dressingpaula Opens New Store in Mid Valley Megamall with a Spring / Summer 2015 Fashion Showcase

Looking for trendy and stylish clothing that don't burn a hole in your pocket or wallet? I know, it is such a pain shopping for the latest trendy clothing that make you look just fabulous without hurting your wallet. Well, fret no more, you should really check out dressingpaula where they offer absolutely breathtaking lovely clothing for absolutely affordable prices. 

It is definitely one of my favourite places to go shop for clothes for work or play....

dressingpaula launched its new store today located on the first floor (Lot F-047) of Mid Valley Megamall. The launch of its new store also coincided with the launch of its 2015 Spring/ Summer Collection. The store covers a total surface area of approximately 1,100 square ft. on a single level and is dedicated to women’s ready-to-wear collection and accessories. 

Kay Chow, Head of Merchandising said “The store’s opening and the launch of the new Spring/ Summer 2015 collection coincided perfectly. What better way to celebrate a store opening than with a collection showcase! dressingpaula is very happy to be at a central location like Mid Valley Megamall and we are confident that the opening of a store here will place us at the forefront of the fashion scene in the Klang Valley.” 

 

The collection, which features classic pieces with a modern twist, is centred on dressingpaula’s vision of ‘Women before Clothes’. Combining staple wardrobe pieces with minimalistic designs and colours, the collection sees the inclusion of materials such as jacquard, brocade, neoprene, chiffon, netting, tweed and satin elements with basic wardrobe shades of pastel, nude, grey, white and navy. 

 

Themed around springtime, dressingpaula’s latest collection features embossed florals, paisley and abstract brush strokes. For that edgy look, the collection also incorporates geometric checks and typography metallic prints. 

 

The must haves from the collection include classic and floral pieces that can be put together for a business look or a springtime casual look. They include A-line dresses and skirts in both floral and fierce prints - a feminine cut perfect for just about every body shape. 

 

The collection also includes box cut jackets and tops – that works well over A-line skirts or pants; chiffon collared blouses – a must-have for the fashion-conscious woman; asymmetrical dresses – a welcome change to show off great legs; embossed floral A-line pleated skirts, pleated maxi dresses and lastly, jacquard shorts – ideal for casual daytime outing.

 

 

The 2015 Spring/ Summer collection is priced from RM59.90 to RM189.90. Visitors to the newly launched store on the opening day get to enjoy a 20% discount storewide and also other selected items at special price. 

 

dressingpaula, aims to allow women to be noticed for whom they are. The brand promises to manufacture signature-cut clothes (with delicate twists) for the quietly confident women. dressingpaula’s tagline, “Women before Clothes” is translated into designs, catering to women who are looking for clothes that plays a role in ushering her to the fore, intricate items with a twist in complexity, allowing her to subtly stand out at corporate meetings and social gatherings. 

 

 

 

dressingpaula is available in Avenue K, Pavilion KL, Mid Valley, Sunway Pyramid, Queensbay Mall and Gurney Paragon in Penang as well as Parkson 1 Utama, Parkson Imago Mall in Kota Kinabalu and Parkson Mahkota Parade in Malacca. 

For more information and to keep abreast with dressingpaula’s latest happenings, visit our website at www.dressingpaula.com or www.facebook.com/dressingpaula

My daughter got to brush shoulders with the celebrities present for the opening as well... aren't they just so gorgeous and sporting...