Pavilion
KL has managed to successfully raise RM500,000 through its first CSR initiative
, known as “Charity at Heart” in conjunction with the recently over Chinese New
Year celebrations and the money will be
used for its corporate social responsibility programmes in 2017.
The
announcement was made during a celebration held to mark the Pavilion KL’s ninth
anniversary at the lavish centre court underneath the gigantic phoenix
specially constructed for Chinese New Year..
This
was done through the sale of 650 pieces of limited-edition “Dance of the
Prosperity Rooster” decorative glass plates.
The
ceremony kick started with a very heart felt video - ‘Giving is the Best Communication’ which
definitely touched many people’s hearts..
A
total of 20 homes were selected to be the beneficiaries in this initiative,
with each home receiving RM5,000. An additional amount was also donated to
Persatuan Seni Jahitan Kreatif in support of their ‘Searching for the Star’
program…the remaining amount raised will be donated to various initiatives and
special causes throughout the year…
“I
would like to thank everyone who contributed to our Charity at Heart this
year,” said Pavilion KL deputy chairman Puan Sri Cindy Lim.
“We want to show
our appreciation to those who work hard to operate charity homes, as their
contribution is so big. We only play a small part in helping them, and that is
why I think it’s important for us to donate to them.”
The mall
also supported Epal Training Centre, where 1,000 “happy rooster” door-stoppers made
by single mothers and handicapped individuals were purchased by Pavilion KL with the material
used personally handpicked by Puan Sri Cindy Lim for media and guests
throughout the campaign
Guests
attending the event were then entertained to a drum medley performance by the
passionate Pavilion KL management team and guests were wowed again when a tall
specially designed rainbow cake made an appearance to mark Pavilion KL’s 9th
birthday celebration….
To date,
Pavilion KL has raised a grand total of over RM3million for charity donations,
pledges from festival fund raising, disaster relief funds and corporate
donations… not bad huh……
Well done, Pavilion. What great effort it must have been to raise such a huge amount of money, only for the betterment of the community.
ReplyDeleteAn excellent effort to raise over 3 million for charities by Pavilion! :) What a fab CSR Campaign.
ReplyDeleteThat's such a huge amount! Thumbs up & the effort to raise awareness for charities really amazing ;)
ReplyDeleteThe chicken is so cute! Haha.. And what an effort by Pavilion!
ReplyDeleteI am attracted with the rainbow cake!! Good jobs and Kudos to Pavilion to raise this amount for a great cause =)
ReplyDelete