAN SHIELD

I love pomegranates... don't you.. it is pretty, you crunch on the delicious ruby-like fruit, and the health benefits you get to derive is just amazing...  but did you also know, Pomegranate juice, is also a secret potion to get a healthy, vibrant and youthful skin?

Pomegranate juice is said to work wonders for dry skin. Its small molecular structure is able to penetrate deep into the skin to provide ample moisturisation and hydration to the skin. It has the ability to sooth dry and irritated skin with its punicic acid, an omega 3 fatty acid that keeps the skin constantly hydrated by sealing in the moisture. Pomegranate juice is beneficial for oily and pimple prone skin too. Application of pomegranate juice on oily skin prevents the outbreak of pimples and controls the production of sebum.

 Pomegranate can also helps in the cell regeneration in the epidermal and dermal layers of the skin. It can hasten the process of healing of wounds. Even the oil of pomegranate seeds is loaded with skin friendly nutrients which are beneficial for the strengthening and regeneration of the epidermis. It also protects the skin from sun burns and heals the damage caused to the skin due to constant exposure to the sun 

Pomegranates extends the life of fibroblasts which are responsible for the production of collagen and elastin that tighten the skin and prevent the formation of fine lines and wrinkles and it is also very useful for lightening the skin tone. Drinking a glass of pomegranate juice daily gives a fair and glowing skin tone.

Last but not least, did you know , when applied directly on the skin, the ellagic acid, a polyphenol antioxidant found in pomegranates inhibits the growth of cancer of the skin... amazing right....?

So imagine my delight when I learned that there was a skin care that used pomegranate... Yup, Pure Beauty, a brand developed and made in Korea with the promise of using the best of natural ingredients supported with the latest science and technology launched their new skin care line.. the Pomegranate Urban Shield for Anti-Oxidant and Anti- Pollution...

Yours truly was over at the Glasshouse for the launch of these amazing new range... which is heaven sent since, well, most women nowadays find their skin tired, and lackluster because of the environment. Pure Beauty's new range would be the perfect solution where each product has been specifically formulated to revitalized, soothe and protect the skin while also reinforcing the skin's natural defenses against external aggressions

This upgraded formula of the Pure Beauty Pomegranate Urban Shield range comprises of fermented Pomegranate extract, Urban Shield Complex, Swiss Radicare, Bulgarian Rose Water and certified organic ingredients to strengthen the skin barrier and revitalize dull skin to reveal natural radiance...

The lovely singer and actress, Maya Karin, one of Watsons Celebrity Friends was present at the launch to share her own personal skin care tips and regime to members of the media ...

'Juggling between a hectic career and taking care of my personal well-being is important and I must admit that a good rest and sleep, and drinking plenty of water is good for the skin and body...The environment and pollution that we have to endure is inevitable, so it is vital to have a good protection for our skin needs ,' Maya Karin said, adding that she has used very expensive products before and that they were not always necessarily good, and those which are cheaper and more affordable can be pretty good as well.. 

Pure Beauty Pomegranate Urban Shield range includes fermented pomegranate extract which is a powerful anti-oxidant that hydrates the skin and evens out skin tone. It also contains the rejuvenating Phyto-Placenta to nourish active ingredient that has effect on powerful anti-wrinkle action. The IBR patented ingredients are a combination of ingredients that boosts our skin's natural defences to provide protection from oxidative damage and signs of aging...and the natural shield from Galactomyces Fermented Filtrates GFF helps strengthen the skin barrier...

These new product range is available at all Watsons stores nationwide includes the Clarifying Foaming Cleanser or Mousse, Clarifying Toner, Reviving Serum, Protective Day Lotion SPF20, Renewal Night Cream, Reviving Eye Gel, Recharging Cream-Mask and Makeup Remover Facial Cleansing Wipes.....

For more details, head over to www.facebook.com/purebeautymalaysia