Jul 7, 2015

MoU and colloboration between Brandt International and Johor Rural Transformation Centre

Brandt International, a specialist in business transformation consulting and outsourcing company along with the Johor Rural Transformation Centre (RTC) announced a Talent Building Initiative that is leading to job opportunities in Nusajaya, Johor. The launch of this collaboration will see the creation of 50 jobs for Customer Management Executives in the newly set up office in 1Medini Hub, Nusajaya, Kota Iskandar. This initiative will provide professional development and opportunities for growth in Kota Iskandar.

Brandt International focuses on enabling organisation to positively transform their customer management strategies and operations through improving the quality, performance and efficiency of its approach and people to deliver an improved customer experience.

Johor Rural Transformation Centre (RTC) is a government agency that was introduced by the Malaysian government under the National Blue Ocean Strategy 4 (NBOS4). Located in the heart of Kulai Jaya town, RTC Johor’s prime mission is to effectively transform and upgrade the quality of life of the Johor’s citizens. Since 2014, RTC Johor aims to create positive impact on the livelihood of urban and rural citizens through co-ordinated projects with the private sectors.


Candidates selected for these 50 Customer Management Executives must be from the state of Johor. RTC Johor will be selecting the candidates then supplying the talents to Brandt International to place and train. RTC Johor will be selecting from SPM holders with 1 year experience in the service or sales industry, fresh Diploma and Degree graduates in any field and early retirees from other industries who wish to relocate to Nusajaya.

“With the support from RTC Johor we are confident that this initiative will be a success. This is only the beginning and Brandt is ready to undertake business development activities to create more job opportunities in Johor. There is also a shortage of talents in Tier 1 cities whereby everyone is competing for the same talents. Moving to Nusajaya is a conscious strategy for Brandt to attract new talents in the state to be skilled for jobs in the Business Services sector. We also believe that creating a healthy ecosystem that is capable of providing sound physical and social infrastructure to support growth will further enhance success and development rates as is in the infrastructure and technology provided at 1 Medini Hub.” Said Ms. Munirah Looi, Founder and CEO of Brandt International.

The Malaysian business services industry has estimated to have grown at a compound annual growth rate (CAGR) of 15% in the last five years. These organisations set up in Malaysia to serve their regional operations, and some of their global business services portfolio such as shared services centers, or global in-house centers (GICs). There is now a shift to move their set ups out of the Klang Valley to tier 2 and 3 cities (Such as Nusajaya) because of the imbalances of the current demand-supply in the labour market


“Looking beyond a stable infrastructure is developing talent. Our trained employees will be able to deliver quality service at the highest possible standards. This will attract reputable organisations from both the domestic and global market to locate in Johor and thus potentially creating another 750 jobs in within the next 3 – 5 years.” shares Ms Munirah Looi. “With strong government support, a skilled talent pool, business expertise, excellent infrastructure, and ease of travel, will be the key driving factors for success and influx of MNCs setting up their offices in Malaysia in the coming years.”

Once these candidates have been recruited and employed they will undergo a specially designed training programme for one month. The training programme is to equip the candidates with the relevant skills and mindset for the intended employment. There are 3 parts to the training which will cover the foundation skills in English Language and Personal Leadership followed by the soft skills and the technical skills required for job performance. Upon completion of this training programme the candidates will now be ready to begin their successful careers.

For more information please visit www.brandtinternational.com




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