TOP Introduces Hygienically Clean Concept For Cleaner Laundry, More Comfort and A Better Sense of Well-Being

Laundry Detergent plays a very important role in keeping our laundry smelling fresh and clean , and though sometimes , admittedly I can be a little messy, I love fresh smells and lovely fragrant clothes. I hate it when sometimes your clothes comes back from being sunned still stinky or dirty or worse malodour from overnight drying outside. TOP Laundry Detergent has always been one of my favorite brands. Admittedly I change around a bit for flavors and different scents but TOP is one of my top favorites. I love the Blue (Blue Oceania) and Red (Fresh Tropicana) bottles best...

Anyway, TOP  Laundry Detergent, developed by LION Corporation Japan, is the No. 1 Total Laundry Detergent brand in Malaysia and it's no wonder why . It champions the concept of hygienically clean living to encourage cleaner laundry, more comfort and a better sense of well-being.
 

(From Left - Front Row) Datin Wira Dr. Hjh. Siti Hawa Mohd, Director, Mydin Mohamed Holdings Berhad, Ms Annette Ling, Managing Director, Southern Lion Sdn Bhd, Tuan Ahimmat Mydin, Executive Director, Mydin Mohamed Holdings Berhad, and Mr. Allan Khong, Executive Director, Sales & Marketing, Lam Soon Edible Oils Sdn Bhd experience for themselves the magic that is TOP Day Fresh while Ms Carmen Foo, Senior Marketing Manager, Southern Lion Sdn Bhd looks on (second row, in blue).

The brand has embarked on an awareness campaign to educate consumers on differentiating between visibly clean versus hygienically clean laundry, that kicked off at the MYDIN USJ Mall,yesterday. 

TOP's superior products creates value in consumers’ daily lives by going beyond removing just visible soil, to removing invisible soil such as bacteria, sebum and protein that are the root cause of odour, allergies and even some communicable diseases.
 
TOP Laundry Detergent, which is managed by Southern Lion Sdn Bhd locally, also introduced its FreshCare Technology that contains Rich-Lasting Fragrance for sustained freshness, supported by microcapsules that adhere to the fabric after wash and release bursts of scent to keep clothes staying fresh up to 14 days from wash to wear. The technology is available in its new ‘Blooming Freshness’ variant and has seen excellent consumer response.
 
TOP Laundry Detergent is at the forefront of providing practical solutions to laundry problems linked to changing lifestyles, such as limited space, night washing and indoor drying, the need for more energy and water efficient detergents as well as changing weather events such as the haze and hygiene-related conditions such as a rise in respiratory ailments.
 
TOP was the first laundry detergent to introduce anti-malodour technology in Malaysia in 2003. It then introduced its breakthrough Anti-Mite Dust formulation in 2011 that is proven to remove 99.9% of allergic mite-dust, and has been continuously  championing the concept of hygienically clean living.
 

(From Left) Ms Miki Ohwaku, Head Researcher [Fragrance for Fabric Care], Flavour & Fragrance Research Center, LION Corporation Japan, Mr Naoyuki Egawa, Head Researcher [International Product Development], Fabric Care Research Laboratories, Lion Corporation Japan, Tuan Ahimmat Mydin, Executive Director, Mydin Mohamed Holdings Berhad, Ms Annette Ling, Managing Director, Southern Lion Sdn Bhd, Mr. Allan Khong, Executive Director, Sales & Marketing, Lam Soon Edible Oils Sdn Bhd, and Ms Carmen Foo, Senior Marketing Manager, Southern Lion Sdn Bhd, officiate the launch of the “TOP Hygienically Clean Living – Innovation for Better Living” campaign.

Research Led Cleaning Technology Breakthrough
According to Mr Naoyuki Egawa, Head Researcher (International Product Development), Fabric Care Research Laboratories, Lion Corporation Japan, hygienically clean is a concept that is well accepted in Japan due to its overall benefits.

(From Left) Ms Miki Ohwaku, Head Researcher [Fragrance for Fabric Care], Flavour & Fragrance Research Center, LION Corporation Japan, Mr Naoyuki Egawa, Head Researcher [International Product Development], Fabric Care Research Laboratories, Lion Corporation Japan, Tuan Ahimmat Mydin, Executive Director, Mydin Mohamed Holdings Berhad, Ms Annette Ling, Managing Director, Southern Lion Sdn Bhd, Datin Wira Dr. Hjh. Siti Hawa Mohd, Director, Mydin Mohamed Holdings Berhad, Mr. Allan Khong, Executive Director, Sales & Marketing, Lam Soon Edible Oils Sdn Bhd, and Ms Carmen Foo, Senior Marketing Manager, Southern Lion Sdn Bhd showing their support for TOP

Mr Egawa explained that the focus of hygienically clean laundry is on removing not only visible soils but also the invisible soils. The purpose is to prevent or minimize microbiological effects such as malodour or infection risks that may spread via soiled clothing or household linens.
 
“TOP is changing what detergents can do. TOP’s technology has unique cleaning agents that penetrate faster and deeper into fabric, surrounding soiled particles, breaking and removing them from the fabric surface and suspending them in the wash water where they are removed during the rinse and spin cycles.”
 

The expert from TOP demonstrating TOP’s superior technology in detergent

“In addition, TOP Laundry Detergent removes bacteria through the use of high bacteriolytic activity enzymes, contributes to the prevention of malodour generation by bacteria metabolism. Our anti-mite dust technology is another proven innovation. Together these technologies take laundry cleaning to a different level of cleanliness, comfort and well-being,” he added.
 
According to Ms Miki Ohwaku, Head Researcher (Fragrance for Fabric Care), Flavour & Fragrance Research Center, Lion Corporation, the FreshCare Technology is a technology developed by Lion Corporation Japan to enhance the comfort that detergents can deliver to consumers and is available in TOP powder Blooming Freshness variant.

TOP’s expert showcasing the TOP Blooming Freshness

“We are very proud to have developed FreshCare Technology as research has shown that smell can affect mood and well-being. Our purpose with this technology is to extend the good effects of a pleasant fragrance for longer, and to have it released throughout the day so that the user has a longer lasting feeling of freshness,” said Ms Ohwaku.

The TOP detergent range also comes with Methyl Ester Sulphonates (MES), a high performance and eco-friendly plant-based cleaning agent that provides superb cleaning power while being carbon neutral and easily biodegradable in waste water.

TOP Blooming Freshness

 TOP powder detergent is available in 4 variants, i.e. Super Colour, Super Hygienic, Super White, and Blooming Freshness while TOP Concentrated Liquid Detergent range includes Fresh Tropicana, Blue Oceania, Colour Care and Anti-bacteria. TOP also offers Low Suds powder and liquid detergent for front loading machines, TOP Lite for fine fabrics and TOP Dayfresh softener.
 
TOP detergents are sold in major hypermarkets, supermarkets, minimarkets, and grocery stores nationwide. For more information, please visit http://www.southernlion.com.my or call customer care line at 1800-88-0133.