Most Chinese girls grow up knowing that edible birds' nests
are among some of the most expensive delicacies on the planet.
It may seem dumb, paying a lot of money just to indulge in
bird saliva but the saliva comes from cave-dwelling birds called swiftlets,
where the male birds would build the nests onto the vertical walls of the
caves. Collecting and removing these nests is quite challenging, dangerous and
painstaking, but well, this birds’ nest is believed to have a long list of
health benefits. However here are also some of these swiftlets that build their
nests under eaves of houses.
For around 1,200 years, the aristocratic and rich Chinese
people have prepared and eaten the nests as a soup, believing it to have
everything from anti-aging and anti-cancer properties to the ability to improve
concentration and raise libido (and you know how men are, especially rich men if you say that something can raise their libido... they willingly pay big bucks for it... hahaha)
When my grandmother was alive, and when I was young, my mom
used to buy them for me, telling me how good it was for my health and beauty,
and well, of course, I would believe it...
Among some of its benefits would be that it is believed to
do wonders for respiratory problems, coughs and colds as it is said to be able
to clean our lungs and regulates the respiratory system. It can also help stimulate
appetite, aid digestion and provides a unique pre-digested form of protein and
nutrients to speed up recovery from chronic illnesses.
And when it comes to women and their vanity, consuming these
edible birds’ nest is believed to be good for maintaining youthful skin… the
cell division enzyme and hormone of the birds’ nest can promote reproduction
and rebirth of human cells.
Yours truly was at the Glass house at Seputeh yesterday to
witness Ecolite Biotech Manufacturing Sdn Bhd launch their brand new range of
Collagen Birds’ Nest beverages called “The Joy of Life”.
The new line of Halal-certified beverages combines the
powerful health benefits of birds’ nest along with proven beauty benefits of
the Marine Fish Collagen, said to enable and stimulate collagen production in
our bodies and fight signs of aging, pioneering a new beverage category that
fulfils the wellness and beauty needs of Malaysian consumers…
“The Joy of Life” contains all-natural food contents, and is
made up of Edible Birds’ Nest, Marine Fish Collagen, Rock Sugar and RO Water…It
is therefore very nutritious and also safe to consume as the products are also
free of preservatives, artificial flavourings, colours or any artificial
sweeteners.
Ecolite products contain natural ingredients that add
flavour and personality and is definitely superior to a lot of other products
out there in the market that claims to have similar benefits…
Ecolite houses, harvests and manufactures its own line of
birds’ nest products, thus ensuring full quality control in every step of the
manufacturing process…
“The Joy of Life” comes in five flavours, which are Original,
Aloe Vera, Lychee, Longan and Red Date with Wolfberry.
Each of this bottle
contains 2500mg of Collagen and comes in a stylish and transparent packaging
with a vacuum safety button, making it convenient and easy to just grab a
bottle and indulge in this refreshing, super yummy and healthy beverage anytime at
all….
You can get “The Joy
of Life” at any 7-11 convenience stores and it will also be sold at most major
pharmacies and hypermarkets in the country
 |
| Ribbon Ooi, a new Chinese singer who sings the Chinese jingle for The Joy of Life.... |
For more information, check out www.thejoyoflife.my or of course, pop into the nearest 7-11 and
get a bottle of “The Joy of Life”…. It is very affordable at just RM6.80….
As for me…. I am currently enjoying my favourite bottle of "The Joy of Life" with lychee….
Picture of swiftlet and edible bird nest does not belong to me, hey are taken from google.com and credit belong to their owners
Ribbon Ooi so cute ;)
ReplyDeleteThis certainly sounds... interesting. Hahaha. I'm Chinese-Filipino and I remember my mom making me take all these natural medicines for common ailments when I was younger. It worked wonders - so I'm a believer. This is the first time I've ever heard of using birds' nests though - it certainly isn't the most exotic thing I've tried, so I'm definitely down for this. :) I have a lot of respiratory problems so I'm excited to try their products. How does it taste though? :)
ReplyDeleteSweet, light and pleasant...
DeleteBirdnest with lychee flavours ermm sound so unique. Must try it some day.
ReplyDeleteLove birds nest! Must definitely try this when I'm home
ReplyDeleteI want bird nest drink too! Every girls need it to stay younger :P
ReplyDeleteNever tried before, but the benefits seems great.
ReplyDeleteMiera content writing is getting so much better and better! Love it. Anyway bird nest is always a good dessert due to the collagen, for RM6.50 it's really worth it I guess I will justy skip my meal! haha
ReplyDeleteBird Nest is my favorite and it come with different flavor too. Definitely love to try this new bird nest.
ReplyDeletegreat event, can't make it as worry late fetch kids back.
ReplyDeleteshall go check this brand soon!
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ReplyDeleteI want to try it out too to makes me looks young again. The price seems affordable and can get it conveniently at 7-11.
ReplyDeleteBird Nest with Longan one please! Yum yum
ReplyDeleteI would love to try this!!!
ReplyDeleteYou're right, most expensive delicacies... I only had it like not more than 5 times for over 20 years!
ReplyDeleteI love the bird nest range. the got the sweet one, the mild one and also the strong one. But most of them taste like chrysanthemum tea
ReplyDeletethis is really interesting.. i wonder how does it tastes like! Well, if it is really proven effective, I actually wouldn't mind giving this wellness drink a try!
ReplyDeleteNice how it comes in a variety of flavours! Will probably pick up the longan & red dates one when I pass by 7-11
ReplyDeleteI love the Original and also the Red Dates with Woffberry flavours
ReplyDeleteDidn't have the luxury of drinking bird's nest when I was growing up. Need to compensate for that now that I can afford my ow bird's nest.
ReplyDeleteLoving the packaging! How can it be so cheap...>.< gonna look for it at 7-11
ReplyDeletesaw alot of good review for this beverage!!!I should try it out!!
ReplyDeleteWould love to try this! The price is so cheap and good for our women health too =D Need to check it out and try it!
ReplyDeleteBird's nest is my monthly routine. I need to take it at least once per month.
ReplyDeletesuch a joyful life you lead ! :D.. i like this product chilled, so nice.
ReplyDeletei would love to try it out leh :D :D
ReplyDeleteLooks so refreshing... I really want to try! Yummy bird's nest!
ReplyDeleteLuxury drink at very affordable price.. I likey! Jom, let's go 7-11 and drink..
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ReplyDelete