Mr Ng Kok Heng, Group CEO of XOX Berhad; Datuk Eddie Chai, Group Managing Director of XOX Berhad and Mr Pekka Peltola, Chariman of e-horizon.
Mobile operator,
XOX Berhad (XOX) today signed an agreement with e-horizon, a Swedish developer
of mobile soft devices, marking a global
marketing push for the Voopee mobile soft device.
Mobile soft devices allow mobile operators to provide
Voice-Over-Internet-Protocol (VoIP) and messaging services that are superior to
what is provided by internet-based smartphone calls and messaging service
providers.
Unlike traditional communication apps, mobile soft devices
work in similar ways to Internet services when user is connected to the
Internet but enables users to communicate both online and offline.
Voopee was jointly developed by XOX Berhad and e-horizon. It
is an innovative mobile service application that allows smartphone users to
have an actual second mobile number, minus the need for an additional phone or
SIM card.
It was unveiled in January 2014 and has quickly garnered a
growing user base. The Voopee service is currently available in Singapore, Hong
Kong, South Korea, Cambodia, Bangladesh, Japan, Indonesia, UK, Australia,
Thailand, China, Taiwan and Malaysia
The three VIPs signing the agreement
The agreement between XOX Berhad and e-horizon will see the
establishment of a joint venture new company (Juniverse) in Sweden. The new
entity will be the launchpad to market Voopee to a wider global audience, going
beyond its current South East Asian base.
At the agreement signing ceremony, XOX Berhad Group CEO, Mr
Ng Kok Heng said, “Voopee offers a viable solution to telecommunications
players who are concerned that Over-The-Top (OTT) services are eroding revenue.
Voopee can generate incremental revenue for mobile operators from consumers
aside from voice, text messages and internet broadband.”
“ Consumers are turning to Voopee because its voice quality
and messaging services are superior to Internet-based smartphone calls and
messaging services. So fewer missed or delayed messages, clearer voice calls
and no lag or echo as ell as an actual number where users are contactable
whether they are online or offline. For these and many other benefits,
consumers are willing to pay ensuring that mobile operators are fairly
compensated,” Mr Ng explained.
The new joint venture company based in Sweden will be well
placed geographically and strategically to expand Voopee global reach to Europe
and America.
“Revenue for mobile operators is falling in mature markets
as more people opt for Internet communications services through apps. European
and American mobile operators are especially hard hit when it comes to their
traditional revenue stream. With the formation of the joint venture company
based in Sweden, we will take on the role of marketing Voopee to the European
and American markets.
Our exploratory meetings with mobile operators in these
regions have been very positive, with much interest in offering Voopee as a
revenue generating service to their user base,” said Mr Pekka Peltola, Chairman
of e-horizon.
Photo opportunity after signing the agreement
According to Mr.Ng, mobile applications allow smartphone
users to use services such as text, voice, photo messaging and more with a
minimal broadband charge, with many users using free wi-fi wherever available.
“This trend is here to stay as existing applications gain
more sophistication, and new features. However, these applications do not allow
cross application communication. For example, WhatsApp cannot communicate with
WeChat, Viber, Line or vice versa. These are stand alones. So we end up with
many applications and we are constantly checking our phones for messages on
different applications. Also, these applications are not able to communicate
with existing mobile lines and fixed lines,” said Mr Ng.
“Voopee integrates all services, from Voopee to Voopee text
messaging, voice bubble messaging, photo messaging, stickers messaging and will
very soon integrate video messaging. The app also allows for multimedia
messaging to non-Voopee users. Currently, Voopee also offers excellent call
quality through the Voopee to Voopee calls and the first in the world to offer
Voopee to mobile and fixed line calls. All these benefits to users, and
incremental revenue for telcos is a winning proposition for all parties,” he
added.
Signing the Pray for MH370 board
Established in 2005, XOX has been listed on the Malaysian
stock market since the middle of 2011. The company builds on its existing
platform with differentiated services and content, while adopting a holistic approach
with value added service to its subscribers. Voopee is already in place in a
few countries such as Singapore, Hong Kong, South Korea, Cambodia, Bangladesh,
Japan, Indonesia, UK, Australia, China, Taiwan and for Malaysia , it is known
as XOX-Voopee.
XOX Berhad is a proud recipient of the BrandLaureate
Brand Award 2013. Recently, the company also collaborated with the Badminton Association
of Malaysia, and Penang State Information Division as thir official mobile
technology support#XOXberhad #voopee #blooggers
Interesting event
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