Rethink what a phone can do with the Samsung Galaxy S7 Edge

I was at KLCC at 9.30 am intending to be early for the event and also to get a parking space. Normally on a normal weekday, KLCC would be very serene at this time without many people around, but it was really very crowded when I arrived at the concourse level of Suria KLCC!!! 

And some of the people have been there since 3-4am!!! Wh....aaa...tt?? Were they camping there or what....

The concourse area was packed and the atmosphere almost feverish with thousands of gadget enthusiasts and Galaxy fans, as well as Korean celebrity Lee Kwang Soo’s eager fans as Samsung Malaysia Electronics officially launched its latest and highly anticipated device of the year, the Samsung Galaxy S7 edge 

Said to be the game-changer and a representation of the next generation of smartphones, the Galaxy S7 edge is a combination of powerful features and enhanced performance – all packed in a refined and ever-stylish body.

The debonair Will Quah was the emcee for the event. It was amusing when he started introducing someone from Korea, Mr Lee... and the crowd began loudly cheering.... only to turn to a little disappointment for the waiting Lee Kwang Soo's fans....

Mr Lee Sang Hoon, chuckled a little as he took to the stage to unveil the Galaxy S7 edge as well as to give a short speech.

  

“We believe in a world that is brighter, sharper, more convenient, and more fun. We strive to deliver on that vision with the Galaxy S7 edge by marrying elegant design with functionality and providing a seamless mobile experience," said Lee Jui Siang, Vice President of Mobile and IT Business Unit, Samsung Malaysia Electronics.

"We empower consumers with technology to help them get more out of life and will continue to push the frontier of what’s possible." 

  

Designed to meet the way consumers use their phones – all of the time – the Galaxy S7 edge has a bigger battery capacity (3,600mAh), an enhanced processor and the latest Android OS (Marshmallow) to ensure that the batteries are used to their full potential. Its big battery allow for a full day of high mobile usage, without users having to worry about re-charging*. Packed with incomparable fast wired and wireless charging, charging time has reduced dramatically and is especially ideal for users who are always on-the-go. 

As far as storage is concerned, the Galaxy S7 edge is equipped with a microSD card slot that can host up to 200GB of expandable storage, equivalent to almost 200 movies or 50,000 photos based on 1GB movie and 4MB photo. The improved microSD card slot also works as a hybrid SIM card tray. The days of annoying re-start of the phone just to swap between SIM cards are over thanks to this cleverly-designed hybrid tray.

The Galaxy S7 edge introduces the first Dual Pixel camera on a smartphone, delivering brighter and sharper images. Thanks to the revolutionary Dual Pixel technology, brighter lens with wider aperture F1.7 and bigger pixel, the camera has a faster shutter speed and a more accurate autofocus even in low-light conditions. Motion Panorama, a new camera mode, brings movement to traditional panoramic photos, giving the user a completely immersive visual experience.

The 5.5-inch Quad HD Super AMOLED on Galaxy S7 edge is constructed with 3D glass and metal – all in a sleek design with durability and ergonomic curves for a comfortable grip. 

With the enhanced edge screen, users can access the Edge panel to easily see favourite content and services with just a swipe of the thumb. The device’s new Always-On Display, gives users a simplified, zero touch experience where they do not need to worry about missing a call or important notification.

Samsung made significant hardware and software updates to optimize gaming performance on the Galaxy S7 edge. The powerful processer and bigger battery capacity ensures longer playing time, and the internal cooling system keeps the device cool. 

Game Launcher arranges all your games in one place automatically and the Game Tools allows users to manage battery consumption and minimize notifications. Additionally, users can record their gaming experience or share their screen to play with others. Paired with the Galaxy S7 edge, Vulkan API gives users the ability to play high-performance graphic games smoother, less lag and with lower battery consumption.

Edge UX, the advanced edge experience available on Galaxy S7 edge, provides convenience and increased efficiency by creating easy shortcuts to users’ most loved functions such as email, selfie mode, panorama mode or third party applications. Galaxy S7 edge is equipped with IP68 capless dust and water resistance for up to 1.5m of water and up to 30 minutes. 

Samsung also introduced its first ever Galaxy Butler Service – a personalized ownership service exclusive to the Galaxy S7 edge. Underlining the brand’s all-encompassing Galaxy experience, this unique service offers a 24/7 hotline, free pick-up and delivery service, priority express counters and 1-hour repairs service, remote management, smart switch and 7-points check-up – assuring a peace of mind to owners on their consumer journey. Users can now look forward to Samsung’s promise of a seamless and enjoyable ownership experience.

After Mr Lee Jui Siang had finished his presentation which left most of us panting and definitely impressed, the VIPs from Samsung took to the stage for a group photo...

And finally, the 'face' of Samsung Galaxy S7 edge in Korea and Malaysia, the versatile Korean Superstar, Lee Kwang Soo joined the VIPs on the stage and  then was when the pandemonium began...

There were screams, shrieks from everywhere and even many members of the media got into a frenzy trying to get good pictures of the man himself....

 “When I heard that Samsung is launching the Galaxy S7 edge in Malaysia, I knew I had to be a part of this launch. The Galaxy S7 edge is the perfect combination of style, performance and entertainment and being able to pick mine up in a very welcoming country where I also get to visit my fans is quite the experience. The search for my perfect smartphone has never ended better!” exclaimed Lee Kwang Soo at the launch event of the Galaxy S7 edge.

To celebrate the grand success of its new Galaxy S7 edge, Samsung Malaysia Electronics also took the opportunity to share a portion of its success with Suriana Children's Welfare Society. 

As a socially responsible company operating in Malaysia, Samsung Malaysia Electronics contributed RM 17,000 to the organization – where the funds will be channelled towards providing under-privileged children the opportunity to explore and to develop their talents. 

As a company that continuously innovates for a better tomorrow, Samsung aims to provide a better future as well as empower and inspire children to become visionary future leaders.

The event ended on a high note where selected fans and those who had bought their Samsung Galaxy S7 edge device got to meet their idol for an autograph .. Sadly, I was not among them... huhuhu

Samsung knows that the innovation and excitement around smartphones is no longer just about the hardware, but also about the overall experience. Smartphones are more than just a phone nowadays; they are the gateway to a galaxy of connected devices and experiences.

To address the changing marketplace, Samsung is focused on building an ecosystem of new experiences that feature industry-leading software and services to constantly improve how consumers connect to the different facets of their lives, and to each other. 

The Galaxy S7 edge will be available in Malaysia starting 18^th March 2016. Offered at the recommended retail price of RM3,099 (inclusive of 6% GST), the Galaxy s7 edge is available in three colour options – Black Onyx, Silver Titanium and Gold Platinum.

For more product information, please visit www.samsung.com/galaxy.

FOR MORE PICTURES OF THE LAUNCH AND LEE KWANG SOO CLICK HERE

NOTE: some pics here are credit to Samsung and also Samsung's FB but the rest belong to me...