Antabax & AEON Launch 'Rising Together, Miracle Pine' Campaign in Aid of Charities Supported By the Malaysian AEON Foundation

 

Members of the press and some of us bloggers from #BlooggersDotCom , #blooggers.com were invited to the Antabax & AEON Launch yesterday (27th December , 2013). I was privileged to be part of the few selected to join in. 

The Antabax antibacterial personal care range and leading retailer AEON CO (M) Berhad  are collaborating to celebrate and support the determination  and perseverance of underpriviledged Malaysian through the campaign that was held at Old Wing One Utama.

The campaign will run from Dec 27 2013 to April 30 2014 and will see 10% of sales from all Antabax products through AEON outlets nationwide channeled to the 'With All Our Hearts' (WAOH) Malaysian AEON Foundation. This will then be disburse to deserving charities and homes.

The launch was a fun-filled affair with consumers flocking in to show their support by making pine shaped origami and personalized messages that they hung on a 3 meter pine tree. The messages are for motivating and encouraging children from charity homes. Antabax brand ambassador, acclaimed singer/actress Ziana Zain looked wonderful and fresh as she performed and entertained all those present.

The Miracle Pine of Rikuzentakata inspired the campaign. This particular 250 year old pine tree was the sole survivor of the March 2011 tsunami in Japan that swept away more then 70,000 trees in the area. It became a symbol of hope for the town people against all odds, determination and perseverance.

According to Lam Soon Edible Oils Sdn Bhd, Group Product Manager, Ms Angeline Sim, the 'Rising Together, Miracle Pine' campaign is the brand's first fundraising collaboration with AEON and is part of it's on-going Corporate Social Responsibilities activities that have benefited hundreds of underprivileged people.

Antabax is a trusted medicated brand that offers a complete range of antibacterial products to promote healthy and hygienic lifestyle. Antabax cleans and removes 99.9% of germs to provide your family with 24 hours antibacterial protection. Dermatologically tested to be gentle on the skin, its formulation comes with additional essences and special ingredients, including anti-oxidant and anti-inflammatory properties of Vitamin C and E, as well as cell rejuvenating effects of essential Vitamin B Complex (B3, B5 & B6). It is also specially formulated with Derma Protect-System, an advanced moisturizing formula that contains Micro Moisture Serum to leave skin softer, smoother and healthy. Available in 8 variants in 250ml and 650ml bottles and 550ml refill pouch : Fresh Gentle Care Nature Protect Active Deo Cool Sensitive Pine   New

The Antabax team takes the plight of orphans and abused children seriously as many of them go through more challenges and hardships in their tender years than even some adults face. And while Antabax cannot erase the hurt, they intend to raise funds to ease these children's material needs uch as food, clothing, books, transportation, tuition fees, rehabilitation equipment and such.
As of such, 10% of all sales from any of its antibacterial personal care products which consist of shower cream, bar soap, hand soap, anti bacterial wipes, hand sanitizer gel and hand sanitizer spray, purchased from all AEON outlets nationwide will be channeled into this foundation.
On top of that,  Antabax will be contributing one-years' of supply of their products to these homes, so that another of their daily needs will be met. In addition, the Antabax team will also be embarking on a tree-planting exercise to commemorate the Miracle Pine and their Pure Pine range with the hope that it will be a functional reminder of hope for the environment and determination to keep it green and clean.

 How to use the hand sanitizer spray

The 'With All Out Hearts' (WAOH) Malaysian AEON Foundation is the entity that runs all the major charity events and community service under AEON. The foundation started up from a charity fund, has been operating for 10 years and benefits thousands of people in various aspects. AEON is the first and the only retailer that has it's own charity foundation in Malaysia.
To date, the Foundation has raised and donated more than RM3 million to various organizations and needy individuals in Malaysia, irrespective of race, religion and creed.

 The Antabax variants

 How Antabax protects your family better then normal soap

 You really have to try this now.. Personally, I really love both the 'Fresh' and the 'Pure Pine' variants.

 Ziana Zain and the under priviledged children from Yayasan Chow Kit

Ziana Zain says that she feels deeply for these children who may not have loving parents to care for them and that they must struggle for things our children often take for granted. She is proud to be part of the 'Rising Together, Miracle Pine' campaign and hope everyone can raise more funds to help these children

 Ms Angeline Sim presenting a token of appreciation to Ziana Zain

 Singing the 'gosok-gosok' song together

 these cuties are from the Yayasan Chow Kit

 with another blogger Izzati, check out her blog at http://kisahtatie.blogspot.com

with fellow blogger Fana. check out her blog at http://fanacheksaat.blogspot.com

 with the ever lovely Ziana Zain

 Refreshment and a light tea served at Lavender.

My goodies!!!! Thank you Antabax and also #blooggersdotcom for this opportunity