A NEW RAJA TARIK F&N IS CROWNED Event champions Malaysian cultural heritage in the art of tea pulling

Cabaran Raja Tarik F&N 2014 had a happy ending today, crowning a proud Syed Khaidir from Johor Bahru, the new Raja Tarik F&N after he successfully battled his way through the grand finale. F&N Dairies Malaysia, the No.1 Condensed Milk Company in Malaysia held the Cabaran Raja Tarik F&N for the ninth time this year. This marks another successful year for the event, showcasing the nation’s universal love for the Malaysian beverage, teh tarik, in addition to the appreciation of the art of tarik-ing, which has since become a Malaysian cultural heritage.

The grand finale was held in e@Curve, Petaling Jaya had 9 finalists from six states from Peninsular Malaysia and East Malaysia taking up the challenge to show off their most entertaining and creative tarik-ing skills. Spectators were glued to their seats, as the finalists presented an amazing performance using their agility, skill and steady hands to great effect, without spilling a drop. For an even more exciting performance, the finalists also combined traditional and customary dances specific to their regions into their presentation. The exciting and deft skills of these participants were evident, thanks to hours of dedication and practice spent to perfect their moves.

F&N Dairies Malaysia takes pride in delivering quality products alongside entertaining and cultural competitions to entice Malaysians. The Cabaran Raja Tarik F&N succeeded in reaching all levels of Malaysia’s multicultural society showcasing how the art of tarik-ing and preparing teh tarik resonates with all walks of life. More than just a competition, Cabaran Raja Tarik F&N is also a platform to educate Malaysians and cultivate entrepreneurship of participants through the different preparation methods by of applying both F&N Sweetened Condensed Milk F&N Evaporated Milk – producing F&N Teh Tarik Kahwin, the best combination to achieve a less sweet yet creamier tasting cup of teh tarik.

“The Cabaran Raja Tarik F&N has been a fantastic experience and an exciting opportunity for me. Hours of practice have gone into perfecting my moves. I have always aspired to be the next Raja Tarik F&N and I am happy the hours of practiced paid off. I definitely had a lot of fun during this competition. I would also want to congratulate the other contestants that have come this far with me” remarked Syed Khaidir, the newly crowned Raja Tarik F&N 2014 who walked away with a grand prize of RM10,000.

Syed Khaidir walked away with a grand prize of RM10,000 and the coveted title of Raja Tarik F&N 2014. The first and second runner up walked away with a cash prize of RM5,000 and RM3,000 respectively. The six remaining finalists did not go back empty handed, as they received a cash prize of RM1,000 each. The new Raja Tarik F&N was crowned by Khun Somsak Chayapong, CEO of F&N Holdings Bhd. and Tan Hock Beng, Managing Director of F&N Dairies Malaysia.

Fizo Omar, actor, model and TV host and Farah Fauzana, Malaysian radio announcer, TV host and TV producer were there to help cheer the participants on. Both Fizo and Farah hosted the Cabaran Raja Tarik F&N 2014 program on TV3 and TV9, which captured the excitement of tarik-ing actions by the participants from across the six regions. The TV program also featured local signature dishes and recipes made richer and more delicious with F&N Sweetened Creamer and F&N Evaporated Creamer.

 “We would like to thank everyone who participated in Cabaran Raja Tarik F&N 2014 which received an overwhelming response this year. We value their participation as the success of our business is driven by our consumers’ support. Our aim is to continue to offer premium quality products and exciting experiences for our customers to enjoy,” said Tan.

F&N Dairies Malaysia has long championed Cabaran Raja Tarik F&N, ensuring its rightful recognition as the No.1 tarik-ing competition in Malaysia.

More than just a truly spectacular event, Cabaran Raja Tarik F&N has become a springboard for its winners to represent Malaysia in the international arena, showcasing the art of tarik-ing as the pride and joy of the nation.

Cabaran Raja Tarik F&N 2014 ran from 26 April to 12 June 2014 which was a nationwide search for the next Raja Tarik F&N. For more details, call 018-2057114 or visit www.fndairies.com