LANEIGE WATERFUL SHARING CAMPAIGN 2016 TO PROVIDE CLEAN WATER FOR 500 ORANG ASLI RESIDENTS

I am a huge fan of Laneige products.... this is because Laneige products are formulated specially to safely protect skin cells against internal and external aggressors while strengthening our skin immunity, as well as to maintain the skin’s moisture balance for more youthful looking and clear skin. Do you know, the word 'Laneige' means snow in French. 

And just like the snow which is made up of droplets and has the ability to change into a variety of forms and colours with unrestricted time and space, Laneige do their best in keeping up with  its consumers desires and demands in the ever-changing market with their unique water science technology

Anyway, it is that time of the year again... where Laneige Malaysia (Laneige) launches its annual Waterful Sharing Campaign and this year, the brand is working together with the Global Peace Foundation (GPF), an international non-profit organisation in offering water relief to 500 orang asli residents living in the remote areas of Kampung Binjai, Pahang and Kampung Ulu Geruntum, Perak.

Currently, both the villages are in a sad state and do not have access to clean water and have been consuming untreated surface water from river or ponds for drinking, cooking and washing. 

Can you imagine yourself doing this??!! I sure like hell can't... 

And I am so not surprise, as according to Dr Teh Su Thye, Chief Executive Officer of GPF, there have been numerous cases of skin problem reported which could possibly be due to consumption of contaminated water.

  

"Daily water supply comes only from a pond or river nearby and sometimes villagers complain of dirty water especially during the monsoon season. While skin rashes are among the common symptoms being reported thus far, drinking contaminated water in the long run is more likely to cause serious health issues such as water-borne diseases, and in some cases death," said Teh. 

With this campaign, Laneige is setting their target to raise RM80,000 through the sale of its Water Bank Limited Edition Water Bottle, which is sold at just RM10 each with every purchase of any Water Bank product or RM40 without the purchase of the Water Bank products. 

And believe me, you want this collectors item... it is sooo adorable and pretty right!!!

All proceeds from the sale will be channelled towards the Laneige Waterful Sharing Campaign 2016 Fund to facilitate the installation of two water filtration systems; one for each village.

"It is heart-wrenching to know that there are still Malaysians in remote villages that do not have access to clean water. I hope that this campaign would garner support from the public and together we can help provide clean drinking water to the Orang Asli families," said Foong Winnie, Brand General Manager of Laneige Malaysia.

  

Sometimes, as humans we do tend to take things for granted and never know how to appreciate what we have... Do you know 783 million people do not have access to clean water?? And, it is sad that this dirty water causes 4 billion cases of diarrhea every year and out of these 2.2 million deaths, usually with infants, toddlers and pre schoolers...

It may seem funny, but it is also heart wrenching that many of these kids from such places think diarrhea is a common occurrence...

We, the urbanites are also the cause of this as up to 90% of waste water in developing countries flow untreated into rivers, lakes and ocean, and this threatens our health, food security and safe drinking water access....

Just in Malaysia itself, have we ever thought that there are people living in such destitute situations?? Situations where they sometimes drink the water where they bath at or just water that comes from the well..

It really made me sad to see these pictures...but it is the harsh reality of how some people are living....

And this makes me happy to lend a hand to Laneige and Global Peace Foundation in spreading the news...and doing my tiny little part here...

Anyway, just for your information, the water filtration system which will be installed is specially designed and developed by a local company called RIVIVA to offer ease of use while effectively generating up to 16,000 litres of pure clean water a day for the villagers.

It is a non-electric system that includes a unique siphon backwash feature and contains microfiltration as well as ultrafiltration membranes effective in the removal of impurities without the use of chemicals. It’s a simple and reliable solution that can be easily maintained without skilled manpower.

This is the sad state of how some of the indigenious people /Orang Asli of Malaysia are living... some of these people do not want to leave their homes for Orang Asli settlements which our government is trying to do...because of not being use to living in the settlements and brick houses, preferring to stay in their original homes where they feel more comfortable. 

And because their kampung is just too secluded and out of the area, and the number of people are too small and there are just too many of these places, the goverment cannot afford them with the basic amenities as if they move to a bigger settlement the goverment has created and build for the Orang Asli

This will be how the water filtration system will be built.....

So come on now, let's do our part....The Waterful Sharing Campaign 2016 will be held over a duration of 3 months from 1st May to 31st July 2016.

The public who would like to support this campaign can head to Laneige’s Beauty Road at the Centre Court of Mid Valley from the 2nd to 8th May 2016 or at any of Laneige’s beauty counters and boutiques nationwide to purchase the Water Bank Limited Edition Water Bottle.

I know I want mine....which one shall I get... hmmm... maybe all three??!! hmmm...

More information on Laneige Malaysia’s Waterful Sharing Campaign is available via its website www.laneigewaterfulcampaign.com.my or connect via http://www.facebook.com/laneigemalaysia.