Nov 21, 2015

Yonder Music blasts into Malaysia with Celcom Axiata....


Yours truly along with her mini me was at the Garage KL which was along Jalan Hulu Kelang recently to check out how Yonder Music would be providing their subscribers with unlimited digital music experience and it was definitely mind blowing.....

With this amazing collaboration, Celcom Axiata subscribers can now look forward to a feature-rich, digital music service that provides ad-free access to millions, yes, millions of music tracks which you can download, play and share!!!!
And the best thing is subscribers will NOT be charged for using Yonder Music or the data they consume while using the service!!


However the Yonder Music-Celcom partnership will dramatically increase music revenues in Malaysia and benefit artistes and composers who will be paid in direct proportion to how many times their music tracks are played

Adam Kidron, the Founder and Chief Executive Officer of Yonder Music says that YOnder Music will be democratising the business of music. Currently less then 1% of people pay to stream digital music. Yonder Music is the service of the 99%, providing an unforgettable user experience to mobile internet subscribers at NO ADDITIONAL COST, while ENSURING ARTISTES AND COMPOSERS ARE PAID fairly in direct proportion to the amount of times their tracks are played.....


Those who were at the event were pleasantly surprised when top  singer-producer Russell Curtis made his appearance. Russell Curtis and J-Key (American songwriter) co produced the well loved classic "Kau Ilhamku" which was sang by Man Bai back years back. 


This well loved song has been re recorded by Yonder Music to celebrate the launch with a slightly more R&B -pop version in  New York City, Kuala Lumpur and Jakarta featuring all-star artistes -Dato Siti Nurhaliza, Yuna, Afghan Syahreza, Ariel Noah, Cita Citata, Elizabeth Tan, Jow Flizzow, SonaOne, Jaclyn Victor and others....


Anyway , it was so awesome for all present when this track was performed LIVE for the first time on that day at the Yonder's launch event !! Only two members of the group of all star singers were not present... Yuna and Cita Citata....

Anyway, proceeds from this track will be benefiting the Yonder Music Trust , a non-profit that contributes to organisations providing music education and poverty alleviation...


Some Facts:-

*Yonder Music's catalogue has international, regional and local artistes from all the major labels and most independent labels with approximately 20 million tracks. Regional artistes include those from Indonesia, Bangladesh and Nepal.

*Yonder is accessible on mobile only and is available on Android and iOS

*In Malaysia, Yonder Music supports the homegrown music scene through the Yonder Music Trust. Yonder Music is in discussion with music colleges to support the development of musical talents in Malaysia by offering scholarships. By helping to grow the future generation of musicians in Malaysia, Yonder Music aims to ensure that quality isalways available to consumers.

*Yonder Music has initially launch in Malaysia, but it will be also available to other Axiata markets in 2016!!!

*Celcom subscribers can stand a chance to win an all expense paid trip to Las Vegas , USA (for two) to see Bruno Mars live in concert...All you have to do is to be among the top 25 users on Yonder Music between 19th November and 19th December!!!!!


Why Yonder Music/ Yonder Music Key Features:-
  • Continuous Play: When a song, album or playlist ends, Yonder Music delivers a related playlist so the music never stops playing...
  • Song Stream: An auto-curated, real-time feed of songs, currently being played by Yonder Music users , who share similar song preferences with a user
  • Deep Yonder: An enhanced search tool that magnifies the discovery of related content
  • Magic Library: An auto-curation tool that progressively downloads a user's selections and related songs to the device, auto-building a well-curated library. Subsequent plays of every saved track are delivered locally, minimising demand on bandwidth


For more info, please check out www.yondermusic.com


My daughter had the time of her life getting to meet some of the All Stars artistes here like the lovely Jaclyn Victor,.....


....the so pretty and obliging Elizabeth Tan....


...and even Joe Flizzow.....


Whereas her mom was over the moon to finally meet the legendary Dato Siti Nurhaliza in person finally....




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