More than RM3.6 Million in Cash Prizes up for grabs for Dutch Lady Growing Up Milk Consumers

'Kalau Mak Menang' campaign captures children's smart imagination

Gear up for the 'Kalau Mak Menang' campaign that will be giving away RM3.6 million worth of cash prizes, courtesy of Dutch Lady growing up milk powder!!!

Yours truly was lucky to be invited to the launch of the 'Kalau Mak Menang' campaign at the Dutch Lady factory. 

For a chance to win these cash prizes, just grab a pack of the Dutch Lady Growing Up Milk from any hypermarket, supermarket or retail outlet. Lucky winners who finds a special logo (a heart with a DL) inside the pack are eligible to collect a RM300 cash prize. A total of more than 12,000 milk packs with the winning logos will be on the shelves of retail stores from 12th September, so don't forget to grab a pack to try your luck!!!

During the launch, Ms Wong Vai Chi, the Marketing Manager of Dutch Lady Milk Industries Berhad said, " Dutch Lady is proud to be one of Malaysian mothers' top choices when it comes to growing up milk powder for their precious little ones. The support and confidence in our products are what drives us to continue to provide the best nutrition to help young Malaysian children grow and develop".

The 'Kalau Mak Menang' campaign taps on the brilliant young minds of young children who drink Dutch Lady growing up milk to showcase their imagination of what to do with RM300 if their mummy wins the cash prize. Their amazing ideas, expressed with innocence and adorability will be shared through television commercials and YouTube videos online to promote the campaign.

At the campaign launch, we saw Dutch Lady's Brand Ambassador and local child starlet Mia Sara Nasuha, together with her group of equally cute and adorable friends packed the last batch of milk packs containing the winning logos into boxes and got them ready to be distributed nationwide. They also told the audience in a 'live' chit chat what they would do if their mothers won RM300 each, which took the house down with cheers and laughter.

" I am very happy to see the children exercising their smart imagination. It provides a window into the creative minds of our future generation, which is precisely what 'Kalau Mak Menang' campaign seeks to illustrate. This is worth the millions of ringgit that the campaign is giving away," quipped Ms Wong with a smile.

Dutch Lady Milk Industries Berhad is committed to provide the best nutrition to young Malaysian children through a better understanding of their actual nutritional needs and health status. " In 2009, FrieslandCampina, parent company of Dutch Lady Malaysia initiated the South East Asian Nutrition Surveys or SEANUTS of children in four countries including Malaysia. As such, we have been developing nutrition that is responsive to the nutrition gap highlighted by SEANUTS," she added.

Yours truly was also lucky to meet up personally with Mia Sara who was just such a pretty and adorable and intelligent young child. She really blew the audience away with her answers when interviewed and proved why she was the Brand Ambassador.

The logo you should look out for in your milk packs that will win you RM300!!!

Do not miss the opportunity to win the cash prizes!! Grab your pack from the 12th September onwards. The cash prize redemption period ends on 31st December 2014. Check out the redemption details www.smartmoments.com.my