IKEA launches 'Let’s Play for A Change'

I don't know about you, but I love IKEA, it is always a treat stepping into an IKEA store and smelling the almost therapeutic fresh pine scent that I can so associate with IKEA...

 Anyway, FYI, IKEA recently announced the launch of its Let’s Play for Change campaign for this year's holiday season, of course.... 

This campaign is a global initiative that contributes towards children’s development and learning through the sales of the IKEA Play range. 

For every children’s toy, book, game, art & craft and play furniture sold from now until 24 Dec 2016, the IKEA Foundation will donate €1 (approximately RM4.60) to War Child, Save the Children, UNICEF, Room to Read, Handicap International and Special Olympics to enable their projects in support of children’s development and learning around the world...

Isn't that simply awesome... so head on over to IKEA for some presents and do your part in contributing for this good cause as well...

IKEA believes that playing is a key part of life development; making our kids, and us adults too, more creative, stronger and more active. As an organisation dedicated to creating a better life at home, it is part of IKEA's job to inspire and enable people to play more together.

Besides the Let’s Play for Change campaign, IKEA Malaysia is also harnessing the power of giving twice, through its ‘Give Twice’ initiative. 



Every children’s product dropped into the ‘Give Twice’ boxes, located after the checkout counters, will be matched by IKEA Malaysia. 

Donations from this programme will go to the Association of Registered Childcare Providers Malaysia, and will be distributed amongst their beneficiaries. Customers can also proceed to the Exchanges and Returns counter if they would like to donate play furniture.

IKEA Play Range

To support the Let’s Play for Change campaign, IKEA is introducing the IKEA Play range to motivate children to develop their social skills and logical thinking through role play, imagination, creativity and movement. The range includes baby and children’s items such as toys, books, games, arts & craft and play furniture. The range will also include soft toys created from the winning designs of ten (10) children from countries around the world which were selected at the beginning of this year.

                       

Customers can enjoy exclusive promotions and special giveaways when they sign up as an IKEA FAMILY. Registration is easy and free for everyone. Customers simply need to register at the FAMILY kiosk in any of the IKEA stores or online at IKEA.my/FAMILY/register. Parents can also sign up their little ones as småles member, at the Bug House, located on the Ground Floor at all IKEA stores.

For more information on the new IKEA Let’s Play for Change good cause campaign and the Let Play range, visit IKEA.my/letsplay.

pictures all taken and credit to IKEA facebook page and website...