HUAWEI Mate XT takes Spotlight at Pavilion Kuala Lumpur with Groundbreaking Tri-fold Innovation

Huawei has launched its revolutionary ultimate tri-fold HUAWEI Mate XT, marking an exciting new chapter for the brand. 

Following this launch, Huawei unveils its largest Innovative Foldable Pop-up Store yet at Pavilion Kuala Lumpur, spotlighting the brand’s visionary innovations and unparalleled craftsmanship in its latest flagship line-ups. Among the highlights are the revolutionary ultimate tri-fold HUAWEI Mate XT and the sleek dual-fold HUAWEI Mate X6, alongside the luxurious HUAWEI WATCH Ultimate and the PC-level HUAWEI MatePad Pro tablet.

 

 

The seven-day exhibition, themed ‘Unfold the Classic’, invites visitors to come experience the cutting-edge technology and artistry behind Huawei’s iconic products, offering a rare opportunity to explore the seamless fusion of advanced design, durability, and luxury craftsmanship.

 

A Glimpse into the Future of Tri-Fold Technology

The World’s First-ever Commercial Tri-fold Smartphone, HUAWEI Mate XT, takes a leap in the smartphone industry. Not only does it evolve from dual-fold to tri-fold, but it also represents a groundbreaking achievement - creating a device capable of both inward and outward folding. This innovation stems from a revolution in screen and hinge technology, pushing the limits of what’s possible and transforming fiction into reality.

 

The HUAWEI Mate XT introduces a new breakthrough display technology with Multi-Directional Flexible Material to resist both compression and tension. HUAWEI has also overcome a major industry challenge by embedding the Advanced Precision Hinge System in an ultra-slim body, ensuring that both inward and outward folding hinges are optimized without compromising on the device’s lightweight, slim profile.

 

Huawei has consistently pushed the boundaries of innovation, meticulously refining technology and materials in every detail. With years of research and development, HUAWEI has redefined the foldable technology, ushering us into a new era of tri-fold innovation.

 

   

 

Exploring the Present: Dual-Fold Technology in Focus

Complementing the cutting-edge tri-fold technology, the HUAWEI Mate X6 is engineered to address users’ concerns with foldable smartphones. Engineered for unmatched durability, it features Huawei’s second-generation Kunlun Glass, a flawless inner screen, a robust hinge system, and a tough Aviation-Grade Aluminum middle frame—designed to withstand constant folding and unfolding.

 

The HUAWEI Mate X6 proves its resilience in everyday challenges. At the exhibition, its exceptional durability will be demonstrated - its inner screen lifting a 150kg sports bike and its middle frame standing strong under extreme pressure.

 

 

Luxury Meets Innovation: Beyond Foldables

At the ‘Unfold the Classic’ exhibition, the HUAWEI MatePad Pro 13.2, designed for flagship PC-level productivity, seamlessly blends high performance with a top-notch display. Equipped with PC-level WPS Office and essential applications, and bundled with Huawei’s patented NearLink keyboard and M-pencil, this newly launched flagship tablet has significantly enhanced productivity, taking the tablet experience to the next level. Additionally, the HUAWEI MatePad Pro 13.2 features a flexible OLED PaperMatte display, with anti-glare treatment to provide optimal comfort for eyes.

 

 

The HUAWEI WATCH Ultimate takes centre stage as the epitome of luxury in wearable tech. Seamlessly blending sophisticated design with cutting-edge health monitoring features, this smartwatch offers unmatched durability and refined aesthetics. Equipped with advanced tracking for sports like golf, it helps users elevate their game by providing real-time swing analysis and course information. It is the perfect balance of function and elegance, illustrating Huawei’s dedication to excellence in both technology and style.

 

 

The Story Behind ‘Unfold the Classic’

From unparalleled craftsmanship to cutting-edge technologies, and from dual-fold to tri-fold innovation, it took Huawei 9 years to pioneer this breakthrough, making the impossible possible.

 

Alex Huang, Chief Marketing Officer of Huawei Consumer Business Group shared, “This exhibition marks a key milestone in our mission to deliver innovative experiences to the global audience. By bringing ‘Unfold the Classic’ to Kuala Lumpur, we’re not just showcasing technological advancements, but also demonstrating Huawei’s commitment to advancing toward the intelligent world vision.”

 

 

“Technology is deeply woven into daily life, and our innovations go beyond functionality. Through ‘Unfold the Classic’, we showcase how our products push the boundaries of what’s possible while enhancing users’ lives. It demonstrates Huawei’s relentless pursuit of innovation, empowering individuals to live, create, and connect with greater purpose,” added Louie Lyu, President of Huawei APAC Consumer Business Group.

 

An Open Invitation to Experience the HUAWEI Innovative Foldable Pop-up Store

HUAWEI Innovative Foldable Pop-up Store is open to the public from 19 February to 25 February 2025, daily from 10:00 AM to 10:00 PM at Pavilion Kuala Lumpur, Malaysia. The exhibition showcases Huawei’s groundbreaking technology, offering a unique opportunity to experience its flagship devices up close. For more information, visit the HUAWEI Experience Store at Pavilion Kuala Lumpur.

The HUAWEI Mate XT is available for pre-order now until 14 March 2025 at HUAWEI Experience Stores, HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada and HUAWEI Official TikTok Shop

For more information, the latest updates, or promotions about HUAWEI Mate XT  ULTIMATE DESIGN, please visit HUAWEI Official Website, HUAWEI Official Facebook page or Instagram.

Aid Palestine with Dates – A Charity Initiative

Euro-Atlantic Sdn Bhd, a leading importer and distributor of specialty fruits, vegetables and gourmet groceries recently launched a charity initiative to aid Palestinians living in Malaysia.

This initiative, with the support of Malaysian retailers, centres on the sale of premium Medjool dates from Jericho in Palestine.

Known as the Diamond of Dates, distinguished by their large size and sweet caramel aroma, their sale is timely, with the approaching month of Ramadan. These Palestinian dates are aptly named “Al-Talia” which beautifully translates to “a dew from heaven”.

The charity initiative is in response to the financial plight of Palestinians living in this country, comprising refugees and students.

A cheque of RM50,000 was presented to Pn Nor Azreen Jamaluddin, Chairperson of SSEAYP Family Alumni Malaysia (SFAM), by Ms Ebby Loo, Managing Director of the Euro-Atlantic Group.

SFAM is a non-governmental organisation endorsed by the Embassy of the State of Palestine in Malaysia.

This ensures that the contributions are utilised effectively and responsibly to aid those in need within the Palestinian community.

Mr Raed Alzawbi, Cultural Officer for the Embassy of the State of Palestine in Malaysia was present to witness the handover.

Malaysia has long supported the cause of Palestine by extending humanitarian aid to Palestinians in Malaysia and Gaza. While the Malaysian government has recently agreed to cover the fees of Palestinian students at public universities, they as well as Palestinian refugees here, need financial aid for their living expenses.

Last August, a group of Palestinians arrived in Malaysia through a joint effort between the Egyptian and Malaysian governments to receive medical care for injuries sustained during the Gaza conflict.

According to Deputy Foreign Minister Datuk Mohamad Alamin, the government plans to set up a Malaysian Humanitarian Hub in Egypt

Euro-Atlantic’s “Aid Palestine with Dates” initiative is a modest effort towards helping needy Palestinians living here in Malaysia.

 

About Medjool Dates

Euro-Atlantic imports the finest premium Medjool dates from Jericho in Palestine. These Medjool dates contain plenty of antioxidants and nutrients. They are high in fibre and are rich in potassium, manganese, and copper.

Shopee’s CNY 2025 Insights Show How Malaysians Merge Tradition with Digital Innovation

Shopee's latest Chinese New Year (CNY) consumer trend insights highlight a growing shift in how Malaysians shop for festive essentials, further reinforcing the gradual move from traditional shopping to online platforms. Items that were once typically bought offline are now being purchased online as more Malaysians are embracing e-commerce for its convenience, competitive prices, and interactive shopping experiences. The growing popularity of livestream shopping, real-time interactions with sellers, and tailored product recommendations further underscores how digital innovation is reshaping CNY shopping habits while preserving cherished traditions.

Shopee Live remains the go-to platform for consumers seeking engaging, real-time shopping experiences. This CNY, 116% more Malaysian buyers chose to interact with sellers, ask questions, and discover products via livestream shopping compared to the last CNY. This surge in engagement shows that live commerce has grown steadily as the key avenue for discovering CNY-related products and festive shopping.

With this rise in live shopping, Shopee Affiliates are seizing new and evolving opportunities by launching their own livestreams. During this campaign, the number of affiliate livestreams skyrocketed by over 160% and resulted in 240% increase in orders for local businesses selling CNY goods. By hosting livestreams, affiliates build trusted relationships with their followers, offering real-time recommendations, exclusive deals and an interactive shopping experience that helps audiences make informed purchasing decisions. 

Bell Hee Pek Wan, a top-performing Shopee Affiliate and the winner of Shopee Superstar Awards 2020 ‘Most Loved Streamer’ award, helped sellers achieve an 85% revenue increase per item during the CNY campaign through her engaging livestreams. "Livestreaming allows me to connect shoppers with the right products while demonstrating their quality and value in real time. I showcase CNY essentials— from auspicious home & living products like festive decorations and dining sets  to storage solutions and trending beauty products —while guiding shoppers on maximising savings with Shopee Coins and vouchers. This interactive experience builds trust and drives sales, benefiting both my audience and the sellers I collaborate with," she said.

With the help of digital shopping, Malaysians continue to uphold cultural traditions by leveraging e-commerce for greater convenience. More shoppers turned to Shopee for CNY staples, reflecting a strong demand for festive goods now purchased online.

• Festive treats saw the highest demand, with searches for cookies, snacks, hampers, and beverages surging over 3,000% year-on-year, underlining the growing trend of sourcing festive goodies online.

• Home decorations became a key focus, with searches for “CNY decor” and “red lanterns” increasing by over 1,700% as Malaysians opt for online shopping to transform their homes for the season.

• Fashion and beauty remained top priorities, as searches for red dresses, cheongsam, and traditional attire surged by 1,600%, while beauty products like red lipstick, eyeshadow, and nail polish jumped by 1,900%, showing that shoppers are embracing online platforms for their full festive styling needs. 

Shoppers also maximised Shopee’s best deals, purchasing nearly 2 million items under the “Lowest Price Guaranteed” program and redeeming over 620 million Shopee Live vouchers, saving over RM52 million on celebratory essentials. With CNY preparations in full swing, convenience was key with over 2 million self-collection orders enabling seamless pickups, while more than 20 million Free Shipping vouchers ensured fast, hassle-free deliveries, letting customers focus on celebrating with loved ones.

Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia said "Malaysians are embracing digital commerce not just for convenience but also for interactive experiences like livestreaming, which enhance engagement and help them make informed purchasing decisions. This shift demonstrates how e-commerce is transforming shopping behaviours, proving that even items traditionally bought offline are now readily available online, leading to increased online purchases. This enables consumers to celebrate traditions in new ways while benefiting from modern retail solutions. Shopee remains committed to delivering a seamless and rewarding shopping experience for both consumers and sellers.”

12 UNSTOPABLE INTERNATIONAL ACTS MAKE THEIR DEBUT IN MALAYSIA FOR INAUGURAL UMF!

The inaugural Unstop Music Festival 2025 has been launched and the festival will be taking place at The Landing @ KL Base in Sungei Besi on 8th February 2025.

 

Come get ready to experience an electrifying blend of rhythm, culture and creativity as the organizers bring together global electronic dance music stars to the heart of Malaysia.

UNSTOP isn't just a music festival - it’s a celebration of unstoppable energy, where the beats never stop, and the vibes are unmatched. Whether you’re for the music, the atmosphere, or the adventure, UNSTOP promises a journey you’ll never forget. UNSTOP aims to transform the ordinary into the extraordinary, and let the music move you like never before!

UNSTOP will feature twelve unstoppable international acts, in a single day extravaganza that is expected to raise the roof in 2025.

 

“In fact, all of the international acts that will be featured in UNSTOP have never performed in Malaysia before. It will be their debut and it should be an incredible treat for dance fans nationwide and also regionally,” expressed stage manager Georgia proudly.

 

“We wanted to do something out of the ordinary with UNSTOP. We always aim to be different as it is very important to us as festival organisers. We always want to curate the best line-up and offer our dance music fans the best with as many genres as we can,” he added.

 

“We are proud to be able to present so many different international electronic dance artistes in a single day as no other organisers are doing it, We have so many surprises to show during the festival, and the only way for you to know what it will be is to come to the show,” Georgia further emphasized.

 

The rain or shine open air festival will begin from 3.00 pm and will end at 1.30 am.

 

“We are happy to say that we are not doing a recycled show. We also want to change the culture of festival goers by presenting these top acts right from the start, unlike other events which showcase their headliners towards the end. We want EDM fans to come early and enjoy the whole show,” quipped in festival director Benny Khiew passionately.

 

“We are also presenting for the very first time an experienced and legendary international emcee from The Netherlands who will be hosting the show. He will hype up the crowd and give a different feel to the festival,” added Khiew.

 

The complete lineup of acts and various other details related to this first-of-its-kind festival were officially revealed during the press conference.

Headliners to the festival include Stan Christ, a Dutch producer-deejay in the hard techno scene who has been producing electronic music actively since 2013, and Dutch producer-deejay Act of Rage (Jacques Journee) who has been dominating the scene non-stop since 2014. He has been known to give partygoers the ultimate experience: from singalong vocals, to raging drops and quick mixes.

 

Other major stars in the line-up include Australian rawstyle deejay-producer Animosity from Sydney, Belgian producer-deejay Byorn from Antwerp, the mysterious Dutch hardcore deejay-producer D-Fence, Australian deejay Dvrgnt from Sydney, Dutch hardstyle duo Primeshock (Bart Peters & Thijs Verdegaal), Dutch emcee & hardstyle vocalist MC DL, dynamic Dutch hard techno deejay-producer Jayron, and Swedish hardstyle deejay-producer Wasted Penguinz (Pontuz Bergman) while regional acts include raw & hardstyle deejay Cyndi from Taiwan,  hardstyle deejay-producer & founder of Hardstyle Taiwan Pie Star, Australian hard dance deejay Ph4ntam from Melbourne and homegrown deejay Ruzz from Kuala Lumpur.

 

Facilities at the festival include F&B booths, food trucks, portable toilets and a proper mosque in the vicinity for those who wish to fulfil their religious obligations. The event will be stopped temporarily should there be a lightning storm for the safety of its party-goers. To avoid any untoward incidents all patrons will be checked for banned items upon entry. The festival is only opened for ages 18 and above.

 

A treasure hunt will be held within the festival grounds on the day itself. These treasures will be placed around the festival ground. Some might contain amazing items, while some might be totally empty. Items consists of backstage passes, official Unstop Music Festival merchandise, Unstop 2.0 passes, official Rave Remedy Kandi & much more. Have fun and hunt for them. 

 

Parking will be available at the venue and will be operated by the organisers themselves. Parking rates will be RM 10.00 per car and free for motorcycles.

 

Tickets to the festival are now on sale through the official ticketer at http://www.ticketmelon.com/mxe/unstopmusicfestival and UMF’s authorised ambassadors.

 

Limited General Admission (GA) Phase 1 tickets are available at RM 148.00 each, and at RM 188.00 each during Phase 2, while limited VIP Phase 1 tickets are at RM 188.00, and at RM 238.00 during Phase 2.

 

The organisers have assured party-goers that every effort will be made to ensure their safety during the festival and make it a fun and exciting night for all patrons. Members of the organisers event security, RELA and also the police will be stationed at the festival to maintain order and to ensure no untoward incidents occur. Please refrain from bringing in banned items.

 

All permits for the festival have already been approved and issued by Puspal, PDRM and DBKL.

 

Unstop Music Festival is brought to you by MXE Entertainment and supported by Rhythm Revolt, Sky Events Asia & Anaz KL. Key partners to the festival include Tap Tap, Pop & Dope and Hardstyle Republic.

 Mercure Hotel Kuala Lumpur Trion is the official accommodation partner. The official media partner for the festival is Rentak Sejuta while FLY FM is the official radio partner.

 

Updates to the festival can be found at the official Instagram and Facebook pages.

VitaHealth Assures Quality with “Pilih Halal, Pilih VitaHealth" with guardian

VitaHealth assured its dedication to halal quality with "Pilih Halal, Pilih VitaHealth" campaign in collaboration with guardian on 21 January 2025 at Jibby by the Park.

This campaign highlights its unwavering commitment to offering Halal-certified health products, certified by Jabatan Kemajuan Islam Malaysia (JAKIM), to inspire trust and confidence among Muslim consumers.Through this initiative, the brand emphasises inclusivity and cultural sensitivity, reinforcing its dedication to meeting the diverse needs of Malaysian society.

Officiating the event, Dr. KS Beh, CEO of VitaHealth (Malaysia & Singapore) said,

“Pilih Halal, Pilih VitaHealth” is a reflection of our commitment to providing Halal products that offer peace of mind, especially to the Muslim community, which forms the largest demographic in Malaysia. 

VitaHealth’s dedication to quality and compliance ensures that every product not only supports the health of our

consumers but also upholds their values and trust in Halal standards."

With more than 70 years of trust, VitaHealth proudly offers an extensive range of JAKIM-certified Halal health products, including dietary supplements, herbal formulas, and nutritional drinks. Halal products are distinguished by their purity, transparency, and adherence to ethical standards. The brand maintains Halal integrity at every stage, from sourcing ingredients to manufacturing, packaging, and storage, upholding the highest standards of quality and compliance.

The collaboration between VitaHealth and guardian plays a crucial role in ensuring that consumers have access to high-quality Halal health supplements. 

Chase Watling, Commercial Director, guardian Malaysia & Brunei, shared his excitement: "As a leading retailer in health and beauty, guardian is committed to providing the best options to our customers. 

Our collaboration with VitaHealth reflects our dedication to meeting the demand for Halal products that are not only of high quality but also trusted. We are excited to be part of this initiative as it benefits the community."

The launch event was a dynamic celebration, featuring an official ceremony, live product demonstrations, and insightful discussions led by VitaHealth's health experts. Halal advocates also participated, sharing their personal experiences and underscoring the importance of choosing

Halal-certified supplements to support a healthier and more ethical lifestyle. 

VitaHealth's product range is available at guardian, which continues to strive to provide the best options for your well-being crucial role in ensuring that consumers have access to high-quality Halal health supplements. 

Together, they meet the growing demand for Halal products that are not only effective but also trusted by the community.

Nabiha Aimi, corporate partner from MyVitaLab, also shared her experience: "As someone who is passionate about supporting a healthy lifestyle, I believe in the importance of Halal products that are both effective and trustworthy. 

VitaHealth’s commitment to quality and Halal integrity ensures that I can confidently recommend their supplements to others."

VitaHealth's product range is available at guardian, which continues to strive to provide the best options for your well-being.

SBMB 4.0 TAKES FLIGHT: MBSB BANK LAUNCHES ITS MOST EXCITING SAVINGS CAMPAIGN YET

Thanks to a kind invitation, yours truly got to witness MBSB Bank officially launching its highly anticipated 'Simpan Berganda Menang Bergaya 4.0' (SBMB 4.0) campaign, which unveiled a new era of rewarding savings for Malaysians. 

The exclusive launch event, hosted at M Resort & Hotel Kuala Lumpur, brought together senior leaders, valued clients, and esteemed stakeholders to celebrate the commencement of a campaign that promises life-changing opportunities for its participants. 

The ceremony also marked the exciting finale of SBMB 3.0, where the grand prize of the final quarter — a stunning Porsche Macan — was presented to the lucky winner from Kuala Terengganu, adding even more excitement to the occasion.

As one of the bank's flagship initiatives, SBMB 4.0 takes customer rewards to the next level, offering extraordinary prizes designed to inspire and transform lives. Highlights of this year's campaign include grand prizes such as the BYD Sealion 7 and 5 units of Proton e.MAS 7, state-of-the-art vehicles that combine luxury and performance. 

Customers can also look forward to a luxurious Scandinavian trip for two in Business Class and home makeovers totaling up to RM350,000, making SBMB 4.0 one of the most exciting savings campaigns in the nation.

During the launch, Usman Ghouse, Group Chief Consumer Banking of MBSB Bank, shared his thoughts on the campaign's significance: "SBMB 4.0 is not just about rewards—it's about creating possibilities. We are empowering our customers to save smarter, aim higher, and achieve their dreams. This campaign reflects MBSB Bank's commitment to delivering value and transforming lives through financial discipline.

With its proven track record of success, the SBMB campaign series continues to resonate with Malaysians from all walks of life. 

The fourth edition builds on this legacy by introducing innovative rewards that cater to the evolving aspirations of its customers. 

Attendees at the launch were also treated to a first look at the bank's vision for 2025, reinforcing its dedication to being a trusted partner in financial growth.

Customers have until 31 December 2025 to save smarter and unlock extraordinary rewards.

SBMB 4.0 isn't just a campaign, it's an opportunity to rewrite your savings journey. To take part in this exciting campaign, customers simply need to have an existing or open a new Prime Win Current/Savings Acco -i (CASA-i) with a minimum deposit of RM200. 

For more information on how to participate, visit www.mbsbbank.com or contact your nearest MBSB Bank branch.