Fruitale Crowns Winners of the Fruitale Queen–Be Fabulous
Contest
Soft Toy Collector
With Over 300 Toys Wins!
Fruitale
FairWhite UV, the only shower cream and bar soap with 100% organic fruit
extracts and yogurt, crowned the winners of the Fruitale Queen-Be Fabulous
contest, here, today.
The
contest that was held from May 5 to July 13, 2014 aimed to engage with its
customers in a fun and exciting way by allowing them to showcase their
collections. Winners of Fruitale Fabulous Queens, received PANDORA
Bracelets worth RM3,200 and Fruitale FairWhite UV products. Ten weekly winners
received cash prizes of RM100 each and Fruitale FairWhite UV product hampers,
too!
Ms
Narashatul Shima, 37, from Malacca was crowned as the most fabulous Fruitale
Queen for her soft toy collection that runs into the hundreds.
According
to Mr. Francis Ng, General Manager, Household and Personal Care, Marketing
Division, Lam Soon Edible Oils Sdn Bhd, the response to the Facebook contest
was encouraging.
“We
received entries from both women and men, with varied collections including toys,
books, shoes, celebrity merchandise and key chains, all unique in their own
way. The passion these contestants show
for their collections is amazing as is their support for Fruitale FairWhite UV.
We will continue to reward our customers through more engagement initiatives in
the near future,” said Mr. Ng.
“My
family and I are a huge fan of Fruitale FairWhite UV product range. The fruity
scent of the soaps and shower cream energizes my day and I feel fresh after every
shower. I did not expect my many years of collecting soft toys will win me a
charming PANDORA Purple Morning Butterfly set worth RM1,600 as well as Fruitale
products,” Ms Narashatul Shima said.
The
first runner up, Ms Vasanta from Semenyih won herself a PANDORA Enchanted
Purple set worth RM1,095 for her son’s Ultraman figurine collection, while the second runner up, Ms Jaslina
Ahmad took home a PANDORA starter set worth RM547 for her collection of novels.
Winners
were chosen based on the uniqueness and extensiveness of their collections,
creativity in presentation and votes from their supporters.
The
event also saw the soft launch of the Fruitale FairWhite UV Olive Oil Range. Contest
winners and members of the media were treated to a rejuvenating foot massage using
the Fruitale Olive Oil range courtesy of members of the Malaysian
Association for the Blind (MAB).
Fruitale
FairWhite UV Olive Oil Range
The range features two variants,
Pure Olive Oil, that is gloriously rich and safe for use on babies’ skin, and
Lite Olive Oil, that contains lavender essential oil that is traditionally used
to soothe and relax.
Both Fruitale FairWhite UV Olive Oil
variants are enhanced with the proprietary BioWhite Triple Action Serum that
provides a beauty boost of multivitamins such as vitamin A, C and E as well as
Omega 3 and 6 which further moisturizes, and evens out skin tone for healthier
looking skin, hair and nails.
Pricing and Availability
Fruitale beauty bar soaps enriched
with 100% Organic fruit extracts and yogurt milk are available at RM2.65 for a pack of 3x80gm bars, while
Fruitale beauty shower creams is available at RM9.90 for 1,000ml streamlined dispenser bottles. Both Fruitale FairWhite UV Olive Oil variants
are available nationwide, retailing at RM7.20
for 150ml.
To
be part of Fruitale community, choose to “Like” Fruitale at
www.facebook.com/Fruitale.
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